The Theory And Practice Of Corporate Communication
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Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2020-01-09
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
Corporate Communications
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2004
Corporate Communications written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.
Corporate Communication
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Author : Michael B. Goodman
language : en
Publisher: State University of New York Press
Release Date : 1994-07-28
Corporate Communication written by Michael B. Goodman and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-28 with Philosophy categories.
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
The Theory And Practice Of Corporate Communication
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Author : Alan T. Belasen
language : en
Publisher: SAGE
Release Date : 2008
The Theory And Practice Of Corporate Communication written by Alan T. Belasen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-10-28
Corporate Communication written by Joep Cornelissen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-28 with Business & Economics categories.
Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
Business Communications
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Author : Dale A. Level
language : en
Publisher: Business Publications, Incorporated
Release Date : 1980
Business Communications written by Dale A. Level and has been published by Business Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Corporate Communication Theory And Practice Edited By Michael B Goodman
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Author :
language : en
Publisher:
Release Date : 1994
Corporate Communication Theory And Practice Edited By Michael B Goodman written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Corporate Communications For Executives
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Author : Michael B. Goodman
language : en
Publisher: State University of New York Press
Release Date : 1998-05-20
Corporate Communications For Executives written by Michael B. Goodman and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-05-20 with Business & Economics categories.
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication—computers, digital media, interactive corporate television, faxes, e-mail, the Internet—fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
The Communicating Company
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Author : Hartmut Hübner
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-03-21
The Communicating Company written by Hartmut Hübner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-21 with Business & Economics categories.
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.