The Totally Engaged Audience
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The Totally Engaged Audience
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Author : Marc W. Schwartz
language : en
Publisher: SComm
Release Date : 2017-08
The Totally Engaged Audience written by Marc W. Schwartz and has been published by SComm this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08 with categories.
The Audience And Its Landscape
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Author : James Hay
language : en
Publisher: Routledge
Release Date : 2018-10-08
The Audience And Its Landscape written by James Hay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Social Science categories.
This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
Total Journalism
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Author : Jorge Vázquez-Herrero
language : en
Publisher: Springer Nature
Release Date : 2022-01-20
Total Journalism written by Jorge Vázquez-Herrero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-20 with Computers categories.
This book aims to explore the diverse landscape of journalism in the third decade of the twenty-first century, constantly changing and still dealing with the consequences of a global pandemic. ‘Total journalism’ is the concept that refers to the renewed and current journalism that employs all available techniques, technologies, and platforms. Authors discuss the innovative nature of journalism, the influence of big data and information disorders, models, professionals and audiences, as well as the challenges of artificial intelligence. The book gives an up-to-date overview of these perspectives on journalistic production and distribution. The effects of misinformation and the challenge of artificial intelligence are of specific relevance in this book. Readers can enjoy with contributions from prestigious experts and researchers who make this book an interesting resource for media professionals and researchers in media and communication studies.
Resisting The News
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Author : Jennifer Rauch
language : en
Publisher: Routledge
Release Date : 2020-12-29
Resisting The News written by Jennifer Rauch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Language Arts & Disciplines categories.
Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism today—and how to fix them. Using critical-cultural theory and, in particular, the conceptual frameworks of ritual communication and interpretive communities, this book examines how audiences filter their interpretations of mainstream news through the prisms of their identities and experiences with alternative media and political protest. Jennifer Rauch gives voice to alternative-media audiences and illuminates the cultural resources, values, assumptions, critical skills, and discursive strategies through which they make sense of their news environments. Drawing on a 15-year research project, Rauch employs a variety of qualitative, quantitative, and quasi-ethnographic methods, including focus groups, media-use diaries, close-ended surveys, and open-ended questions, to paint a layered portrait of liberal and conservative critiques of journalism. Shedding new light on popular theories about "how news works" and about "mass" audiences, this book will be useful to students, scholars, and teachers of political communication, journalism studies, media studies, and critical-cultural studies.
Understand Social Selling Or Fail
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Author : Garr Larson
language : en
Publisher: Lulu.com
Release Date : 2012-12
Understand Social Selling Or Fail written by Garr Larson and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12 with Business & Economics categories.
Understand Social Selling...Or Fail will help you sell more of anything through social media! Inside you’ll to learn how to listen to your customer, engage them with great stories, and compel them to buy in today's social network dominated marketplace. Garr Larson, founder of several national retailers and “America’s Social Selling Guru”, will help you Seed, Feed and Lead™ your way to social selling success. Whether you need to sell more cups of coffee, get a new business off the ground, or are trying to get ahead in your career, Understand Social Selling…Or Fail will get you there! Included in this edition is the exclusive review of the new Facebook Want button. Understand the power of this amazing social selling tool that is about to revolutionize e-commerce, and you can be first to learn how to profit from it!
The Silent Musician
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Author : Mark Wigglesworth
language : en
Publisher: Faber & Faber
Release Date : 2018-10-02
The Silent Musician written by Mark Wigglesworth and has been published by Faber & Faber this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Music categories.
A conductor is one of classical music's most recognizable figures. Many people who have never actually been to an orchestral concert have an image of what one looks like. But rarely does such a well-known profession attract so many questions: 'Surely orchestras can play perfectly well without you? Do you really make any difference to the performance?' This book is not intended to be an instruction manual for conductors, nor is it a history of conducting. It is for all who wonder what conductors actually do. Exploring the relationships with the musicians and music they conduct, and the public and personal responsibilities they face, leading conductor Mark Wigglesworth writes with engaging honesty about the role for any music lover curious to know whether or not the profession really matters.
Engaging Audiences
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Author : B. McConachie
language : en
Publisher: Springer
Release Date : 2008-11-24
Engaging Audiences written by B. McConachie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Performing Arts categories.
Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insights from neuroscience and evolutionary theory to examine the dynamics of conscious attention, empathy and memory in theatre goers.
Secrets Of Question Based Selling
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Author : Thomas Freese
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2013-11-05
Secrets Of Question Based Selling written by Thomas Freese and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more
Making It Happen
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Author : Peter Sheahan
language : en
Publisher: BenBella Books, Inc.
Release Date : 2011-04-05
Making It Happen written by Peter Sheahan and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-05 with Business & Economics categories.
The world is not short of ideas, but it is short of people who know how to carry them out. "Making It Happen" unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers' behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results. Peter Sheahan has a reputation for making it happen fast. By 30, he had established two international multimillion-dollar consulting practices and authored five books, including the bestsellers "Generation Y" and "Fl!p." Let him share with you the strategies that make Google, BMW and Goldman Sachs his clients.
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE Publications
Release Date : 2019-07-24
Media Audiences written by John L. Sullivan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-24 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.