The Trans Oceanic Marketing Channel
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The Trans Oceanic Marketing Channel
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-05-01
The Trans Oceanic Marketing Channel written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about: trade associations and their role in shaping world markets for trans-oceanic crops the uneasy relationship between exporters and shipping companies the selling conduct of agricultural exporters in Africa the tendency of actors in Africa to accelerate the trans-oceanic product flow the effectiveness of export marketing boards as channel leaders private enterprise, the chief agent of development the theory of “exporter preference” The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.
The Trans Oceanic Marketing Channel
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Author : H. L. van der Laan
language : en
Publisher: Routledge
Release Date : 1997
The Trans Oceanic Marketing Channel written by H. L. van der Laan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Export marketing categories.
Focusing on marketing channel concepts and emphasizing the exporter rather than the government, the 15 contributions to this volume analyze the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. Annotation copyrighted by Book News, Inc., Portland, OR
The Trans Oceanic Marketing Channel
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-05
The Trans Oceanic Marketing Channel written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05 with Business & Economics categories.
This book applies marketing channel analysis to Africa's export agriculture and examines the opportunities, problems, and policies of the various channel members. You'll find a fresh and long-run view of export agriculture that is not entrapped in the current pessimism about downward trends in sub-Saharan Africa. The Trans-Oceanic Marketing Channel will open your eyes to vertical, ocean-straddling links between actors, particularly the exporters and importers.
Agricultural Marketing In Tropical Africa
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Author : H. Laurens van der Laan
language : en
Publisher: Routledge
Release Date : 2018-08-09
Agricultural Marketing In Tropical Africa written by H. Laurens van der Laan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.
Tropical Food Chains
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Author : Ruerd Ruben
language : en
Publisher: BRILL
Release Date : 2023-08-28
Tropical Food Chains written by Ruerd Ruben and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-28 with Business & Economics categories.
"International supply chains of vulnerable tropical food products face major problems in the fields of quality performance and coordination between supply chain partners. Degradation and variability of quality, segmentation of supply networks and scattered production by smallholder producers could severely hinder reliable deliveries at required standards. Concerted efforts for improving governance regimes and management practices are required to enhance supply chain performance. This book provides a comprehensive overview of the interfaces between market outlet choice, supply chain governance, quality management and value added distribution. Main attention is given to better incentives and transparency in contracts and bargaining procedures that could contribute to reduced transaction costs and risk, as well as techno-managerial strategies for improving both quality and value added. The editors present an integrated interdisciplinary framework for the simultaneous analysis of technical, managerial and socio-economic dimensions of international supply chain originating in developing countries. Selected case studies based on extensive field research highlight in Costa Rica (mango and pepper), Ivory Coast (pineapples), Kenya (fish), Ethiopia (dairy), Ghana (cocoa), India (cashew) and China (vegetables and pork) provide detailed insights in different options for enhancing integrated quality management and supply chain coordination. Professionals and practioners involved in the design, management and assessment of (inter)national supply chains for tropical products will particularly benefit from this unique collection."
The Exchange Of Cotton
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Author : Torbjörn Engdahl
language : en
Publisher:
Release Date : 1999
The Exchange Of Cotton written by Torbjörn Engdahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Tropical Africa S Emergence As A Banana Supplier In The Inter War Period
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Author : John A. Houtkamp
language : en
Publisher: Ashgate Publishing
Release Date : 1996
Tropical Africa S Emergence As A Banana Supplier In The Inter War Period written by John A. Houtkamp and has been published by Ashgate Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Examining the initial banana exports from Africa between the World Wars, this book charts the rapid expansion of banana exports from some of the continent's countries to Europe and also reviews the similarities and differences of these projects.
Africa In Crisis
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Author : Tunde Zack-Williams
language : en
Publisher: Pluto Press (UK)
Release Date : 2002-01-20
Africa In Crisis written by Tunde Zack-Williams and has been published by Pluto Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-20 with Business & Economics categories.
Thirteen chapters examine contemporary political and economic problems in Africa, analyzing causes and suggesting alternatives. Presented by editors from the U. of Central Lancashire (UK), the articles reject much of the self-serving explanations proffered by Western corporate elites and African autocrats for African problems, locating the root causes in lack of democracy at both national and international levels. Specific topics include international donors and civil society in Zimbabwe, implications for African export policies of misconceptions about the "world market," French foreign policy towards Africa, imperialism and Sub-Saharan Africa, and multinational peacekeeping operations in Africa. Distributed by Stylus. Annotation copyrighted by Book News, Inc., Portland, OR
Agriculture And Environment For Developing Regions
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Author :
language : en
Publisher:
Release Date : 1999
Agriculture And Environment For Developing Regions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Agriculture categories.
Marketing Channel Strategy
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Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-07-11
Marketing Channel Strategy written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-11 with Business & Economics categories.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.