The Truth About Advertising
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The Big Lie
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Author : Chuck Anderson
language : en
Publisher:
Release Date : 2002-01-01
The Big Lie written by Chuck Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Advertising categories.
The Truth In Advertising
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Author : Leigh Crane-Freeman
language : en
Publisher:
Release Date : 2009-08
The Truth In Advertising written by Leigh Crane-Freeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Business & Economics categories.
If you are weary of wasting money on advertising that doesn'twork and if you are at a place in your business where youradvertising must work then this little book is for you. It will teach you:How to buy advertising when it is right for you, not when it is soldto you.Never advertise your sameness. Always advertise your difference.Effective advertising doesnt need a gimmick.Make certain that what your advertising asks for and what youexpect are the same thing.And more...Fresh, simple and provocative this book will show you a newway to think about your advertising that produces effective,affordable advertising.
The Truth About Advertising
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Author : Robert Brandon
language : en
Publisher:
Release Date : 1949
The Truth About Advertising written by Robert Brandon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Advertising categories.
Truth In Advertising
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Author : John Kenney
language : en
Publisher: Hachette UK
Release Date : 2016-07-07
Truth In Advertising written by John Kenney and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with Fiction categories.
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he's a bit of a mess and closing in on forty. He's recently called off his wedding. Now, a few days before Christmas, he's forced to cancel a long-postponed vacation in order to write, produce, and edit a Superbowl commercial for his diaper account in record time. Fortunately, it gets worse. He learns that his long-estranged and once-abusive father has fallen ill. And that neither his brothers nor his sister intend to visit. It's a wake-up call for Fin to re-evaluate the choices he's made, admit that he's falling for his co-worker Phoebe, question the importance of diapers in his life, and finally tell the truth about his life and his past.
Truth In Advertising
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Author : Barbara Allen
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-18
Truth In Advertising written by Barbara Allen and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Business & Economics categories.
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
The Truth About Advertising
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Author : Neil Wearne
language : en
Publisher:
Release Date : 1985
The Truth About Advertising written by Neil Wearne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.
The Truth About Advertising
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Author : John Sullivan
language : en
Publisher:
Release Date : 1928
The Truth About Advertising written by John Sullivan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with categories.
Advertising Does Advertising Tell The Truth
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Author : Aubrey L. Hicks
language : en
Publisher: Cavendish Square Publishing, LLC
Release Date : 2014-01-01
Advertising Does Advertising Tell The Truth written by Aubrey L. Hicks and has been published by Cavendish Square Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Juvenile Nonfiction categories.
This book examines the debate on how advertising surrounds us in the modern world and is designed to influence our behavior. Some types of advertising can influence us to quit smoking, while others are designed to get us to buy the latest technological advance. This volume reveals the effects advertising has on society and explores the line between a world in which we are able to find what we need, and a world in which our behavior is sometimes controlled by mega corporations. Debate promotes an understanding of alternate points of view, encourages discussion, and informs the public by addressing important questions that have a strong effect on people's lives. Engage your readers, with this volume, to see where they stand on this topical issue.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-14
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-14 with Business & Economics categories.
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
The Advertisers Guardian Or The Truth About Advertising
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Author :
language : en
Publisher:
Release Date : 1885
The Advertisers Guardian Or The Truth About Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1885 with Advertising categories.