Advertising Does Advertising Tell The Truth
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Advertising Does Advertising Tell The Truth
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Author : Aubrey L. Hicks
language : en
Publisher: Cavendish Square Publishing, LLC
Release Date : 2014-01-01
Advertising Does Advertising Tell The Truth written by Aubrey L. Hicks and has been published by Cavendish Square Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Juvenile Nonfiction categories.
This book examines the debate on how advertising surrounds us in the modern world and is designed to influence our behavior. Some types of advertising can influence us to quit smoking, while others are designed to get us to buy the latest technological advance. This volume reveals the effects advertising has on society and explores the line between a world in which we are able to find what we need, and a world in which our behavior is sometimes controlled by mega corporations. Debate promotes an understanding of alternate points of view, encourages discussion, and informs the public by addressing important questions that have a strong effect on people's lives. Engage your readers, with this volume, to see where they stand on this topical issue.
Advertising Does Advertising Tell The Truth
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Author : Aubrey L. Hicks
language : en
Publisher: Cavendish Square Publishing, LLC
Release Date : 2014-01-01
Advertising Does Advertising Tell The Truth written by Aubrey L. Hicks and has been published by Cavendish Square Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Juvenile Nonfiction categories.
This book examines the debate on how advertising surrounds us in the modern world and is designed to influence our behavior. Some types of advertising can influence us to quit smoking, while others are designed to get us to buy the latest technological advance. This volume reveals the effects advertising has on society and explores the line between a world in which we are able to find what we need, and a world in which our behavior is sometimes controlled by mega corporations. Debate promotes an understanding of alternate points of view, encourages discussion, and informs the public by addressing important questions that have a strong effect on people's lives. Engage your readers, with this volume, to see where they stand on this topical issue.
Truth Lies And Advertising
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Author : Jon Steel
language : en
Publisher: John Wiley & Sons
Release Date : 1998-03-13
Truth Lies And Advertising written by Jon Steel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-13 with Business & Economics categories.
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
The Permissible Lie
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Author : Samm Sinclair Baker
language : en
Publisher:
Release Date : 1968
The Permissible Lie written by Samm Sinclair Baker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Advertising categories.
Tell The Truth
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Author : Sue Unerman
language : en
Publisher: BenBella Books
Release Date : 2012-04-03
Tell The Truth written by Sue Unerman and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Business & Economics categories.
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
The Big Lie
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Author : Chuck Anderson
language : en
Publisher:
Release Date : 2002-01-01
The Big Lie written by Chuck Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Advertising categories.
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Truth In Advertising
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Author : John Kenney
language : en
Publisher: Hachette UK
Release Date : 2016-07-07
Truth In Advertising written by John Kenney and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with Fiction categories.
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he's a bit of a mess and closing in on forty. He's recently called off his wedding. Now, a few days before Christmas, he's forced to cancel a long-postponed vacation in order to write, produce, and edit a Superbowl commercial for his diaper account in record time. Fortunately, it gets worse. He learns that his long-estranged and once-abusive father has fallen ill. And that neither his brothers nor his sister intend to visit. It's a wake-up call for Fin to re-evaluate the choices he's made, admit that he's falling for his co-worker Phoebe, question the importance of diapers in his life, and finally tell the truth about his life and his past.
Truth In Advertising
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Author : Barbara Allen
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-18
Truth In Advertising written by Barbara Allen and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Business & Economics categories.
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Profitable Advertising
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Author :
language : en
Publisher:
Release Date : 1892
Profitable Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with Advertising categories.