The Ultimate Handbook Of Marketing Strategies For Medical Tourism
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The Ultimate Handbook Of Marketing Strategies For Medical Tourism
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Author : Maria Todd
language : en
Publisher:
Release Date : 2015-12-12
The Ultimate Handbook Of Marketing Strategies For Medical Tourism written by Maria Todd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-12 with categories.
An authoritative and comprehensive, handbook by one of the world's leading experts on health tourism provides a broad overview of medical tourism marketing strategy issues and questions. The book addresses destination strategy, product development, competitor analysis, target market identification, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial returns of marketing successful medical tourism marketing strategies.
Marketing Handbook For Health Tourism
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Author : Irving Stackpole
language : en
Publisher:
Release Date : 2021-02-14
Marketing Handbook For Health Tourism written by Irving Stackpole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with categories.
Handbook Of Medical Tourism Program Development
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Author : Maria K. Todd
language : en
Publisher: CRC Press
Release Date : 2011-12-08
Handbook Of Medical Tourism Program Development written by Maria K. Todd and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Explaining how to develop a patient-centered medical tourism program, the Handbook of Medical Tourism Development is the ideal guide for any hospital, clinic, hotel, spa, or ancillary facility wishing to become a medical tourism provider. From high-cost surgery, transplants, diagnostics, and preventive wellness checkups, to medical and wellness spa retreats, patient follow up, and outcomes measurement, this book covers the gamut of related issues. Details the elements necessary for a successful system Addresses contracting issues likely to arise Includes access to additional resources on the book’s website Maria K. Todd prepares readers to build the medical tourism service line, integrate physicians and other service providers, develop a safe and effective quality and patient-centered infrastructure, document processes and workflows, determine pricing, evaluate reimbursement contracts, and measure outcomes. She offers useful nuts-and-bolts guidance on confidentiality, documentation, quality and safety, hospital accreditation schemes, revenue implications, and contracting. Sharing time-tested insights, the book will help readers avoid common pitfalls when working with U.S. and international health insurance companies, case managers, professional facilitators, and multinational employers. Read a recent a href="http://www.prlog.org/11757451-medical-tourism-expert-breaks-down-step-by-step-medical-tourism-program-development-for-providers.html " press release about the Handbook of Medical Tourism Program Development: http://www.prlog.org/11757451-medical-tourism-expert-breaks-down-step-by-step-medical-tourism-program-development-for-providers.html
Modern Health Care Marketing
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Author : Gamini Gunawardane
language : en
Publisher: World Scientific
Release Date : 2020-06-05
Modern Health Care Marketing written by Gamini Gunawardane and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-05 with Business & Economics categories.
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Medical Tourism
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Author : Stephanie Watson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-04-23
Medical Tourism written by Stephanie Watson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Business & Economics categories.
From exotic spa treatments to euthanasia, this book examines the background and social context of medical tourism—the practice of traveling for health care. This work also documents how this industry is reshaping the face of medicine worldwide for individuals, local communities, and national health care systems. Medical Tourism: A Reference Handbook provides an accessible overview of the state of medical tourism, written from a balanced, unbiased perspective. The authors provide relevant social context for this controversial topic, discussing the state of extremely limited research data on medical tourism; the ethical issues involved, such as traveling to have a black-market organ transplanted; and the significant impact of medical tourism on health care systems—that of the United States, and those of the destination countries. The book highlights many contemporary problems, controversies, and implications of medical tourism both for individuals and health care systems, and presents thought-provoking potential solutions. The topic of medical tourism is also addressed against the backdrop of current healthcare reforms in the United States. Readers can reference a wealth of additional material on medical tourism, ranging from original documents to extensive directories of selected organizations and resources.
Ethical Hospital Branding Marketing
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Author : Mohammed Ilias
language : en
Publisher: Notion Press
Release Date : 2021-03-26
Ethical Hospital Branding Marketing written by Mohammed Ilias and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Medical categories.
Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.
Medical Tourism Facilitator S Handbook
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Author : Maria K. Todd
language : en
Publisher: CRC Press
Release Date : 2011-11-23
Medical Tourism Facilitator S Handbook written by Maria K. Todd and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-23 with Business & Economics categories.
In addition to coordinating health travel logistics and gathering medical records, medical tourism facilitators play the role of travel agent, appointment setter, concierge, hotel reservationist, tour operator, and hand-holder to clients seeking health services domestically and abroad. Addressing the issues that are likely to emerge as clients travel, the Medical Tourism Facilitator's Handbook is a must-have resource of hard-to-find tools, checklists, terminology, and other helpful information for hospital-based, lay facilitators, travel agents, and even retired physicians and nurses. Supplying the advice of a recognized expert in global healthcare, the book provides a detailed and empathic understanding of patient needs and expectations. It covers the full range of best and worst case scenarios that can occur when clients travel to obtain health services. Using a conversational tone, it includes coverage of international travel logistics, where to find answers to immigration concerns, confidentiality/privacy issues, and unanticipated care in transit in the event of complications or missed connections. The book delivers a fast-moving presentation of useful information and teaches readers how to decode the language, what to look for in terms of safety and quality, how to decode hospital facilitator agent agreements, and how to anticipate clients’ needs and expectations. It also includes access to a regularly updated website with helpful worksheets and reference material so you will be prepared to handle any scenario that might present itself when your clients travel.
Evolution Of Medical Tourism
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Author : Pramod Goel
language : en
Publisher: Lulu.com
Release Date : 2012
Evolution Of Medical Tourism written by Pramod Goel and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Provides an in-depth and behind-the-scenes glimpse into the growing phenomena of medical and dental tourism. Growing competition for affordable and accessible medical resources and providers has prompted a user-friendly yet thorough analysis of the medical tourism industry of the past, present and future in this meticulously researched and compiled 'how to' for up and coming as well as well-established medical providers around the world. Evolution of Medical Tourism: from Cottage Industry to Corporate World covers such topics as the future of the global healthcare industry to dealing with supply and demand in the medical tourism industry. From developing marketing channels to the importance of patient nurturing, negotiations and patient acquisition, this first-of-its-kind book offers guidance and information to established as well as new entrepreneurs in this field.
Winning The Health Care Race Strategies For Hospital Marketing Excellence In India
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Author : Dilly Borhas George
language : en
Publisher: OrangeBooks Publication
Release Date : 2023-04-26
Winning The Health Care Race Strategies For Hospital Marketing Excellence In India written by Dilly Borhas George and has been published by OrangeBooks Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-26 with Medical categories.
"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.
Medical Tourism
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Author : John Connell
language : en
Publisher: CABI
Release Date : 2011
Medical Tourism written by John Connell and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Medical Tourism John Connell Although it may seem a recent phenomenon, tourism has long been associated with improved health, resulting in a boom of spas, yoga and rejuvenation treatments. Medical tourism is a more recent example of niche tourism, with increasing numbers of people travelling abroad in search of cosmetic enhancement and solutions to various serious medical conditions, often through surgery. This book looks at the background and rise of both health and medical tourism, alongside its global expansion and growing complexity, and examines how medical tourism benefits but also challenges local healthcare providers, and contributes to regional economies and the tourism industry. It offers a unique overview of an emerging component of the tourist industry that is a distinct and controversial element of health provision. The book also provides insights into current topics such as global health and ethics, making this an essential resource for researchers and students of medical tourism and healthcare.