The Ultimate Small Business Marketing Book
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The Ultimate Small Business Marketing Book
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Author : Dee Blick
language : en
Publisher: FilamentPublishing Ltd
Release Date : 2011
The Ultimate Small Business Marketing Book written by Dee Blick and has been published by FilamentPublishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
The Ultimate Small Business Marketing Book
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Author : Dee Blick
language : en
Publisher: Filament Publishing Limited
Release Date : 2014-03
The Ultimate Small Business Marketing Book written by Dee Blick and has been published by Filament Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!
Ultimate Small Business Marketing Guide
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Author : James Stephenson
language : en
Publisher: Entrepreneur Press
Release Date : 2007-01-01
Ultimate Small Business Marketing Guide written by James Stephenson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Business & Economics categories.
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
The Ultimate Small Business Marketing Toolkit All The Tips Forms And Strategies You Ll Ever Need
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Author : Beth Goldstein
language : en
Publisher: McGraw Hill Professional
Release Date : 2007-08-13
The Ultimate Small Business Marketing Toolkit All The Tips Forms And Strategies You Ll Ever Need written by Beth Goldstein and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-13 with Business & Economics categories.
Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
Ultimate Small Business Marketing Guide
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Author : James Stephenson
language : en
Publisher: Entrepreneur Press
Release Date : 2003-12-01
Ultimate Small Business Marketing Guide written by James Stephenson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-01 with Business & Economics categories.
The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.
Ultimate Guide To Local Business Marketing
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Author : Perry Marshall
language : en
Publisher: Entrepreneur Press
Release Date : 2016-01-18
Ultimate Guide To Local Business Marketing written by Perry Marshall and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
The 15 Essential Marketing Masterclasses For Your Small Business
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Author : Dee Blick
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-16
The 15 Essential Marketing Masterclasses For Your Small Business written by Dee Blick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-16 with Business & Economics categories.
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
The Referral Engine
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Author : John Jantsch
language : en
Publisher: Penguin
Release Date : 2010-05-13
The Referral Engine written by John Jantsch and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Small Business Marketing
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Author : Stuart Atkins Mba
language : en
Publisher: Booksurge Publishing
Release Date : 2009-12-21
Small Business Marketing written by Stuart Atkins Mba and has been published by Booksurge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Advertising categories.
This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
Entrepreneur Magazine S Ultimate Small Business Marketing Guide
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Author : James Stephenson
language : en
Publisher:
Release Date : 2003
Entrepreneur Magazine S Ultimate Small Business Marketing Guide written by James Stephenson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Small business marketing categories.
The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.