The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example
DOWNLOAD
Download The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example
DOWNLOAD
Author : Kathrin Bauer
language : en
Publisher: diplom.de
Release Date : 2004-09-28
The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example written by Kathrin Bauer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-28 with Business & Economics categories.
Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active role in addressing social issues, and to take responsibility for their actions in developing countries. It is the task of public relations practitioners to balance these societal demands and stakeholders expectations with the goals of their company and to communicate in an effective manner by developing socially responsible strategies. The effectiveness of strategies and communication programs depends on how public relations practitioners communicate with their stakeholders and on how much effort they make to build and maintain good relationships. To guarantee good relations and effective campaigns, the public relations function must be involved in the overall strategic management process where public relations strategies can be managed by objectives. Furthermore, public relations practitioners have to employ two-way symmetrical communication, to facilitate mutual understanding and relationship-building between their corporation and its stakeholders. Corporations can react to societal demands by using corporate social responsibility (CSR) as a public relations strategy. CSR can be considered either as an opportunity to improve a corporation s image and financial success or as a response to arising conflicts and crises. Both strategic approaches are discussed in this study, as, in practice, corporations respond to issues (proactive) but also have to deal with crises (reactive). Today, many corporations use CSR proactively, as they are aware of its various positive outcomes and valuable contributions for both society and its business success. Corporations can act with altruistic or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively. Corporations can contribute to societal demands in three ways: first, by making cash and in-kind donations to public charities; secondly they can support [...]
Annual Report On The Oecd Guidelines For Multinational Enterprises 2005 Corporate Responsibility In The Developing World
DOWNLOAD
Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2005-12-16
Annual Report On The Oecd Guidelines For Multinational Enterprises 2005 Corporate Responsibility In The Developing World written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-16 with categories.
This book provides an account of what governments have been doing to enhance the contribution of the OECD Guidelines for Multinational Enterprises along with a special report on corporate responsibility in the developing world.
Global Public Relations
DOWNLOAD
Author : Alan R. Freitag
language : en
Publisher: Routledge
Release Date : 2009-01-13
Global Public Relations written by Alan R. Freitag and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Oecd Guidelines For Multinational Enterprises
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2005
Oecd Guidelines For Multinational Enterprises written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with International business enterprises categories.
The Guidelines are recommendations to multinational enterprises on their conduct in such areas as labor, environment, consumer protection and the fight against corruption. The recommendations are made by the adhering governments and, although they are not binding, governments are committed to promoting their observance. This series provides an account of what the 38 adhering governments have been doing to enhance the contribution of the Guidelines to the improved functionning of the global economy.
Corporate Social Responsibility And Corporate Governance
DOWNLOAD
Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-07-03
Corporate Social Responsibility And Corporate Governance written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-03 with Business & Economics categories.
This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
Pitch Tweet Or Engage On The Street
DOWNLOAD
Author : Kara Alaimo
language : en
Publisher: Routledge
Release Date : 2020-12-29
Pitch Tweet Or Engage On The Street written by Kara Alaimo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Language Arts & Disciplines categories.
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Government At A Glance Latin America And The Caribbean 2024
DOWNLOAD
Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2024-03-13
Government At A Glance Latin America And The Caribbean 2024 written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-13 with categories.
The 2024 edition of Government at a Glance Latin America and the Caribbean provides the latest available evidence on public administrations and their performance in the LAC region and compares it to OECD countries.
Strategic Communication In A Global Crisis
DOWNLOAD
Author : Ralph Tench
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-20
Strategic Communication In A Global Crisis written by Ralph Tench and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-20 with Business & Economics categories.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
New Directions For The 1970 S Toward A Strategy Of Inter American Development
DOWNLOAD
Author : United States. Congress. House. Committee on Foreign Affairs
language : en
Publisher:
Release Date : 1969
New Directions For The 1970 S Toward A Strategy Of Inter American Development written by United States. Congress. House. Committee on Foreign Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
Evaluates role and impact of Alliance for Progress on Latin America. Includes "Review of Alliance for Progress Goals," by AID, Feb 1969 (p. 656-753).
New Directions For The 1970 S Toward A Strategy Of Inter American Development
DOWNLOAD
Author : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Inter-American Affairs
language : en
Publisher:
Release Date : 1969
New Directions For The 1970 S Toward A Strategy Of Inter American Development written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Inter-American Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Latin America categories.