The Use Of Information Markets In Corporate Idea Management
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The Use Of Information Markets In Corporate Idea Management
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Author : Patrick Bründl
language : en
Publisher: GRIN Verlag
Release Date : 2022-01-07
The Use Of Information Markets In Corporate Idea Management written by Patrick Bründl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-07 with Business & Economics categories.
Academic Paper from the year 2021 in the subject Business economics - Information Management, grade: 1,0, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: The use of digital trading platforms tremendously gained on interest during the Corona crisis. The possibility to trade stocks oneself via mobile applications lead to a significant rise in interest in financial markets. However, such trading places are not only used for stock trading. For many years, information markets have been a reliable tool for predicting events, especially in the field of politics, sports or movie business. Due to the high prediction accuracy and the high innovation pressure on companies, the question arises whether such markets are suitable for evaluating ideas in companies. For this purpose, 36 articles from journals and conference proceedings were consulted in the context of a systematic literature review. Thereby, nine topic areas could be found in which reasons against the implementation of information markets for this use case exist. The topics in descending order of the number of assigned articles are: Accuracy, Manipulation, Motivation, Complexity, Costs, Knowledge, Confidentiality, Organization and Legal. The research results were also analyzed according to the geographic profile, the publication numbers over time, as well as according to their keywords.
Marketing And Innovation Management
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Author : Elie Ofek
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Marketing And Innovation Management written by Elie Ofek and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. However, it is unlikely that many CEOs would place "Marketing" as one of the top functions in charge of formulating innovation strategy or ensuring the success of an innovation initiative. Marketing and Innovation Management discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. Recent work by marketing scholars holds the promise of an increased marketing impact on innovation decision-making. Marketing and Innovation Management reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services. Marketing's role in innovation management can be reinforced by shifting marketing input to innovation and by moving the focus away from quantifying consumer input through surveys and toward uncovering qualitative insights by engaging and observing consumers. This monograph addresses the topic of understanding customer adoption and the diffusion of innovations. The authors review recent developments and demonstrate how marketing concepts and frameworks fit with and enrich those proposed in other disciplines. Finally, Marketing and Innovation Management examines the launch of innovation into the marketplace and how recent trends are changing how marketers approach this critical task. Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.
Big Data Marketing Strategies For Superior Customer Experience
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2023-04-17
Big Data Marketing Strategies For Superior Customer Experience written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-17 with Business & Economics categories.
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.
Product Innovation Management
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Author : Stefano Biazzo
language : en
Publisher: Springer Nature
Release Date : 2021-07-02
Product Innovation Management written by Stefano Biazzo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Business & Economics categories.
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
Teams Markets And Systems
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Author : Claudio U. Ciborra
language : en
Publisher: Cambridge University Press
Release Date : 1996-11-28
Teams Markets And Systems written by Claudio U. Ciborra and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-28 with Business & Economics categories.
Despite the waves of re-engineering, there is still a gap between the opportunities offered by information technology and the progress of business transformation. New forms of information technology offer an increasing variety of network-based applications that range from groupware to electronic commerce, but its applications lack a sound understanding of the link between organizational processes, information and technology. This book provides a new set of concepts and methods to design new forms of business organizations around the latest network infrastructures. Professor Ciborra uses the principles of institutional economics to propose reforms of the relationships with suppliers, customers, strategic partners, and internal work organisation, based on a different mix of three basic organizational forms: teams, markets and hierarchies. Information technology can indeed be harnessed to shape businesses and markets so as to increase the transparency of markets, the agility of hierarchies, and the effectiveness and quality of the working life of teams.
Designing E Business Systems Markets Services And Networks
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Author : Christof Weinhardt
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-08-03
Designing E Business Systems Markets Services And Networks written by Christof Weinhardt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-03 with Computers categories.
Constitutes the proceedings of the 7th Workshop on E-Business, WEB 2008, held in Paris, France, on December 13, 2008. This book covers topics such as electronic markets, electronic services, radio frequency identification, service-oriented architectures, virtual communities, and Web intelligence.
Managing Innovation
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Author : Joe Tidd
language : en
Publisher: John Wiley & Sons
Release Date : 2020-11-23
Managing Innovation written by Joe Tidd and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-23 with Business & Economics categories.
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Creativity And Strategic Innovation Management
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Author : Malcolm Goodman
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-27
Creativity And Strategic Innovation Management written by Malcolm Goodman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Business & Economics categories.
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.
Innovation Management In Mature Business Organisations
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Author : Malte Sunderkötter
language : de
Publisher: GRIN Verlag
Release Date : 2004-10-02
Innovation Management In Mature Business Organisations written by Malte Sunderkötter and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-02 with Business & Economics categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: A, University of Massachusetts - Amherst (Isenberg School of Mangement), Sprache: Deutsch, Abstract: Innovation and Entrepreneurship is not only an important issue for new start- up companies but also within well-established big companies and ̄rms. Without invention and innovation, every company will die sooner or later when younger corporations take over markets with better, cheaper or substitutive products and services. Thus, innovation management, understood as being the set of activities that ̄rms undertake in order to yield new solutions within products, production, and administration, is an essential task for matured companies in order to keep their competitiveness. This leads to the question: What determinants of orga- nizational culture have an in°uence on stimulating and promoting innovation in organizations? The main contribution of the proposed paper is a discussion based on topical literature on how a general framework for e®ective innovation management, cus- tomizeable to individual situations and di®erent ̄rms, can look like. Besides the cultural and organizational aspects of innovation management in established ̄rms, the proposed paper will particularly focus on the analysis and evaluation of the concept of innovation networks.
Management And Information Technology After Digital Transformation
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Author : Peter Ekman
language : en
Publisher: Routledge
Release Date : 2021-09-22
Management And Information Technology After Digital Transformation written by Peter Ekman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-22 with Business & Economics categories.
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.