The User S Journey

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The User S Journey
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Author : Donna Lichaw
language : en
Publisher: Rosenfeld Media
Release Date : 2016-03-22
The User S Journey written by Donna Lichaw and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Design categories.
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
User Story Mapping
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Author : Jeff Patton
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2014-09-05
User Story Mapping written by Jeff Patton and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-05 with Business & Economics categories.
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software
This Is Service Design Doing
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Author : Marc Stickdorn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-01-02
This Is Service Design Doing written by Marc Stickdorn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Mapping Experiences
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Author : Jim Kalbach
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2016-04-25
Mapping Experiences written by Jim Kalbach and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with Business & Economics categories.
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.
Data Driven Personas
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Author : Bernard J. Jansen
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Data Driven Personas written by Bernard J. Jansen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Computers categories.
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understandingfunctionalities for anyone needing such insights.
Understanding Artificial Intelligence
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer Nature
Release Date : 2024-12-11
Understanding Artificial Intelligence written by Ralf T. Kreutzer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-11 with Business & Economics categories.
This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.
Human Computer Interaction
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Author : Masaaki Kurosu
language : en
Publisher: Springer Nature
Release Date : 2023-07-08
Human Computer Interaction written by Masaaki Kurosu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-08 with Computers categories.
The four-volume set LNCS 14011, 14012, 14013, and 14014 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 25th International Conference on Human-Computer Interaction, HCII 2023, which took place in Copenhagen, Denmark, in July 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in the HCI 2023 volume set were organized in topical sections as follows: Part I: Design and evaluation methods, techniques and tools; interaction methods and techniques; Part II: Children computer interaction; emotions in HCI; and understanding the user experience; Part III: Human robot interaction; chatbots and voice-based interaction; interacting in the metaverse; Part IV: Supporting health, quality of life and everyday activities; HCI for learning, culture, creativity and societal impact.
Data Journeys In The Sciences
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Author : Sabina Leonelli
language : en
Publisher: Springer Nature
Release Date : 2020-06-29
Data Journeys In The Sciences written by Sabina Leonelli and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Philosophy categories.
This groundbreaking, open access volume analyses and compares data practices across several fields through the analysis of specific cases of data journeys. It brings together leading scholars in the philosophy, history and social studies of science to achieve two goals: tracking the travel of data across different spaces, times and domains of research practice; and documenting how such journeys affect the use of data as evidence and the knowledge being produced. The volume captures the opportunities, challenges and concerns involved in making data move from the sites in which they are originally produced to sites where they can be integrated with other data, analysed and re-used for a variety of purposes. The in-depth study of data journeys provides the necessary ground to examine disciplinary, geographical and historical differences and similarities in data management, processing and interpretation, thus identifying the key conditions of possibility for the widespread data sharing associated with Big and Open Data. The chapters are ordered in sections that broadly correspond to different stages of the journeys of data, from their generation to the legitimisation of their use for specific purposes. Additionally, the preface to the volume provides a variety of alternative “roadmaps” aimed to serve the different interests and entry points of readers; and the introduction provides a substantive overview of what data journeys can teach about the methods and epistemology of research.
Innovating With Empathy
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2024-12-21
Innovating With Empathy written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-21 with Design categories.
Discover a powerful new approach to innovation with "Innovating with Empathy," a groundbreaking eBook that redefines the role of empathy in design thinking and beyond. Dive deep into a transformative journey where understanding and human connection become the cornerstones of groundbreaking innovation across industries. This eBook begins by unraveling the essential role of empathy in the creative process, drawing from historical insights and psychological perspectives. It then equips you with practical tools like empathy maps and journey mapping, designed to help you identify user needs, visualize their challenges, and craft solutions that truly resonate. You’ll learn how to harness the power of storytelling to build compelling narratives that drive innovation and understand the impact of ethnographic research in getting to the heart of user experiences. "Innovating with Empathy" also explores the practical application of empathy in collaborative settings, guiding you through the design and execution of workshops that foster empathetic collaboration. From prototyping to testing, you’ll discover how empathy-driven feedback can elevate your products and solutions. Delve into the importance of inclusion and diversity in design, and learn how to create accessible and inclusive innovations that break barriers. The eBook doesn’t shy away from addressing challenges in integrating empathy into organizational cultures, offering strategies to overcome resistance and sustain empathetic practices in long-term projects. Rich with case studies, this eBook showcases transformative empathy-driven innovations across various sectors, providing actionable insights and lessons learned. It also anticipates future trends, exploring the intersection of AI and empathy, and prepares you to be at the forefront of this evolving landscape. Conclude your journey by cultivating personal empathy and advocating for its widespread adoption across professional and educational domains. Whether you're a seasoned designer or a curious innovator, "Innovating with Empathy" equips you with the knowledge and tools to become an inspiring force for change. Embrace empathy, and unlock the potential for truly impactful design.