The Value Of Events
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The Value Of Events
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Author : Erik Lundberg
language : en
Publisher: Taylor & Francis
Release Date : 2017-05-08
The Value Of Events written by Erik Lundberg and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-08 with Business & Economics categories.
The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events. This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment. This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.
From Gimmicks To Value The Future Of The Events Industry
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Author : Shuli Golovinski
language : en
Publisher: Xlibris Corporation
Release Date : 2010-11-05
From Gimmicks To Value The Future Of The Events Industry written by Shuli Golovinski and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-05 with Business & Economics categories.
The events industry is changing. You've already most likely begun to feel that things are not as they once were. These changes are partly technological, and partly a fundamental difference of mindset from how the event world used to be. In From Gimmicks to Value, you'll learn a lot about these changes, and what you can do to ride them into the heart of the 21st century. This is a whole new playing field for everyone. Those who cling to the dogma of years past will be left behind, and damagingly so. As new generations bring their own spin to events, what is required of an event organizer is changing radically. For the attendee delegates of your events, the world is a playground of available options. Will you be able to charge into the 21st century and profit in this new landscape? With the tools in this book, you will. You hold in your hands a reference tool which will help you carve the strongest niche possible for your event-planning business. With the courage to change, the desire to continue staying a step ahead and the right tools, you have the power to be more prosperous than you ever dreamed possible.
Event Design
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Author : Greg Richards
language : en
Publisher: Routledge
Release Date : 2014-10-10
Event Design written by Greg Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Business & Economics categories.
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.
Proving The Value Of Meeting And Events
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Author : Jack J. Phillips
language : en
Publisher:
Release Date : 2007
Proving The Value Of Meeting And Events written by Jack J. Phillips and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Meetings categories.
Event Impact
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Author : John Armbrecht
language : en
Publisher: Routledge
Release Date : 2017-10-02
Event Impact written by John Armbrecht and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Business & Economics categories.
Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is one of the first books devoted to comprehensively dealing with the subject of event impacts, combining the ideas of an international group of academics to tackle an expanding area of research that cannot be met by the work of a single researcher. Methodological concepts such as triple impact assessment, cost–benefit analysis, travel cost method and Q-sort are combined, applied and tested in an event context, creating a unique book that broadens and deepens our knowledge about event impacts theoretically, methodologically as well as empirically. This book was originally published as a special issue of the Scandinavian Journal of Hospitality and Tourism.
The Event Marketing Playbook Everything You Ll Ever Need To Know About Events
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Author : Adella Pasos
language : en
Publisher: Adella Pasos
Release Date : 2020-08-12
The Event Marketing Playbook Everything You Ll Ever Need To Know About Events written by Adella Pasos and has been published by Adella Pasos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-12 with Reference categories.
Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
The Effect Of Delay And Of Intervening Events On Reinforcement Value
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Author : Michael L. Commons
language : en
Publisher: Psychology Press
Release Date : 2013-12-19
The Effect Of Delay And Of Intervening Events On Reinforcement Value written by Michael L. Commons and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Psychology categories.
First published in 1986. This is Volume V of six in a series on Quantitative Analyses of Behavior. Quantitative analysis now generally refers to the fact that theoretical issues are represented by quantitative models. An analysis is not a matter of fitting arbitrary functions to data points. The volumes in the present series have been written for behavioral scientists. Those concerned with issues in the study of how behavior is acquired and then allocated in various environments-biologists, psychologists, economists, anthropologists, and other researchers, as well as graduate students and advanced undergraduates in those areas-should find volumes in this series to be state-of the-art readers and reference works. Each volume of the series examines a particular topic that has been discussed at the annual Symposium on Quantitative Analyses of Behavior held at Harvard University. This volume, V, addresses the topic of how reinforcement value is affected by delay and intervening events. Self-control studies are also presented and discussed.
Mega Events And Globalization
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Author : Richard Gruneau
language : en
Publisher: Routledge
Release Date : 2015-10-05
Mega Events And Globalization written by Richard Gruneau and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Sports & Recreation categories.
Since the turn of the twenty first century, there has been a trend for urban "mega events" to be awarded to cities and nations in the East and Global South. Such events have been viewed as economic stimulant as well as opportunities to promote national identity, gain greater international recognition and exercise a form of 'soft power.' However, there has also been on-going controversy about the value, impact and legacy of global mega events in these cities and nations. This book provides a critical examination of the ambition for spectacle that has emerged across the East and Global South. The chapters explore the theoretical and conceptual issues associated with mega-events and new forms of globalization, from the critical political economy of mega-events in a changing world order to the contested social and economic legacies of mega-events and the widespread opposition that increasingly accompanies these events. The book also explores questions of urban development and governance, the role of new communications technologies in global economic expansion, the high security State, and the growing global influence of international non-governmental organizations. This book offers a rich collection of original theoretical contributions and global case studies from leading international scholars from the social sciences and humanities. It offers a fresh and unique interdisciplinary perspective that synthesizes cutting edge research on mega-events and urban spectacles while simultaneously contributing to a broader understanding of the dynamics of global capitalism and international political power in the early twenty first century.
The Facts Of Live
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Author : Will Glendinning
language : en
Publisher:
Release Date : 2018
The Facts Of Live written by Will Glendinning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Art is just art, sport just sport, a message just a message, products just products and music mere music - until you add an audience. Whether you're in the sport, entertainment, arts, marketing, government or the not-for-profit business, creating the most value and impact with a live event, pavilion or exhibition starts with The Facts Of Live.
Events In The City
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Author : Andrew Smith
language : en
Publisher: Routledge
Release Date : 2015-11-19
Events In The City written by Andrew Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
Cities are staging more events than ever. Within this macro-trend, there is another less acknowledged trend: more events are being staged in public spaces. Some events have always been staged in parks, streets and squares, but in recent years events have been taken out of traditional venues and staged in prominent urban spaces. This is favoured by organisers seeking more memorable and more spectacular events, but also by authorities who want to animate urban space and make it more visible. This book explains these trends and outlines the implications for public spaces. Events play a positive role in our cities, but turning public spaces into venues is often controversial. Events can denigrate as well as animate city space; they are part of the commercialisation, privatisation and securitisation of public space noted by commentators in recent years. The book focuses on examples from London in particular, but it also covers a range of other cities from the developed world. Events at different scales are addressed and, there is dedicated coverage of sports events and cultural events. This topical and timely volume provides valuable material for higher level students, researchers and academics from events studies, urban studies and development studies.