The Value Proposition

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Value Proposition Design

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Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-26

Value Proposition Design written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-26 with Business & Economics categories.

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Developing A Customer Value Proposition

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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date :

Developing A Customer Value Proposition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

The customer value proposition articulates the specific benefits and costs that a company’s offering aims to create for its target customers. The customer value proposition guides all tactical decisions involved in designing, communicating, and delivering the company’s offering to its customers. The key aspects of developing a customer value proposition are the focus of this note. The discussion of the value proposition and positioning is complemented by an in-depth overview of two additional topics: developing a positioning map and the Blue Ocean strategy. This note is an excerpt (Chapter 7) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Creating And Delivering Your Value Proposition

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Author : Cindy Barnes
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03

Creating And Delivering Your Value Proposition written by Cindy Barnes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Value Propositions That Sell

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Author : Lisa Dennis
language : en
Publisher: eBook Partnership
Release Date : 2018-08-29

Value Propositions That Sell written by Lisa Dennis and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-29 with Business & Economics categories.

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step

Making The Case

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Author : James Wilson, 3rd
language : en
Publisher:
Release Date : 2020-06-17

Making The Case written by James Wilson, 3rd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with categories.

Making the Case: Value Proposition Analysis and Strategy explains how to create a case study to evaluate the feasibility of a value proposition. Readers learn to investigate a business idea, using a step-by-step method for conducting "due diligence" to estimate market demand and financial viability.

Value Proposition Design Using The Value Proposition Canvas

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Author : Travis Lesser
language : en
Publisher:
Release Date : 2021

Value Proposition Design Using The Value Proposition Canvas written by Travis Lesser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Customer relations categories.

Maximizing Value Propositions To Increase Project Success Rates

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Author : H. James Harrington
language : en
Publisher: CRC Press
Release Date : 2017-08-21

Maximizing Value Propositions To Increase Project Success Rates written by H. James Harrington and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with Business & Economics categories.

Value proposition, an old concept, is taking on new significance in today‘s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for con

Creating Winning Value Propositions 2 0

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Author : Pam Ingmire
language : en
Publisher: Independently Published
Release Date : 2019-03-26

Creating Winning Value Propositions 2 0 written by Pam Ingmire and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Business & Economics categories.

A value proposition, or the value you are proposing to your customer, is the concise and compelling yet deep expression of who your customer is, what is unique about your offering and why it's better than the competition. There are no less than 7 things that can go wrong with writing a value proposition.1.The target customer is not focused. 2.The customer insight is missing. 3.The competition has been under-estimated.4.The value proposition is developed too late in the process.5.The sales representatives and other key constituents don't believe in the value proposition or are ill-equipped to describe it.6.The internal alignment on the value proposition isn't durable.7.And, the biggest of all - customers don't perceive real value in your proposed offering. In my marketing years I've encountered all of these problems and the school of hard knocks is a b*tch. So, I'm here to help. Filled with pro tips and examples, this book will show you how to create a business, product or service value proposition that offers REAL value to your customers. The kind of value that motivates your sales force to sell and excites your customers to buy. Let's get started.

Putting Real Value Into Value Propositions

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Author : Pam Ingmire
language : en
Publisher: Independently Published
Release Date : 2019-01-06

Putting Real Value Into Value Propositions written by Pam Ingmire and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-06 with Business & Economics categories.

A value proposition, or the value you are proposing to your customer, is the concise and compelling yet deep expression of who your customer is, what is unique about your offering and why it's better than the competition. There are no less than 7 things that can go wrong with writing a value proposition.1.The target customer is not focused. 2.The customer insight is missing. 3.The competition has been under-estimated.4.The value proposition is developed too late in the process.5.The sales representatives and other key constituents don't believe in the value proposition or are ill-equipped to describe it.6.The internal alignment on the value proposition isn't durable.7.And, the biggest of all - customers don't perceive real value in your proposed offering. In my marketing years I've encountered all of these problems and the school of hard knocks is a bitch. So, I'm here to help. Filled with pro tips and examples, this book will show you how to create a business, product or service value proposition that offers REAL value to your customers. The kind of value that motivates your sales force to sell and excites your customers to buy.

Understand The Value Proposition Complete Self Assessment Guide

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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-10-17

Understand The Value Proposition Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-17 with categories.

How would you define the culture at your organization, how susceptible is it to Understand the Value Proposition changes? What key business process output measure(s) does Understand the Value Proposition leverage and how? What role does communication play in the success or failure of a Understand the Value Proposition project? Will team members regularly document their Understand the Value Proposition work? Why not do Understand the Value Proposition? This amazing Understand the Value Proposition self-assessment will make you the assured Understand the Value Proposition domain adviser by revealing just what you need to know to be fluent and ready for any Understand the Value Proposition challenge. How do I reduce the effort in the Understand the Value Proposition work to be done to get problems solved? How can I ensure that plans of action include every Understand the Value Proposition task and that every Understand the Value Proposition outcome is in place? How will I save time investigating strategic and tactical options and ensuring Understand the Value Proposition costs are low? How can I deliver tailored Understand the Value Proposition advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Understand the Value Proposition essentials are covered, from every angle: the Understand the Value Proposition self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Understand the Value Proposition outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Understand the Value Proposition practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Understand the Value Proposition are maximized with professional results. Your purchase includes access details to the Understand the Value Proposition self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.