Value Propositions That Sell
DOWNLOAD
FREE 30 Days
Download Value Propositions That Sell PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Value Propositions That Sell book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Value Propositions That Sell
DOWNLOAD
FREE 30 Days
Author : Lisa Dennis
language : en
Publisher: eBook Partnership
Release Date : 2018-08-29
Value Propositions That Sell written by Lisa Dennis and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-29 with Business & Economics categories.
In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step
Value Propositions That Sell
DOWNLOAD
FREE 30 Days
Author : Lisa D. Dennis
language : en
Publisher:
Release Date : 2018-07-02
Value Propositions That Sell written by Lisa D. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-02 with Business & Economics categories.
In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are "inside-out" - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform(TM) that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step Lisa Dennis has been working with sales and marketing teams in B2B companies for over 20 years. Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Her primary focus is helping organizations speak to customers in their own language.
Value Proposition Design
DOWNLOAD
FREE 30 Days
Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-28
Value Proposition Design written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Selling Your Value Proposition
DOWNLOAD
FREE 30 Days
Author : Cindy Barnes
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-05-03
Selling Your Value Proposition written by Cindy Barnes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
The Irresistible Value Proposition
DOWNLOAD
FREE 30 Days
Author : Steve Thompson
language : en
Publisher: Value Lifecycle
Release Date : 2019-03-14
The Irresistible Value Proposition written by Steve Thompson and has been published by Value Lifecycle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with categories.
The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.
Creating And Delivering Your Value Proposition
DOWNLOAD
FREE 30 Days
Author : Cindy Barnes
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03
Creating And Delivering Your Value Proposition written by Cindy Barnes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Sales And Marketing Optimization Developing Competitive Value Propositions In Distribution
DOWNLOAD
FREE 30 Days
Author :
language : en
Publisher: Natl Assn Wholesale-Distr
Release Date : 2012
Sales And Marketing Optimization Developing Competitive Value Propositions In Distribution written by and has been published by Natl Assn Wholesale-Distr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Distributors (Commerce) categories.
Lean B2b
DOWNLOAD
FREE 30 Days
Author : Étienne Garbugli
language : en
Publisher: Étienne Garbugli
Release Date : 2022-03-22
Lean B2b written by Étienne Garbugli and has been published by Étienne Garbugli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
How To Sell Value
DOWNLOAD
FREE 30 Days
Author : Pedro Roccato
language : en
Publisher: Humanix Books
Release Date : 2016-04-12
How To Sell Value written by Pedro Roccato and has been published by Humanix Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-12 with Business & Economics categories.
Leading international sales consultant Pedro Roccato has trained thousands of sales professionals on how to provide a highly differentiated buying experience to their customers in order to close more sales. The book arms sales professionals in any industry on how to sell on value, not price, which is a necessary tool in today's competitive sales landscape. Sales professionals will learn about about: How to diagnose their customer's needs The importance of value-added sales Sales perception And how to produce a value-added proposition
Creating Winning Value Propositions 2020
DOWNLOAD
FREE 30 Days
Author : Pam Ingmire
language : en
Publisher: Independently Published
Release Date : 2020-08-29
Creating Winning Value Propositions 2020 written by Pam Ingmire and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-29 with categories.
The thing about business books and marketing classes is that they talk about value propositions but don't go into any depth about what they are, the benefits of them and most of all how to create a good one. Often the value proposition is nested inside of a "brand positioning" chapter but with little step-by-step guidance for creating the value proposition. This really is a work book not just theory. I'll show you how to create a business, product or service value proposition that offers REAL value to your customers. The kind of value that motivates your sales force to sell and excites your customers to buy.