The Voice Of The Underdog
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The Voice Of The Underdog
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Author : Mike Sullivan
language : en
Publisher:
Release Date : 2021-06
The Voice Of The Underdog written by Mike Sullivan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06 with categories.
What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.
The Voice Of The Underdog
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Author : Mike Sullivan
language : en
Publisher: Bookbaby
Release Date : 2022-09-20
The Voice Of The Underdog written by Mike Sullivan and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-20 with categories.
What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture. For more than 20 years, Sullivan and Tuggle have put the lessons and insights in this book into hard practice at LOOMIS, the country's leading challenger brand advertising agency helping drive hundreds of millions of dollars in sales and build renowned challenger brands in numerous categories including restaurant, banking, retail, healthcare, home services, franchise support, and more. Just as importantly, the authors have helped build a company culture that's kept employees twice the national average and lead to LOOMIS being named "Small Agency of Year" by Advertising Age, and a 7-time placement on the "Best Places to Work" lists from the Dallas Morning News and the Dallas Business Journal. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.
Always For The Underdog
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Author : Keagan LeJeune
language : en
Publisher: University of North Texas Press
Release Date : 2010
Always For The Underdog written by Keagan LeJeune and has been published by University of North Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Biography & Autobiography categories.
Drawing from newspapers, court records, and a decade of interviews and observation, LeJeune offers a penetrating examination of the interplay between legend and place, exploring Smith's own life, this unique historical moment, and the place's mysterious landscape. The book also considers how contemporary festivals and other forms of cultural heritage employ the legend as a cultural recourse. To stay vibrant and meaningful, culture constantly re-makes itself; here, the outlaw occupies a vital role in the re-creation. --Book Jacket.
Performance Culture
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Author : Erik Østenkjær
language : en
Publisher: Vores Forlag
Release Date : 2014-04-01
Performance Culture written by Erik Østenkjær and has been published by Vores Forlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
Sportspsychologist and mental trainer Erik Østenkjær has years of experience building cultures that perform in the highest leagues - both in sports and in business. In this book, he will teach you how to build that culture, from laying it's foundation to it's continued maintenance. The minds of your coworkers are valuable assets that create culture and their attitudes and thoughts help shape culture - and you help shape them. Together, you and i will examine obstacles to management and how to handle them, we will look at the right tools for the job and measure your performances. We will look at knowledge and how to make your culture thrive and disseminate information to make you stronger and prepared. We will put the manager under a microscope and examine what to do and what not to do - making you a better manager in the process. The entire book is backed up by cases from both the worlds of sports and business.
Social Research
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Author : Matthew David
language : en
Publisher: SAGE
Release Date : 2011-01-19
Social Research written by Matthew David and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Social Science categories.
The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project. Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.
Paintings And The Past
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Author : Ivan Gaskell
language : en
Publisher: Routledge
Release Date : 2019-05-13
Paintings And The Past written by Ivan Gaskell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-13 with Art categories.
This book is an exploration of how art—specifically paintings in the European manner—can be mobilized to make knowledge claims about the past. No type of human-made tangible thing makes more complex and bewildering demands in this respect than paintings. Ivan Gaskell argues that the search for pictorial meaning in paintings yields limited results and should be replaced by attempts to define the point of such things, which is cumulative and ever subject to change. He shows that while it is not possible to define what art is—other than being an open kind—it is possible to define what a painting is, as a species of drawing, regardless of whether that painting is an artwork or not at any given time. The book demonstrates that things can be artworks on some occasions but not necessarily on others, though it is easier for a thing to acquire artwork status than to lose it. That is, the movement of a thing into and out of the artworld is not symmetrical. All such considerations are properly matters not of ontology—what is and what is not an artwork—but of use; that is, how a thing might or might not function as an artwork under any given circumstances. These considerations necessarily affect the approach to paintings that at any given time might be able to function as an artwork or might not be able to function as such. Only by taking these factors into account can anyone make viable knowledge about the past. This lively discussion ranges over innumerable examples of paintings, from Rembrandt to Rothko, as well as plenty of far less familiar material from contemporary Catholic devotional works to the Chinese avant garde. Its aim is to enhance philosophical acuity in respect of the analysis of paintings, and to increase their amenability to philosophically satisfying historical use. Paintings and the Past is a must-read for all advanced students and scholars concerned with philosophy of art, aesthetics, historical method, and art history.
Dreams Of An Underdog
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Author : Franck Johanssen
language : en
Publisher: Kolofon Forlag
Release Date : 2017-10-10
Dreams Of An Underdog written by Franck Johanssen and has been published by Kolofon Forlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Self-Help categories.
THIS IS JUST THE BEGINNING... A journey of a thousand miles begins with one step, and no matter how small that step is, we are bound to take it in order to reach our destination. In this insightful and luminous work, Franck Johanssen shares his story and journey to achieving his dreams and purpose, while at the same time inspiring the non-dreamer to dream and the dreamer to dream even bigger. Dreams of an Underdog is a book that will bring the best out of you while redirecting you to the path of your purpose in hopes of redefining your situation, reinforcing your mindset and remaking history for yourself and for your generations to come. Your background and circumstances may influence who you are today, but you are solely responsible for who you become tomorrow
A Constant Burden
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Author : Margaret Voysey Paun
language : en
Publisher: Routledge
Release Date : 2017-11-30
A Constant Burden written by Margaret Voysey Paun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Social Science categories.
First published in 1975, A Constant Burden was a truly ground-breaking text in the field of medical sociology and has since become an undisputed classic. Over thirty years later this revised edition gives new life to this important work. It contains the same seminal study of families with a disabled child, based on an analysis of interviews with parents about the effects of their child's disability on their family life. Whereas much of the contemporary research assumed that the presence of such a child must constitute a problem, and attempted to read parents' responses as indicators of the family's psychological and social adjustment to this 'reality', Voysey Paun's analysis takes a radically different stance. She shows that what parents say should rather be understood as socially constructed accounts of 'normal parenting' which induce others to identify them as properly fulfilling their responsibilities as good parents. Voysey Paun's approach to the analysis and interpretation of interview responses has become a much more central theme for sociological research, instrumental in changing theories about the nature of disability and the family as expressed by sociologists, social workers and other agencies. The revised edition contains a new introduction which puts the study in its intellectual context. It will be essential reading in the sociology of health and illness, and will also be of interest to social workers and other professionals concerned with disability and family life.
The Little Book Of Lore For Dog Lovers
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Author : Mary Frances Budzik
language : en
Publisher: Simon and Schuster
Release Date : 2021-06-15
The Little Book Of Lore For Dog Lovers written by Mary Frances Budzik and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with Pets categories.
Full of incredible canine capers, tales of doggy derring-do, and plenty of puppy facts, this dog-o-pedia is essential reading for dog lovers everywhere! You'll learn tantalizing trivia and tidbits about all sorts of dogs, breeds, characters, and more! Find out the answers to these questions: Who are the most famous dog trainers in Hollywood, having trained Lassie, Toto, and Old Yeller, among many others? What is the name of Yale’s bulldog mascot? Where does the proverb, “The best thing about a man is his dog,” come from? When did Laika (or Muttnik as she was known in the U.S.) become the first dog to be shot into orbit? Why did Drew Barrymore deed her house to her Labrador Flossie? How do dogs detect cancer in humans?
The Underdogs Catch A Cat Burglar
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Author : Kate Temple
language : en
Publisher: Penguin
Release Date : 2022-09-06
The Underdogs Catch A Cat Burglar written by Kate Temple and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Juvenile Fiction categories.
“The Underdogs will have young readers HOWLING with laughter, SNIFFING for clues, and BARKING with delight.” —Andrew McDonald and Ben Wood, creators of the Real Pigeons series Perfect for fans of comical animal do-gooders like The Bad Guys, The InvestiGators, and The Chicken Squad, this hilarious chapter book series follows a group of bumbling dog detectives and their newest recruit—a cat! In this first case, the Underdogs are hot on the tail of a cat burglar. Crime is on the rise in Dogtown, and it’s all thanks to a mysterious cat burglar! They’ve stolen everything from handbags to ham sandwiches, and nobody has been able to catch them. Now The Underdog Detective Agency is on the case . . . but as their name might suggest, they aren’t exactly the best sleuths in town. Barkley and the other dogs at the agency have been in a bit of a slump, but this latest case could turn it all around. So to catch this menacing cat burglar, they may have to do the unthinkable and hire their first-ever cat detective. Enter Fang, a street-smart, one-eyed feline and the newest member of the team. Being a cat in a dog’s world isn’t easy, but Fang is determined to prove she’s got what it takes. Will Fang and Barkley be able to work together to solve the case and help make Underdogs the top dogs once again? You’ll have to read to find out in this paws-itively hilarious mystery!