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The Walt Disney Company And The European Union


The Walt Disney Company And The European Union
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The Walt Disney Company And The European Union


The Walt Disney Company And The European Union
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Author : Lori L. Matloff
language : en
Publisher:
Release Date : 1997

The Walt Disney Company And The European Union written by Lori L. Matloff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.




Once Upon An American Dream


Once Upon An American Dream
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Author : Andrew Lainsbury
language : en
Publisher:
Release Date : 2000

Once Upon An American Dream written by Andrew Lainsbury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.


Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.



Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures


Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures
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Author : Stephanie Rohac
language : en
Publisher: GRIN Verlag
Release Date : 2007-08

Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures written by Stephanie Rohac and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.


Bachelor Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Leipzig University of Applied Sciences, 35 entries in the bibliography, language: English, abstract: "Once, Disney's CEO Michael Eisner commented the entertainment business with these words: "Fantasy is very hard work. To make something fun, is hard. It's gratifying. It's satisfying. But fun? No." ... ...]" This thesis occupies on location decisions for Foreign Direct Investment and its particular impact on regional structures. Against the background of the entertainment industry and regarding the specific case of Euro Disney, expectations and reasons for locating an economic activity as well as the examination of the effect for the region are pointed out. In particular, the focus goes to the analysis of the location decision made by The Walt Disney Company and its impact on regional infrastructures. Aim is to show how an individual incentive package and especially the provision of key infrastructure can influence the location decision of potential investors particular in business with high infrastructural awareness. Further, the case of Marne-la-Vall e is an excellent example for an observation how Foreign Direct Investment can help to advance regional development. Especially caused by the specific characteristics of the theme parks and resort business, the focus to the location decision in particular view to the infrastructural development seems to be interesting. Nevertheless, the successful operation of a theme park highly depends on the location and infrastructural network connecting the site in all directions. This thesis may be interesting for regions willing to attract investors and for potential investors as well. Certain businesses such as the theme park and resort one are highly dependent on excellent infrastructural connection, besides all fiscal and financial incentives, infrastructure often is presumed as self-evident. B



Walt Disney And Europe


Walt Disney And Europe
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Author : Robin Allan
language : en
Publisher: Indiana University Press
Release Date : 1999

Walt Disney And Europe written by Robin Allan and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Animated films categories.


Concentrating on the classic animated feature films that were produced under Walt Disney's personal supervision, this text studies the way Europe and European culture influenced their making. It is based on archival research and interviews with many of those who worked with Disney.



The European Union And The Regulation Of Media Markets


The European Union And The Regulation Of Media Markets
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Author : Alison Harcourt
language : en
Publisher: Manchester University Press
Release Date : 2005

The European Union And The Regulation Of Media Markets written by Alison Harcourt and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.


National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions.Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union.This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.



Lobbying The European Union


Lobbying The European Union
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Author : Robin H. Pedler
language : en
Publisher: Dartmouth Publishing Company
Release Date : 1994

Lobbying The European Union written by Robin H. Pedler and has been published by Dartmouth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.


This book uses real life cases to analyze issues, alliances, stakeholders, organizations and how they chose to enter and participate in the EU's decision making process. Campaigns are evaluated and conclusions drawn about effective methods. The 'hero organizations' are as varied as their objectives, reflecting the diversity of EU lobbies. Authors come from five different countries, as do their subjects. The common theme which links them is that, for this diverse range of organizations, lobbying works.



Television Broadcasting And The European Community


Television Broadcasting And The European Community
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
language : en
Publisher:
Release Date : 1990

Television Broadcasting And The European Community written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with European Economic Community countries categories.




Licensing And Access To Content In The European Union


Licensing And Access To Content In The European Union
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Author : Sebastian Felix Schwemer
language : en
Publisher: Cambridge University Press
Release Date : 2019-05-23

Licensing And Access To Content In The European Union written by Sebastian Felix Schwemer and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with Law categories.


Explores the complex European regulatory landscape for multi-territorial access to and licensing of copyrighted works such as music and audiovisual works.



Filiale De La Walt Disney Company


Filiale De La Walt Disney Company
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Author : Source Wikipedia
language : en
Publisher: University-Press.org
Release Date : 2013-09

Filiale De La Walt Disney Company written by Source Wikipedia and has been published by University-Press.org this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with categories.


Ce contenu est une compilation d'articles de l'encyclopedie libre Wikipedia. Pages: 153. Chapitres: American Broadcasting Company, Walt Disney Pictures, Walt Disney Parks and Resorts, Pixar Animation Studios, Disney Consumer Products, Walt Disney Television, ESPN, Disney Channel, Disney Media Networks, Disney Store, Walt Disney Internet Group, Euro Disney SCA, Walt Disney Imagineering, Walt Disney Studios Entertainment, UTV Software Communications, Disney Cruise Line, Chaines de television affiliees a ABC, Disney Publishing Worldwide, Marvel Entertainment, ABC Studios, Walt Disney Home Entertainment, Disney Interactive Studios, Walt Disney Theatrical Productions, Disney Vacation Club, Disney-ABC Television Group, Playdom, Radio Disney, Walt Disney Records, Steamboat Ventures, Walt Disney Studios Distribution, Jetix Europe, Disney Institute, DisneyToon Studios, Hollywood Pictures, Reedy Creek Improvement District, SOAPnet, Disney Interactive Media Group, Disney Mobile, Liste des possessions de la Walt Disney Company, CrossGen, Walt Disney World Company, Touchstone Pictures, DisneyQuest, Disney Junior, Walt Disney Animation Studios, Disney Comics, Disney-ABC International Television, Disney Hachette Presse, World of Disney, Disney Regional Entertainment, RTL II, Partners Federal Credit Union, Hollywood Records, Acclaim Games, Hulu, Adventures by Disney, Disney-ABC Domestic Television, UTV Ignition Entertainment, Disneynature, The Walt Disney Company Italia, Caravan Pictures, Walt Disney International, Lifetime Entertainment, Disney-ABC Cable Network Group, Walt Disney Creative Entertainment, Starwave Corporation, Disneyland, Merscom, UTV Global Broadcasting, Walt Disney Educational Productions, Walt Disney Music Company, Dream Quest Images, UTV Indiagames, Hyperion, Junction Point Studios, Black Rock Studio, Baby Einstein Company, Avalanche Software, Disney Development Company, Disney English, Walt Disney Travel Company, Jetix International, Walt Disney...



Euro Disney


Euro Disney
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Author : Earl P. Spencer
language : en
Publisher:
Release Date : 1995

Euro Disney written by Earl P. Spencer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Disneyland Paris (Marne-la-Vallée, France) categories.