Euro Disney
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Once Upon An American Dream
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Author : Andrew Lainsbury
language : en
Publisher:
Release Date : 2000
Once Upon An American Dream written by Andrew Lainsbury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.
Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures
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Author : Stephanie Rohac
language : en
Publisher: GRIN Verlag
Release Date : 2007-01-21
Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures written by Stephanie Rohac and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-21 with Business & Economics categories.
Bachelor Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Leipzig University of Applied Sciences, language: English, abstract: “Once, Disney’s CEO Michael Eisner commented the entertainment business with these words: „Fantasy is very hard work. To make something fun, is hard. It’s gratifying. It’s satisfying. But fun? No.” ...[...]” This thesis occupies on location decisions for Foreign Direct Investment and its particular impact on regional structures. Against the background of the entertainment industry and regarding the specific case of Euro Disney, expectations and reasons for locating an economic activity as well as the examination of the effect for the region are pointed out. In particular, the focus goes to the analysis of the location decision made by The Walt Disney Company and its impact on regional infrastructures. Aim is to show how an individual incentive package and especially the provision of key infrastructure can influence the location decision of potential investors particular in business with high infrastructural awareness. Further, the case of Marne-la-Vallée is an excellent example for an observation how Foreign Direct Investment can help to advance regional development. Especially caused by the specific characteristics of the theme parks and resort business, the focus to the location decision in particular view to the infrastructural development seems to be interesting. Nevertheless, the successful operation of a theme park highly depends on the location and infrastructural network connecting the site in all directions. This thesis may be interesting for regions willing to attract investors and for potential investors as well. Certain businesses such as the theme park and resort one are highly dependent on excellent infrastructural connection, besides all fiscal and financial incentives, infrastructure often is presumed as self-evident. But in reality, the availability of an infrastructural network stays one of the deciding elements for the location decision in favor for one specific region. Even rural regions like Marne-la-Vallée can be attractive for potential investors if the host country provides incentive packages tailored to the investor’s needs and expectations.
Euro Disney
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Author :
language : en
Publisher: Fodor's
Release Date : 1992-12-22
Euro Disney written by and has been published by Fodor's this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-12-22 with Travel categories.
This lively, up-to-date guide to Euro Disney offers travelers everything they need to know to experience the magic of Disney's latest attraction, plus extensive information on dining, lodging, and sightseeing in and around Paris. 31 pages of detailed maps.
Unofficial Guide To Disneyland Paris
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Author : Bob Sehlinger
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-28
Unofficial Guide To Disneyland Paris written by Bob Sehlinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-28 with Travel categories.
The Unofficial Guides series is the only one that offers evaluations based on reader surveys and critiques, compiled by a team of unbiased inspectors. Sophisticated, cutting edge research providing readers with extremely valuable information available in no other travel series, saving families time and money. From how to prepare for the trip and to how to get there to when to go and importantly how to get around efficiently, this guide provides an indispensable tool on the ground. The easy to use full-colour design, detailed, full-colour maps and invaluable touring plans will make sure families enjoy every minute at the park. Hotels are ranked and rated, and with attractions and restaurants appear in all price categories. There's also extensive information on shopping, nightlife, and sports. Contents include: Valuable planning advice to ensure you have an easy trip All the facts and information you need for getting to Paris and the Resort Disneyland Park in detail, including: Main Street, U.S.A., Frontierland, Adventureland, Fantasyland, Discoveryland, Live Entertainment at Disneyland Paris Park. Touring plans to suit all ages. Walt Disney Studio Park in detail, including: Arriving and Getting Orientated, Toon Studio, Production Courtyard, Live Entertainment at Walt Disney Studios Park All you need to know about Dining, Lodging and Shopping at the Resort Nightly entertainment covering: In the Theme Parks, In the Resort Hotels, At Davy Crockett Ranch, At Disney Village, Buffalo Bill's Wild West Show Sport and Recreational activities, from skating to pony rides.
Euro Disney
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Author : Earl P. Spencer
language : en
Publisher:
Release Date : 1995
Euro Disney written by Earl P. Spencer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Disneyland Paris (Marne-la-Vallée, France) categories.
Euro Disney Resort
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Author : Jack Altman
language : en
Publisher: Berlitz Publishing
Release Date : 1992-01-01
Euro Disney Resort written by Jack Altman and has been published by Berlitz Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Amusement parks categories.
Disneyfying Ile De France
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Author : Anne-Marie d’Hauteserre
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2020-11-17
Disneyfying Ile De France written by Anne-Marie d’Hauteserre and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-17 with Social Science categories.
The book captures the history, as well as the meaning and the value of the on-going partnership between the French state and the Walt Disney Company, remembering that it involved from the start more than a tourism project. It examines how the combined aspirations of the French state and the American Company transformed Val d’Europe as the sole potential location in Europe for the Company’s theme parks while allowing the state to retain its egalitarian ideals. Most critics believed the French state had caved into every demand of the Company. No one ever mentioned profits of the state that it would then invest to support other projects. The first part of the book investigates the encounter between the partners and the reasons why a welfarist state encouraged penetration by a capitalist enterprise, alongside the Company’s reasoning. The second section reveals the continued cooperation between the two entities in the management of the urbanization of Val d’Europe from the opening of the first Park and the start of a new major tourism development, in spite of criticisms and fluctuating attendance in the parks. The third part highlights more recent actions of the partners to create a formidable urban tourism pole that will attract ever more visitors, while still critically examining their effectiveness and sustainability.
Euro Disney Resort
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Author :
language : en
Publisher:
Release Date : 1992
Euro Disney Resort written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Euro Disneyland A Cost Benefit Approach
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Author : Alexandre Aubard
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-22
Euro Disneyland A Cost Benefit Approach written by Alexandre Aubard and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Business & Economics categories.
Research Paper (postgraduate) from the year 2018 in the subject Economics - Finance, grade: A, The George Washington University (Trachtenberg School of Public Policy and Public Administration), course: Cost-Benefit Analysis, language: English, abstract: This paper has for main objective to calculate the costs and benefits of the Euro Disneyland project signed between the Walt Disney Company and the French government in 1987. The Euro Disneyland project was the most ambitious project for any French government under the 5th Republic and coincided with a decade of economic turmoil. As we shall analyze, the French government accorded many benefits to the Walt Disney Company in order to have the park built in France, with the hope that the French version would be as attractive as its Japanese and American counterparts. Although the reports conducted by the French government and the Walt Disney Company are not public, enough has filtered to calculate a basic benefit-cost analysis. Thus, this paper regroups the available data and forecasts made in 1987 by the company and the government, calculates the benefits and costs, and then analyzes the government incentives to pursue this project. In addition, the paper discusses both the importance of the forecasting failure from the Walt Disney Company in the results of the analysis and the important data that we could not include in the analysis but would have to be added if available.
Eurodisney Pocket Guide
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Author : Berlitz Guides
language : en
Publisher: Berlitz Publishing
Release Date : 1992-08
Eurodisney Pocket Guide written by Berlitz Guides and has been published by Berlitz Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08 with Amusement parks categories.
With over 40 million copies sold worldwide, Berlitz Pocket Guides have been long renowned for their ease of use and portability by booksellers and travelers alike. Redesigned and updated, Pocket Guides continue to provide a world of information for travel at any budget -- and still fit into a pocket. Each guide includes: -- New foreign language and cultural tips featured in sidebar columns -- Updated hotel and restaurant information, catering to a variety of budgets and tastes -- New eye-catching, modern covers -- Four-color interior design and graphics -- Color-coded quick-reference sections with lists of most frequently used phrases and expressions -- Convenient fold-out, quick-view front-cover flaps -- Maps and town plans with 3D icons of main sights -- Updated information covering amenities, transport, and emergencies -- Practical advice for leisure and business travel -- Comprehensive recommendations for shopping, sports, festivals, and nightlife