The War Of Marketing
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Sun Tzu S The Art Of War Plus Warrior Marketing
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Author : Gary Gagliardi
language : en
Publisher: Science of Strategy
Release Date : 2006-02
Sun Tzu S The Art Of War Plus Warrior Marketing written by Gary Gagliardi and has been published by Science of Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02 with Business & Economics categories.
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
The War Of Marketing
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Author : Paul Molinari
language : en
Publisher: Independently Published
Release Date : 2023-09-29
The War Of Marketing written by Paul Molinari and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with categories.
Modern Marketing Wisdom From The Classics: Unlock Time-Tested Strategies for Today's Competitive Marketplace Ever wondered how to merge the tried-and-true tactics of yesteryear's masters with today's fast-paced marketing landscape? Enter the "Modern Marketing Wisdom From The Classics" series-a three-book anthology that serves as a conduit between the timeless teachings of Machiavelli, Plato, and Sun Tzu, and the dynamic world of modern marketing. Book 1: "The Prince of Marketing - Machiavellian Principles for Modern Marketers" Harness the cunning strategies of Machiavelli to navigate the labyrinthine corridors of modern-day marketing politics. Learn how to wield power and influence to outmaneuver the competition and earn unwavering loyalty from your target audience. Book 2: "The Plato of Marketing - Plato's Ethical Principles for Modern Marketers" Dive into Plato's ethical frameworks and decipher how morality can elevate your brand above the cacophony of mindless consumerism. Understand how to engage your audience in a meaningful dialogue and foster brand loyalty through ethical decision-making. Book 3: "The War of Marketing - Sun-Tzu's Competitive Principles for Modern Marketers" Employ Sun-Tzu's timeless art of war to chart a battle plan for market domination. Discover how to recognize and exploit weaknesses in competitors' strategies, while fortifying your own fortresses to become invincible in the marketplace. Why This Series is a Must-Read: In a digital age rife with data overload and fleeting attention spans, marketers must adapt, yet the foundational principles remain constant. This series offers a rare opportunity to glean from the wisdom of the ancients, providing today's marketers with tools to craft strategies that are not only effective but also deeply rooted in enduring principles of psychology, ethics, and human behavior. Master your market by mastering the classics. A truly innovative journey through the annals of intellectual history to upgrade your marketing arsenal.
Sun Tzu Strategies For Marketing 12 Essential Principles For Winning The War For Customers
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Author : Gerald A. Michaelson
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-11-10
Sun Tzu Strategies For Marketing 12 Essential Principles For Winning The War For Customers written by Gerald A. Michaelson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-10 with Business & Economics categories.
Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
Marketing Warfare
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-11-22
Marketing Warfare written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-22 with Business & Economics categories.
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
The Art Of War Plus The Art Of Marketing Strategy For Conquering Marketings
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Author : Gary Gagliardi
language : en
Publisher:
Release Date : 2014-03
The Art Of War Plus The Art Of Marketing Strategy For Conquering Marketings written by Gary Gagliardi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
The Marketing Of War In The Age Of Neo Militarism
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Author : Kostas Gouliamos
language : en
Publisher: Routledge
Release Date : 2013-05-13
The Marketing Of War In The Age Of Neo Militarism written by Kostas Gouliamos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with History categories.
The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society’s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.
Winning The Marketing War
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Author : Gerald A. Michaelson
language : en
Publisher:
Release Date : 1987
Winning The Marketing War written by Gerald A. Michaelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Interesting, provocative, and fun to read, "Winning the Marketing War" is filled with ideas readers can apply to their businesses. Here, the best of military strategy is combined with the best of business strategy. Business leaders will enjoy and appreciate this thorough collection of lessons from the great captains of war.
Marketing Warfare 20th Anniversary Edition
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 2006
Marketing Warfare 20th Anniversary Edition written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.
The Art Of War
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Author : Sunzi
language : en
Publisher: Clearbridge Publishing
Release Date : 2002
The Art Of War written by Sunzi and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.
The complete text of The Art of War on the left-hand pages and its line-by-line adaptation, The Art of Marketing, on the facing right-hand pages.
Ending The War Between Sales And Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2006
Ending The War Between Sales And Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.