The World Of Digital Marketing
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Dynamic Digital Marketing
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Author : Dawn McGruer
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-21
Dynamic Digital Marketing written by Dawn McGruer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-21 with Business & Economics categories.
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-06-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
The Best Digital Marketing Campaigns In The World
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-06-03
The Best Digital Marketing Campaigns In The World written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-03 with Business & Economics categories.
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Digital Marketing
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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28
Digital Marketing written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
The World Of Digital Marketing
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Author : Francene Zeschke
language : en
Publisher: Independently Published
Release Date : 2021-08-13
The World Of Digital Marketing written by Francene Zeschke and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with categories.
Today's Internet marketing, or online marketing is rapidly evolving. Gone are the days when advertising was limited to just print, newspaper and television ads. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners. This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today's businesses and organisations. Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, this book explains the main online marketing concepts small businesses and associations need to know to be successful. It will help business owners and club volunteers start, or re-energise, their online marketing activities.
The Best Digital Marketing Campaigns In The World Ii
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-03-03
The Best Digital Marketing Campaigns In The World Ii written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-03 with Business & Economics categories.
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Digital Marketing
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Author : Sharvin M. Mazaheri
language : en
Publisher:
Release Date : 2021-03-26
Digital Marketing written by Sharvin M. Mazaheri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Business & Economics categories.
This book focuses on the relevant topics in the curriculum of Digital Marketing. Discussing different fields within Digital Marketing, this book is ideal for readers who want to understand the definition and fundamentals of Digital Marketing. In the modern world to compete with other businesses acquired strategies need to be flexible to be changed overtime to properly meet the customer’s need. Online appearance of the business is the front line of showcasing what the business and services are. However, online strategies are mostly challenging as they need research, more attention and dedicated time. Benefiting from the current and upcoming crises would make a great opportunity for the leading businesses. Ultimately, Digital marketing is steadily changing.
The World Of Digital Marketing
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Author : Jann Fondren
language : en
Publisher: Independently Published
Release Date : 2021-08-13
The World Of Digital Marketing written by Jann Fondren and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with categories.
Today's Internet marketing, or online marketing is rapidly evolving. Gone are the days when advertising was limited to just print, newspaper and television ads. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners. This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today's businesses and organisations. Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, this book explains the main online marketing concepts small businesses and associations need to know to be successful. It will help business owners and club volunteers start, or re-energise, their online marketing activities.
The World Of Digital Marketing
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Author : Barry Ottis
language : en
Publisher: Independently Published
Release Date : 2021-08-13
The World Of Digital Marketing written by Barry Ottis and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with categories.
Today's Internet marketing, or online marketing is rapidly evolving. Gone are the days when advertising was limited to just print, newspaper and television ads. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners. This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today's businesses and organisations. Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, this book explains the main online marketing concepts small businesses and associations need to know to be successful. It will help business owners and club volunteers start, or re-energise, their online marketing activities.