The World S Greatest Brands
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The World S Greatest Brands
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Author : Nick Kochan
language : en
Publisher: Springer
Release Date : 1996-11-11
The World S Greatest Brands written by Nick Kochan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-11 with Business & Economics categories.
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
The World S Greatest Brands
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Author : Nicholas Kochan
language : en
Publisher: NYU Press
Release Date : 1997-03-01
The World S Greatest Brands written by Nicholas Kochan and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03-01 with Business & Economics categories.
We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.
World S Greatest Brands
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Author : Interbrand
language : en
Publisher:
Release Date : 1992-02-17
World S Greatest Brands written by Interbrand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-02-17 with Business & Economics categories.
The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries.
The World S Greatest Brands
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Author : Nicholas Kochan
language : en
Publisher:
Release Date : 1996
The World S Greatest Brands written by Nicholas Kochan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
Looking at the stories behind the successful brands, this work examines their individual recipes for success. The work considers how successful branding can be achieved, and presents a league table of the world's greatest brands.
Brand Royalty
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Author : Matt Haig
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Brand Royalty written by Matt Haig and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
How Coca Cola Took Over The World
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Author : Giles Lury
language : en
Publisher: Lid Publishing
Release Date : 2017
How Coca Cola Took Over The World written by Giles Lury and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Brand name products categories.
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
Luxury Retail Management
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Author : Michel Chevalier
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-13
Luxury Retail Management written by Michel Chevalier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Business & Economics categories.
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Brand Fans
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Author : Aaron C.T. Smith
language : en
Publisher: Springer
Release Date : 2017-01-20
Brand Fans written by Aaron C.T. Smith and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
The Ultimate Book Of Business Brands
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Author : Des Dearlove
language : en
Publisher: Capstone
Release Date : 1999-03-15
The Ultimate Book Of Business Brands written by Des Dearlove and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-15 with Business & Economics categories.
The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guiness and Hoover. In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The Ultimate Book of Business Brands could inspire you to create the next Benetton, Ben and Jerry's or even The Grateful Dead.
Ultimate Book Of Business Brands
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Author : Stuart Crainer
language : en
Publisher: Capstone
Release Date : 2002-12-30
Ultimate Book Of Business Brands written by Stuart Crainer and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-30 with Business & Economics categories.
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.