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Theory And Practice Of Advertising

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Theory And Practice Of Advertising

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Author : S. Roland Hall
language : en
Publisher:
Release Date : 1926

Theory And Practice Of Advertising written by S. Roland Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1926 with Advertising categories.

Advertising Theory And Practice

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Author : Charles Harold Sandage
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1979

Advertising Theory And Practice written by Charles Harold Sandage and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.

The Theory And Practice Of Advertising

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Author : Walter Dill Scott
language : en
Publisher:
Release Date : 1903

The Theory And Practice Of Advertising written by Walter Dill Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1903 with Advertising categories.

Theory And Practice Of Advertising

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Author : Samuel Roland Hall
language : en
Publisher:
Release Date : 2012-03-01

Theory And Practice Of Advertising written by Samuel Roland Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with categories.

A Textbook Covering The Development And Fundamental Principles Of Advertising And Methods Of Representative Advertisers.

Advertising Theory

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Author : Shelly Rodgers
language : en
Publisher: Routledge
Release Date : 2019-04-15

Advertising Theory written by Shelly Rodgers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Business & Economics categories.

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.

Creative Advertising

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Author : Sandra E. Moriarty
language : en
Publisher: Prentice Hall
Release Date : 1991

Creative Advertising written by Sandra E. Moriarty and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.

A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.