Theory Development And Strategy In Transmedia Storytelling
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Theory Development And Strategy In Transmedia Storytelling
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Author : Renira Rampazzo Gambarato
language : en
Publisher: Routledge
Release Date : 2020-05-17
Theory Development And Strategy In Transmedia Storytelling written by Renira Rampazzo Gambarato and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-17 with Computers categories.
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
Handbook Of Research On Transmedia Storytelling And Narrative Strategies
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Author : Yılmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2018-07-06
Handbook Of Research On Transmedia Storytelling And Narrative Strategies written by Yılmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Social Science categories.
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Transmedia Storytelling
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Author : Max Giovagnoli
language : en
Publisher: Lulu.com
Release Date : 2011
Transmedia Storytelling written by Max Giovagnoli and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Interactive Narratives And Transmedia Storytelling
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Author : Kelly McErlean
language : en
Publisher: Taylor & Francis
Release Date : 2018-03-05
Interactive Narratives And Transmedia Storytelling written by Kelly McErlean and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Art categories.
Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.
The Routledge Companion To Transmedia Studies
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Author : Matthew Freeman
language : en
Publisher: Routledge
Release Date : 2020-06-30
The Routledge Companion To Transmedia Studies written by Matthew Freeman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Convergence (Telecommunication) categories.
This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality.
The Revolution In Transmedia Storytelling Through Place
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Author : Donna Hancox
language : en
Publisher: Routledge
Release Date : 2021-02-17
The Revolution In Transmedia Storytelling Through Place written by Donna Hancox and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with Performing Arts categories.
This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented. Transmedia storytelling has become one of the most influential and profitable innovations in the field of media and entertainment. It has changed the ways audiences interact with films, television and web series, advertising, gaming and book publishing. It has also shifted the practices around creation and dissemination of such content. This book asserts that the futures of transmedia storytelling for social impact or change are deeply tied to understandings of place grounded in human geography. Through a series of case studies of projects which challenge the status quo of transmedia, this book explores the elements of transmedia that can be used to amplify under-represented voices and make stories that signal a more inclusive and sustainable future. This book offers a valuable contribution to the literature in the areas of transmedia storytelling, narratology, digital fiction, electronic literature, locative storytelling, performative writing, digital culture studies and human geography.
Exploring Transmedia Journalism In The Digital Age
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Author : Renira Rampazzo Gambarato
language : en
Publisher: Information Science Reference
Release Date : 2017-11-13
Exploring Transmedia Journalism In The Digital Age written by Renira Rampazzo Gambarato and has been published by Information Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-13 with Digital media categories.
"This book explores how to tell pervasive news stories across multiple platforms and formats, using current digital technologies, expanding the content and engaging audiences. It presents analytical views on transmedia journalism case studies and the applications and implications of technological advancements, such as virtual reality, social media networks and big data in the journalism realm"--
De Gruyter Handbook Of Media Technology And Innovation
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Author : Richard A. Gershon
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2025-01-27
De Gruyter Handbook Of Media Technology And Innovation written by Richard A. Gershon and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-27 with Business & Economics categories.
The De Gruyter Handbook of Media Technology and Innovation brings together scholars from around the world to provide key insights on emerging technology trends and issues related to the fields of media management, information technology, product design planning and digital lifestyle. This handbook is about the power of good ideas. It’s about those business enterprises, government planners, educators and entrepreneurs that have harnessed the power of good ideas to become real difference makers in the world we live in. Keeping pace with fast paced technology change requires ongoing assessment and reassessment of the media management and technology fields to address important questions and emerging issues. A major premise of this book is that given the complex and ever-changing state of media technology – we have a responsibility and obligation to engage in a broader interdisciplinary dialogue whose purpose is to understand the current and future state of media technology and innovation as well as to appreciate the social impact that such technologies have on business, education and the general public. Forecasting the future, as any weatherperson or stock broker can tell you, is a risky business. But in this book we use the phrase "the creative next step" as a way to talk about the future and what we can expect in terms of the opportunities and challenges going forward.
Transmedia Selves
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Author : James Dalby
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-20
Transmedia Selves written by James Dalby and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-20 with Language Arts & Disciplines categories.
This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media. Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self’, exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity culture, fandom, play, politics, and ultimately broader self-conception and projection to inform the creation of transmedia identities in the twenty-first century. Specifically, the book repositions transmediality as key to understanding the formation of identity in a post-digital media culture and transmedia age, where our lives are interlaced, intermingled, and narrativised across a range of media platforms and interfaces. This book is ideal for scholars and students interested in transmedia storytelling, cultural studies, media studies, sociology, philosophy, and politics.
Handbook Of Research On Contemporary Storytelling Methods Across New Media And Disciplines
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Author : Mih?e?, Lorena Clara
language : en
Publisher: IGI Global
Release Date : 2021-01-15
Handbook Of Research On Contemporary Storytelling Methods Across New Media And Disciplines written by Mih?e?, Lorena Clara and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Language Arts & Disciplines categories.
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.