Theory Of Media Literacy
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Theory Of Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE Publications
Release Date : 2004-04-29
Theory Of Media Literacy written by W. James Potter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-29 with Language Arts & Disciplines categories.
Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.
The Handbook Of Media Education Research
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Author : Divina Frau-Meigs
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-23
The Handbook Of Media Education Research written by Divina Frau-Meigs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-23 with Social Science categories.
Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study. Shifts in the field—along with radical transformations in media technologies, aesthetic forms, ownership models, and audience participation practices—have driven the application of new concepts and theories across a range of both school and non-school settings. The Handbook on Media Education Research is a unique exploration of the complex set of practices, theories, and tools of media research. Featuring contributions from a diverse range of internationally recognized experts and practitioners, this timely volume discusses recent developments in the field in the context of related scholarship, public policy, formal and non-formal teaching and learning, and DIY and community practice. Offering a truly global perspective, the Handbook focuses on empirical work from Media and Information Literacy (MIL) practitioners from around the world. The book’s five parts explore global youth cultures and the media, trans-media learning, media literacy and scientific controversies, varying national approaches to media research, media education policies, and much more. A ground breaking resource on the concepts and theories of media research, this important book: Provides a diversity of views and experiences relevant to media literacy education research Features contributions from experts from a wide-range of countries including South Africa, Finland, India, Italy, Brazil, and many more Examines the history and future of media education in various international contexts Discusses the development and current state of media literacy education institutions and policies Addresses important contemporary issues such as social media use; datafication; digital privacy, rights, and divides; and global cultural practices. The Handbook of Media Education Research is an invaluable guide for researchers in the field, undergraduate and graduate students in media studies, policy makers, and MIL practitioners.
Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE
Release Date : 2008
Media Literacy written by W. James Potter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages - which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.
Introduction To Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE Publications
Release Date : 2015-07-23
Introduction To Media Literacy written by W. James Potter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-23 with Language Arts & Disciplines categories.
Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.
Technology Media Literacy And The Human Subject
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Author : Richard S. Lewis
language : en
Publisher:
Release Date : 2021
Technology Media Literacy And The Human Subject written by Richard S. Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Media literacy categories.
What does it mean to be media literate in today's world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technol.
Digital And Media Literacy
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Author : Renee Hobbs
language : en
Publisher: Corwin Press
Release Date : 2011-07-12
Digital And Media Literacy written by Renee Hobbs and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-12 with Education categories.
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.
Literacy For The 21st Century
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Author : Elizabeth Thoman
language : en
Publisher:
Release Date : 2003
Literacy For The 21st Century written by Elizabeth Thoman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Media literacy categories.
Media Literacy Around The World
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Author : Robert Kubey
language : en
Publisher: Routledge
Release Date : 2018-10-24
Media Literacy Around The World written by Robert Kubey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-24 with Social Science categories.
At the dawn of the twenty-first century, education about and through the media has become a worldwide phenomenon, and is playing an increasingly important role in educational reform. The theory and practice of media education have profited greatly from recent and intensive development and application of new information and telecommunications technologies. Consequently, the importance of media and information literacy is taking on an even greater urgency. With this in mind, the contributors to this volume survey what has taken place over the last decade in different parts of the world, examine the current state of theoretical, conceptual, and research development, and consider where media education is going and where it ought to go. With two-thirds of its 22 contributions coming from outside the United States, Media Literacy around the World is a genuine international effort, with many leading media and information educators in the world taking part. The work converts the notion of globalism from a slogan into a working hypothesis. The concerns in this volume are with literacy not just in computer technology, but as a broad concern of the educational process.
Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2001-02-23
Media Literacy written by W. James Potter and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-23 with Language Arts & Disciplines categories.
This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.
The Importance Of Media Literacy
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Author : Chrysalis Wright
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2024-01-19
The Importance Of Media Literacy written by Chrysalis Wright and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-19 with Psychology categories.
This book addresses both the potential negative effects and the positive effects of various forms of media, leading to the need for media literacy across all demographics. Written for psychologists, educators, researchers, and parents, this book discusses the impact of video games, popular music, television, social media and screen addiction, fake news and misinformation, representation in media, as well as the role of big tech in the lives of consumers. The text emphasises the need for a healthy media diet and focuses on the need for media literacy in all societal groups, providing empirically based approaches to teaching media literacy as well as sample media literacy lesson plans.