There S No Business That S Not Show Business
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There S No Business That S Not Show Business
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Author : David L. Rogers
language : en
Publisher: FT Press
Release Date : 2003-06-24
There S No Business That S Not Show Business written by David L. Rogers and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-24 with Business & Economics categories.
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
There S No Business That S Not Show Business
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Author : Bernd Schmitt
language : en
Publisher: FT Press
Release Date : 2004
There S No Business That S Not Show Business written by Bernd Schmitt and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.
Hit Songs 1900 1955
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Author : Don Tyler
language : en
Publisher: McFarland
Release Date : 2007-04-02
Hit Songs 1900 1955 written by Don Tyler and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-02 with Music categories.
This is a chronology of the most famous songs from the years before rock 'n' roll. The top hits for each year are described, including vital information such as song origin, artist(s), and chart information. For many songs, the author includes any web or library holdings of sheet music covers, musical scores, and free audio files. An extensive collection of biographical sketches follows, providing performing credits, relevant professional awards, and brief biographies for hundreds of the era's most popular performers, lyricists, and composers. Includes an alphabetical song index and bibliography.
Brass Diva
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Author : Caryl Flinn
language : en
Publisher: Univ of California Press
Release Date : 2009-02-25
Brass Diva written by Caryl Flinn and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-25 with Performing Arts categories.
A comprehensive biography of the life and career of American star of stage and film musicals, Ethel Merman, that chronicles her childhood, family, early film appearances, and success in the entertainment industry.
Jacky Ha Ha Gets The Last Laugh
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Author : James Patterson
language : en
Publisher: Random House
Release Date : 2023-03-16
Jacky Ha Ha Gets The Last Laugh written by James Patterson and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-16 with Juvenile Fiction categories.
The third instalment in the hilarious Jacky Ha-Ha series! Jacky Hart finally knows the thrill of having people laugh with her (not at her). She tries to put her comedy and theatre skills to use in her summer job-but the boardwalk crowds aren't exactly adoring. So Jacky jumps at the opportunity of a lifetime: an all-expense paid trip to theatre camp! When Jacky gets to Camp Footlights, she realises she's way out of her depth. The highly trained campers all seem to know everything about performing, and exactly how to command the spotlight. All Jacky wants is to prove she fits in, but the more she tries, the more she stands out-and not in a good way. With help from her new friends, can Jacky Ha-Ha earn her place in the spotlight... or will she flop?
Approaches To The American Musical
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Author : Robert Lawson-Peebles
language : en
Publisher: University of Exeter Press
Release Date : 1996
Approaches To The American Musical written by Robert Lawson-Peebles and has been published by University of Exeter Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Dramatic music categories.
This new analysis of American film and stage musicals puts forward the argument that productions such as Kiss Me Kate were popular because they dealt with important issues such as ethnicity, rather than because of their value as escapism.
Mastering Guerrilla Marketing
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Author : Jay Conrad Levinson
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 1999
Mastering Guerrilla Marketing written by Jay Conrad Levinson and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
The American Musical And The Performance Of Personal Identity
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Author : Raymond Knapp
language : en
Publisher: Princeton University Press
Release Date : 2010-06-21
The American Musical And The Performance Of Personal Identity written by Raymond Knapp and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-21 with Music categories.
The American musical has long provided an important vehicle through which writers, performers, and audiences reimagine who they are and how they might best interact with the world around them. Musicals are especially good at this because they provide not only an opportunity for us to enact dramatic versions of alternative identities, but also the material for performing such alternatives in the real world, through songs and the characters and attitudes those songs project. This book addresses a variety of specific themes in musicals that serve this general function: fairy tale and fantasy, idealism and inspiration, gender and sexuality, and relationships, among others. It also considers three overlapping genres that are central, in quite different ways, to the projection of personal identity: operetta, movie musicals, and operatic musicals. Among the musicals discussed are Camelot, Candide; Chicago; Company; Evita; Gypsy; Into the Woods; Kiss Me, Kate; A Little Night Music; Man of La Mancha; Meet Me in St. Louis; The Merry Widow; Moulin Rouge; My Fair Lady; Passion; The Rocky Horror Picture Show; Singin' in the Rain; Stormy Weather; Sweeney Todd; and The Wizard of Oz. Complementing the author's earlier work, The American Musical and the Formation of National Identity, this book completes a two-volume thematic history of the genre, designed for general audiences and specialists alike.
The Stanolis
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Author : Dr. Vincent M. M. Galici Sr.
language : en
Publisher: iUniverse
Release Date : 2017-01-11
The Stanolis written by Dr. Vincent M. M. Galici Sr. and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-11 with Fiction categories.
Many families are comprised of the good and the bad, the cherished and the reprehensible, some change, others never intend to. This is the generational saga of the ups and downs of one such Mafia family, the Stanolis. The Stanolis, the third of four novellas in the series, follows the saga of the Stanoli family who originated from Mezzogiorno and Sicily and moved to America in the first decade of the twentieth-century. Involved in organized crime, they are steeled in learning from the past, and they often find better tomorrows. Filled with tales of crime and murder, as well as love, this story begins in 1932. The Stanolis, by author Dr. Vincent M.M. Galici Sr., deals with the main characters in greater depth in a complex storyline. Incidents and characters, both familiar and new, are reintroduced and advanced. The suspense rages on, and the scenic, historic, psychological, spiritual, and social crescendo continues to build.
Shakespeare The Movie Ii
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Author : Richard Burt
language : en
Publisher: Routledge
Release Date : 2004-02-24
Shakespeare The Movie Ii written by Richard Burt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-24 with Literary Criticism categories.
Following on from the phenomenally successful Shakespeare, The Movie, this volume brings together an invaluable new collection of essays on cinematic Shakespeares in the 1990s and beyond. Shakespeare, The Movie II: *focuses for the first time on the impact of postcolonialism, globalization and digital film on recent adaptations of Shakespeare; *takes in not only American and British films but also adaptations of Shakespeare in Europe and in the Asian diapora; *explores a wide range of film, television, video and DVD adaptations from Almereyda's Hamlet to animated tales, via Baz Luhrmann, Kenneth Branagh, and 1990s' Macbeths, to name but a few; *offers fresh insight into the issues surrounding Shakespeare on film, such as the interplay between originals and adaptations, the appropriations of popular culture, the question of spectatorship, and the impact of popularization on the canonical status of "the Bard." Combining three key essays from the earlier collection with exciting new work from leading contributors, Shakespeare, The Movie II offers sixteen fascinating essays. It is quite simply a must-read for any student of Shakespeare, film, media or cultural studies.