Think Imc
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Think Imc
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Author : Estaswara
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2008-09-19
Think Imc written by Estaswara and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-19 with Business & Economics categories.
Pesatnya perkembangan teknologi informasi tidak sekadar mengubah cara berkomunikasi manusia. Lebih dari itu, perkembangan ini berdampak luas di bidang bisnis, pemasaran, dan perusahaan (dalam hal bagaimana ia berhubungan dengan pelanggannya). IMC (Integrated Marketing Communications) lahir untuk menyikapi perubahan tersebut. Faktanya, sebagai konsep yang baru dan sedang berkembang, IMC masih dipahami secara berbeda sampai hari ini. Buku ini mencoba untuk mengeksplorasi sejarah pembangunan konsep IMC dari awak kelahirannya pada tahun 1980-an dan perkembangan sampai hari ini, pro kontra yang sering terjadi seputar IMC hingga bagaimana proses implementasinya di Indonesia yang bertujuan untuk mensintesiskan berbagai perbedaan pemikiran tentang IMC yang difokuskan pada perkembangan modern konsep IMC di dunia internasional.Buku ini menyajikan suatu petualangan intelektual dari satu pemikir IMC ke pemikir IMC lainnya secara lugas untuk memahami keseluruhan peta IMC dan memberikan sudut pandang baru dalam memahami IMC yang belum pernah ditulis dalam buku IMC lainnya. Bagi para praktisi, buku ini menjelaskan secara mendalam dan menyeluruh bagaimana IMC harus diimplementasikan dalam perusahaan untuk meningkatkan loyalitas merek dan laba perusahaan dan menyediakan prinsip-prinsip utama sebagai panduan dasar bagi implementasi IMC dalam praktik bisnis dewasa ini dan tantangan pemasaran dan komunikasi pemasaran di masa mendatang sehingga perusahaan mampu merespons secara tepat dan cepat persaingan pasar dan pergeseran perilaku konsumen.
Medicare Health Maintenance Organizations
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Author : United States. Congress. House. Committee on Government Operations. Human Resources and Intergovernmental Relations Subcommittee
language : en
Publisher:
Release Date : 1988
Medicare Health Maintenance Organizations written by United States. Congress. House. Committee on Government Operations. Human Resources and Intergovernmental Relations Subcommittee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Health maintenance organizations categories.
U S Policy And World Food Needs
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Author : United States. Congress. House. Foreign Affairs Committee
language : en
Publisher:
Release Date : 1974
U S Policy And World Food Needs written by United States. Congress. House. Foreign Affairs Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Agricultural assistance, American categories.
U S Policy And World Food Needs
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Author : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Organizations and Movements
language : en
Publisher:
Release Date : 1974
U S Policy And World Food Needs written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Organizations and Movements and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Agricultural assistance, American categories.
Integrated Marketing Communication
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Author : Jeanne M. Persuit
language : en
Publisher: Lexington Books
Release Date : 2016-09-22
Integrated Marketing Communication written by Jeanne M. Persuit and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Language Arts & Disciplines categories.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Defense Logistics Reengineering Initiatives
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Author : United States. Congress. House. Committee on Armed Services. Subcommittee on Military Readiness
language : en
Publisher:
Release Date : 2001
Defense Logistics Reengineering Initiatives written by United States. Congress. House. Committee on Armed Services. Subcommittee on Military Readiness and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with History categories.
Advanced Transdisciplinary Engineering And Technology
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Author : Azman Ismail
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Advanced Transdisciplinary Engineering And Technology written by Azman Ismail and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Technology & Engineering categories.
This book reports research findings and outcome from various discipline of engineering and technology, focusing on industrial technology operation and sustainable development. The content is the results of research done at the Research and Innovation Section of the Universiti Kuala Lumpur – MITEC as well as several experts from other institutions in Malaysia. The content describes the latest knowledge and development aligned with current trends of industrial technology operation in Malaysia.
Terrorist Threats To The United States
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Author : United States. Congress. House. Committee on Armed Services. Special Oversight Panel on Terrorism
language : en
Publisher: Agriculture Department
Release Date : 2000
Terrorist Threats To The United States written by United States. Congress. House. Committee on Armed Services. Special Oversight Panel on Terrorism and has been published by Agriculture Department this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Political Science categories.
Cases In Advertising And Marketing Management
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Author : Edd Applegate
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
Cases In Advertising And Marketing Management written by Edd Applegate and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Cumulative List Of Organizations Described In Section 170 C Of The Internal Revenue Code Of 1986
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Author :
language : en
Publisher:
Release Date : 1987
Cumulative List Of Organizations Described In Section 170 C Of The Internal Revenue Code Of 1986 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Charitable uses, trusts, and foundations categories.