Thinking Beyond The Obvious
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Thinking Beyond The Obvious
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Author : Robert Mano
language : en
Publisher: Morgan James Publishing
Release Date : 2011-05-03
Thinking Beyond The Obvious written by Robert Mano and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-03 with Business & Economics categories.
Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, “Thinking Beyond the Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. You will have an epiphany. Simply said, you will have that, “Wow! Why didn’t I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely. Thinking Beyond the Obvious will: Differentiate your business from every other business in the marketplace, Position your business for success, Transform your attitude from one of blank to one of “Wow, I can do this," Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace. If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
Beyond The Obvious
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Author : Phil McKinney
language : en
Publisher: Hachette UK
Release Date : 2012-02-07
Beyond The Obvious written by Phil McKinney and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-07 with Business & Economics categories.
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Look Beyond The Obvious
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Author : Edward F. Schultz
language : en
Publisher: Archway Publishing
Release Date : 2016-05-04
Look Beyond The Obvious written by Edward F. Schultz and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-04 with Business & Economics categories.
If two people always agree, one of them is unnecessary, Henry Ford once said. He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively, this can lead to innovations that dramatically boost sales. Edward F. Schultz, a leading consultant to businesses both big and small, explains why conventional or group thinking results in conventional results--something no business owner wants. The key to lasting success is engaging in differential thinking, which will allow you to. retain top-quality employees; help customers achieve their goals; provide employees with the support they need to succeed; reduce inefficiencies and ineffectiveness; and achieve small, incremental goals on the way to your ultimate target. Each chapter includes separate insights designed to address a different element of leadership, weaving together theory and practical application. Filled with real-life scenarios on coaching employees and managers, this guidebook for owners, leaders and entrepreneurs will get you the bottom-line results you crave. But youll only get them when you Look Beyond the Obvious.
Think Like A Ux Researcher
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Author : David Travis
language : en
Publisher: CRC Press
Release Date : 2023-07-26
Think Like A Ux Researcher written by David Travis and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-26 with Computers categories.
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Non Obvious
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Author : Rohit Bhargava
language : en
Publisher: IdeaPress Publishing
Release Date : 2015
Non Obvious written by Rohit Bhargava and has been published by IdeaPress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business forecasting categories.
What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.
Think Like A Freak
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Author : Steven D. Levitt
language : en
Publisher: Penguin UK
Release Date : 2014-05-13
Think Like A Freak written by Steven D. Levitt and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Business & Economics categories.
From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems. Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud. Levitt and Dubner see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing - and so much fun to read.
100 Success Lessons From Elon Musk
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Author : N. Chokkan
language : en
Publisher: Prabhat Prakashan
Release Date : 2023-05-10
100 Success Lessons From Elon Musk written by N. Chokkan and has been published by Prabhat Prakashan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-10 with Biography & Autobiography categories.
Elon Musk is a well-known entrepreneur and business magnate. Born on June 28, 1971, in Pretoria, South Africa, to Maye Musk and Errol Musk, Elon Musk is always in the news, be it for a positive news or a controversy. Being a visionary, he confidently tracks down answers for the problems instead of bemoaning about them. Musk has consistently surpassed people’s expectations in spite of all obstacles. He has been able to rise above mediocrity and achieve greater success in every aspect of his business thanks to his capacity to solve problems of varying degrees of complexity. Overall, he fits the cliched definition of “Love him, hate him, but you cannot ignore him”. He had entered and transformed three different industries and it looks like he is not done yet. Who is Elon Musk? What makes him tick? How he approaches problems and what is his style of working? What can we learn from his successes and failures? All these questions will be answered in this book. This book includes Elon’s and his close associates’ own words and experiences to describe 100 success lessons that are derived from Elon’s life. The readers can easily infuse these lessons into their daily life.
Moving Beyond The Obvious
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Author : Robert T. Jiménez
language : en
Publisher:
Release Date : 2005
Moving Beyond The Obvious written by Robert T. Jiménez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with English language categories.
Advanced Imagineering
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Author : Diane Nijs
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Advanced Imagineering written by Diane Nijs and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
Brilliant Checklists For Entreprenuers
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Author : Robert Ashton
language : en
Publisher: Pearson UK
Release Date : 2012-07-09
Brilliant Checklists For Entreprenuers written by Robert Ashton and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-09 with Business & Economics categories.
The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business. The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.