Thinking Small
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Thinking Small
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Author : Daniel Immerwahr
language : en
Publisher: Harvard University Press
Release Date : 2015
Thinking Small written by Daniel Immerwahr and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Winner of the Merle Curti Award in Intellectual History, Organization of American Historians Co-Winner of the Society for U.S. Intellectual History Book Award Thinking Small tells the story of how the United States sought to rescue the world from poverty through small-scale, community-based approaches. And it also sounds a warning: such strategies, now again in vogue, have been tried before, with often disastrous consequences. “Unfortunately, far from eliminating deprivation and attacking the social status quo, bottom-up community development projects often reinforced them...This is a history with real stakes. If that prior campaign’s record is as checkered as Thinking Small argues, then its intellectual descendants must do some serious rethinking... How might those in twenty-first-century development and anti-poverty work forge a better path? They can start by reading Thinking Small.” —Merlin Chowkwanyun, Boston Review “As the historian Daniel Immerwahr demonstrates brilliantly in Thinking Small, the history of development has seen constant experimentation with community-based and participatory approaches to economic and social improvement...Immerwahr’s account of these failures should give pause to those who insist that going small is always better than going big.” —Jamie Martin, The Nation
Think Small
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Author : Owain Service
language : en
Publisher: Michael O'Mara Books
Release Date : 2017-04-06
Think Small written by Owain Service and has been published by Michael O'Mara Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-06 with Self-Help categories.
'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.
Thinking Small
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Author : Andrea Hiott
language : en
Publisher: Ballantine Books
Release Date : 2012-01-17
Thinking Small written by Andrea Hiott and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with History categories.
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
What Works In Development
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Author : Jessica Cohen
language : en
Publisher: Rowman & Littlefield
Release Date : 2010-02-01
What Works In Development written by Jessica Cohen and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with Social Science categories.
What Works in Development? brings together leading experts to address one of the most basic yet vexing issues in development: what do we really know about what works— and what doesn't—in fighting global poverty? The contributors, including many of the world's most respected economic development analysts, focus on the ongoing debate over which paths to development truly maximize results. Should we emphasize a big-picture approach—focusing on the role of institutions, macroeconomic policies, growth strategies, and other country-level factors? Or is a more grassroots approach the way to go, with the focus on particular microeconomic interventions such as conditional cash transfers, bed nets, and other microlevel improvements in service delivery on the ground? The book attempts to find a consensus on which approach is likely to be more effective. Contributors include Nana Ashraf (Harvard Business School), Abhijit Banerjee (MIT), Nancy Birdsall (Center for Global Development), Anne Case (Princeton University), Jessica Cohen (Brookings),William Easterly (NYU and Brookings),Alaka Halla (Innovations for Poverty Action), Ricardo Hausman (Harvard University), Simon Johnson (MIT), Peter Klenow (Stanford University), Michael Kremer (Harvard), Ross Levine (Brown University), Sendhil Mullainathan (Harvard), Ben Olken (MIT), Lant Pritchett (Harvard), Martin Ravallion (World Bank), Dani Rodrik (Harvard), Paul Romer (Stanford University), and DavidWeil (Brown).
Big Thinking On A Small Island
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Author : Kheng Soon Tay
language : en
Publisher:
Release Date : 2020
Big Thinking On A Small Island written by Kheng Soon Tay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Architecture categories.
Time To Think Small
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Author : Todd Myers
language : en
Publisher: Charlesbridge Publishing
Release Date : 2022-11-01
Time To Think Small written by Todd Myers and has been published by Charlesbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Technology & Engineering categories.
This call to climate action examines ways we can leverage the growing power of smartphones and other technologies to become effective environmental stewards to protect threatened species, reduce the risk from climate change, and stop ocean plastic. Personal technologies are creating what the Environmental Defense Fund calls “a transformational shift” in how we address environmental problems. Time to Think Small explores how these brand-new approaches are already playing a huge role in winning some of the most difficult and important environmental struggles of our day–from fighting climate change, to ensuring drinkable water for everyone, to saving endangered animals, to keeping plastic out of the ocean. Learn how these technologies magnify and multiply the power everyone has as individuals to save our environment and how this tremendous power is not only growing, but also has the huge benefit of being independent of sudden shifts in political leadership. Drawing on two decades of environmental policy and a career working with endangered species mixed with his previous career in tech, Myers looks at the different ways we can be empowered to find environmental solutions. "Time to Think Small reminds me of the first words spoken on the moon, about small steps and giant leaps. Todd Myers does, in fact, describe the giant strides from accumulated small steps that will help solve THE biggest long-term problem facing humanity today. If Big Government won’t act, WE CAN, in our own small ways!" --Donald Kroodsma, Author of Birdsong for the Curious Naturalist "The future of environmental stewardship depends on technology and innovation. Todd Myers is a national leader on environmental policy and technology and understands how to create solutions that sidestep political gridlock." --John Connors, former Microsoft CFO "A much-needed analysis of how we can solve complex global environmental problems by applying human ingenuity. . . and why every step matters along the way." --Benji Backer, President, American Conservation Coalition "Addressing climate change can be such a polarizing issue. Myers's book has found a way to cut right through that with practical, applicable actions that everyone can take to make a difference." --Kevin Wilhelm, CEO, Sustainable Business Consulting "While the positions taken by Todd Myers may be disconcerting to an old-school environmentalist such as myself, his voice is one we need to hear in the conversation about climate change. Myers makes a compelling argument that thinking small stimulates creativity, and that nimble, creative approaches can play a crucial role in achieving sustainability." -- John S. Farnsworth, PhD, Author of Nature Beyond Solitude: Notes from the Field
Think Small Grow Big
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Author : Ab Kuijer
language : en
Publisher: Cosimo, Inc.
Release Date : 2011-05-01
Think Small Grow Big written by Ab Kuijer and has been published by Cosimo, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Computers categories.
The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: how to focus on customer service by using dialogue marketing and social networking to develop businesses. how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com
How To Hide An Empire
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Author : Daniel Immerwahr
language : en
Publisher: Random House
Release Date : 2019-02-28
How To Hide An Empire written by Daniel Immerwahr and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with History categories.
'Wry, readable and often astonishing... A provocative and absorbing history of the United States' New York Times The United States denies having dreams of empire. We know America has spread its money, language and culture across the world, but we still think of it as a contained territory, framed by Canada above, Mexico below, and oceans either side. Nothing could be further from the truth. This is the story of the United States outside the United States – from nineteenth-century conquests like Alaska and Puerto Rico to the catalogue of islands, archipelagos and military bases dotted around the globe. Full of surprises and previously forgotten episodes, this fascinating book casts America’s history, and its present, in a revealing new light.
Think Big Start Small
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Author : Gayle Gregory
language : en
Publisher: Solution Tree Press
Release Date : 2011-09-21
Think Big Start Small written by Gayle Gregory and has been published by Solution Tree Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-21 with Education categories.
You no longer have to be a neuroscientist to understand how your students absorb knowledge. This easy-to-comprehend guide pares down the vast field of neuroscience and covers the brain basics that affect your classroom the most—attention, memory, emotions, and stress. With a variety of simple brain-compatible strategies, you’ll see a measurable difference in your differentiated classrooms.
Dream Big Think Small
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Author : Jeff Manion
language : en
Publisher: Zondervan
Release Date : 2017-01-31
Dream Big Think Small written by Jeff Manion and has been published by Zondervan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Religion categories.
How do you build a life of significance? As pastor and writer Jeff Manion shares in Dream Big, Think Small, truly great lives are built on the foundation of a holy redundancy--a persistence and determination to move faithfully in the right direction. Dream Big, Think Small will provide: The plan for extraordinary living for ordinary life. Big dreams are achievable through steady progress over time. The motivation you need to stick with it for the long haul. The tools necessary for passionate longevity. You can faithfully lead, serve and love others over a lifetime without sacrificing your passion. So many believers want their lives to count, but they are impatient with the slow pace at which goodness grows. Many of us struggle to embrace the faithfulness required to show up day after day after day. In Dream Big, Think Small Manion helps to reveal the joy in the small, seemingly inconsequential actions you take every day. Ultimately, you will learn how small persistent steps lead to tremendous and lasting results. Filled with Manion's trademark inspiring stories and insightful biblical teaching, Dream Big, Think Small challenges you to explore the spiritual prescription of steady faithfulness. Following the principles of perseverance, intentionality, and discipline outlined in this book, you will see lasting and astonishing results in your spiritual health, within your marriage and family, in the quality of your work, and in a more authentic ability to honor God with your life.