Tobacco Control And Marketing
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Tobacco Control And Marketing
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment
language : en
Publisher:
Release Date : 1990
Tobacco Control And Marketing written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
The Role Of The Media In Promoting And Reducing Tobacco Use
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Author : Ronald M. Davis
language : en
Publisher:
Release Date : 2008
The Role Of The Media In Promoting And Reducing Tobacco Use written by Ronald M. Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
The Role Of The Media In Promoting And Reducing Tobacco Use
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Author : National Cancer Institute
language : en
Publisher: Createspace Independent Pub
Release Date : 2012-06-23
The Role Of The Media In Promoting And Reducing Tobacco Use written by National Cancer Institute and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Medical categories.
The National Institutes of Health Publication 07-6242, The Role of the Media in Promoting and Reducing Tobacco Use, NCI Tobacco Control Monograph 19, (the 19th of the Tobacco Control Monograph series of the National Cancer Institute (NCI) provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to encourage and discourage tobacco use. The work presented is the most current and comprehensive distillation of the scientific literature on media communications in tobacco promotion and tobacco control. The six main parts of this monograph deal with aspects of media communications relevant to tobacco promotion and tobacco control. Part 1, an overview, frames the rationale for the monograph's organization and presents the key issues and conclusions of the research as a whole and of the individual chapters. This section describes media research theories that guided this assessment of the relationship between media and tobacco use, which can be viewed as a multilevel issue ranging from consumer-level advertising and promotion to stakeholder-level marketing aimed toward retailers, policymakers, and others. Part 2 further explores tobacco marketing—the range of media interventions used by the tobacco industry to promote its products, such as brand advertising and promotion, as well as corporate sponsorship and advertising. This section also evaluates the evidence for the influence of tobacco marketing on smoking behavior and discusses regulatory and constitutional issues related to marketing restrictions. Part 3 explores how both the tobacco control community and the tobacco industry have used news and entertainment media to advocate their positions and how such coverage relates to tobacco use and tobacco policy change. The section also appraises evidence of the influence of tobacco use in movies on youth smoking initiation. Part 4 focuses on tobacco control media interventions and the strategies, themes, and communication designs intended to prevent tobacco use or encourage cessation, including opportunities for new media interventions. This section also synthesizes evidence on the effectiveness of mass media campaigns in reducing smoking. Part 5 discusses tobacco industry efforts to diminish media interventions by the tobacco control community and to use the media to oppose state tobacco control ballot initiatives and referenda. Finally, Part 6 examines possible future directions in the use of media to promote or to control tobacco use and summarizes research needs and opportunities. Key lessons from this volume can inform policymakers as well as scientists and practitioners. Most critical from a policy standpoint is the conclusion, supported by strong evidence, that both exposure to tobacco marketing and depictions of tobacco in movies promote smoking initiation. In the United States in 2005—the same year in which 2.7 million American adolescents aged 12 to 17 used cigarettes in the past month1 and 438,000 Americans died prematurely from diseases caused by tobacco use or secondhand smoke exposure2—the tobacco industry spent $13.5 billion (in 2006 dollars) on cigarette advertising and promotion,3 an average of $37 million per day. The tobacco industry continues to succeed in overcoming partial restrictions on tobacco marketing in the United States, and tobacco marketing remains pervasive and effective in promoting tobacco use. Efforts to curb the depiction of tobacco use in movies have increased in recent years, and the evidence reviewed here indicates that progress in this area could be expected to translate into lower rates of youth smoking initiation in the future. Strong evidence indicates that media campaigns can reduce tobacco use. This volume highlights the complexities of assessing the media's influence on tobacco-related attitudes and behavior. A vast range of research is reviewed.~
Who Study Group On Tobacco Product Regulation Report On The Scientific Basis Of Tobacco Product Regulation
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Author : World Health Organization
language : en
Publisher: World Health Organization
Release Date : 2023-08-23
Who Study Group On Tobacco Product Regulation Report On The Scientific Basis Of Tobacco Product Regulation written by World Health Organization and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-23 with Law categories.
Tobacco S Deadly Secret
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Author : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia
language : en
Publisher:
Release Date : 2003
Tobacco S Deadly Secret written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Who Study Group On Tobacco Product Regulation Report On The Scientific Basis Of Tobacco Product Regulation
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Author : World Health Organization
language : en
Publisher: World Health Organization
Release Date : 2018-08-31
Who Study Group On Tobacco Product Regulation Report On The Scientific Basis Of Tobacco Product Regulation written by World Health Organization and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Medical categories.
Designing And Implementing An Effective Tobacco Counter Marketing Campaign
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Author : Department of Health and Human Services
language : en
Publisher: CreateSpace
Release Date : 2014-02-12
Designing And Implementing An Effective Tobacco Counter Marketing Campaign written by Department of Health and Human Services and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-12 with Medical categories.
This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different stages of development. This manual contains a wealth of information on a range of counter-marketing topics. Some of the topics and information may be new to you, while you may already have a good command of other topic areas. This resource is meant to help with activities you're working on currently, as well as projects you undertake in the future. Different chapters will be more helpful at different times. An effective tobacco counter-marketing campaign can make a vital contribution to a comprehensive tobacco control and prevention program. Although the components of counter-marketing are presented separately in this manual, they work synergistically to strengthen the impact of the overall campaign; one or two successful components will not be enough to achieve your program goals. The art of tobacco counter-marketing is in blending and balancing the various components into a coherent, effective whole. We hope the chapters in this manual will help you develop a comprehensive tobacco counter-marketing program that progresses toward achieving your goals.
Best Practices For Comprehensive Tobacco Control Programs
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Author : Terry F. Pechacek
language : en
Publisher: DIANE Publishing
Release Date : 2001-04
Best Practices For Comprehensive Tobacco Control Programs written by Terry F. Pechacek and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04 with categories.
Tobacco use is the single most preventable cause of death & disease. Implementing comprehensive tobacco control programs (TCP) produces substantial reductions in tobacco use. States should establish TCP that are comprehensive, sustainable, & accountable. This document draws upon best practicesÓ determined by analyses of State TCP. This best practicesÓ address nine components of comprehensive TCP: community programs to reduce tobacco use; chronic disease programs to reduce the burden of tobacco-related diseases; school programs; enforcement; statewide programs; cessation programs; counter-marketing; surveillance & evaluation; & administration & management.
Influence Of Marketing On Tobacco Consumption Behavior In Rural And Urban Areas Of The Southwestern Region Of Nigeria
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Author : Oluwole O. Iyiola
language : en
Publisher: Universal-Publishers
Release Date : 2008-10-02
Influence Of Marketing On Tobacco Consumption Behavior In Rural And Urban Areas Of The Southwestern Region Of Nigeria written by Oluwole O. Iyiola and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-02 with categories.
The tobacco industry has always shown much interest in marketing their line of products and have been very successful in portraying smoking as a socially acceptable behavior to billions of people throughout the world. Studies have shown in developed nations that tobacco marketing leads to the onset of smoking among adolescents; in Nigeria, no such study has been done. The purpose of this research is to assess the potential influence of tobacco marketing on tobacco consumption among rural and urban residents in the southwestern region of Nigeria. The survey was designed by the researcher: thirty-six items, self-administered by paper instrument using a cross-sectional design, were distributed to six hundred people in southwestern Nigeria. The study involved 436 males (72.7%) and 164 females (27.3%). Of these, 336 came from rural areas and 264 came from urban areas respectively. Some 337 respondents (56.2%), indicated that they were influenced by tobacco marketing to smoke, while 263 (43.8%) indicated that they were not influenced. The chi square statistic was used to test the null hypotheses. The result shows a positive significant relationship that supports the notion that tobacco marketing has a positive influence on tobacco consumption in the study areas. This study also revealed that more males in the urban area are being influenced by tobacco marketing to smoke.
Who Study Group On Tobacco Product Regulation
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Author : World Health Organization
language : en
Publisher: World Health Organization
Release Date : 2009
Who Study Group On Tobacco Product Regulation written by World Health Organization and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Self-Help categories.
This report makes available the findings of an international group of experts that provide WHO with the latest scientific and technical advice in the area of product regulation. The third report presents the conclusions reached and recommendations made by the members of the WHO Study Group on Tobacco Product Regulation at its fifth meeting, during which it reviewed two background papers specially commissioned for the meeting and which dealt, respectively, with the following two themes: devices designed for the purpose of nicotine delivery to the respiratory system in which tobacco is not necessary for their operation and setting regulatory limits for carcinogens in smokeless tobacco. The Study Group's recommendations in relation to each theme are set out at the end of the section dealing with that theme. Its overall recommendations are summarized in section 4. The Study Group intends this new set of recommendations to be useful to WHO Member States and national policymakers and regulators in shaping tobacco control policy.