Top 25 Marketing Kpis
DOWNLOAD
Download Top 25 Marketing Kpis PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Top 25 Marketing Kpis book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Top 25 Marketing Kpis Of 2010
DOWNLOAD
Author : smartKPIs.com
language : en
Publisher:
Release Date : 2011-11-01
Top 25 Marketing Kpis Of 2010 written by smartKPIs.com and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with categories.
The "Top 25 Marketing KPIs of 2010" report provides insights into the state of marketing performance measurement today by listing and analyzing the most visited KPIs for this functional area on smartKPIs.com in 2010. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. While dominated by KPIs reflecting customer portfolio dynamics and customer behavior, other popular KPI examples come from categories such as brand performance, marketing efficiency and effectiveness, customer satisfaction and customer profitability.This product is part of the "Top KPIs of 2010" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. smartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2010 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports.
Top 25 Marketing Kpis Of 2011 2012
DOWNLOAD
Author : Kpi Institute
language : en
Publisher: Createspace Independent Pub
Release Date : 2013-02-19
Top 25 Marketing Kpis Of 2011 2012 written by Kpi Institute and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-19 with Business & Economics categories.
The "Top 25 Marketing KPIs of 2011-2012" report provides insights into the state of marketing performance measurement today by listing and analyzing the most visited KPIs for this industry on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of smartKPIs.com in the area of integrated performance management and measurement. SmartKPIs.com hosts the largest catalogue of thoroughly documented KPI examples, representing an excellent platform for research and dissemination of insights on KPIs and related topics. The hundreds of thousands of visits to smartKPIs.com and the thousands of KPIs visited, bookmarked and rated by members of this online community in 2011 provided a rich data set, which combined with further analysis from the editorial team, formed the basis of these research reports.
Top 25 Marketing Kpis
DOWNLOAD
Author : The Kpi The KPI Institute
language : en
Publisher:
Release Date : 2016-09-09
Top 25 Marketing Kpis written by The Kpi The KPI Institute and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-09 with categories.
The Top 25 Marketing KPIs - 2016 Extended Edition report compiles the most popular 25 KPIs used by global Marketing divisions throughout 2009 and 2015. One of the most important benefits that this report brings is an international perspective on the most popular Marketing KPIs. They provide quantifiable measurement of the main components that lead to a successful implementation of marketing strategies. The Top 25 Marketing KPIs - 2016 Extended Edition provides a complete hands-on experience in working with KPIs as it contains not only 2 pages of detailed documentation for each KPI, but also interesting articles on best practices in terms of KPI selection and documentation.
Top 25 It Kpi Metrics
DOWNLOAD
Author : Joseph Harisson
language : en
Publisher: IT Companies Network
Release Date : 2023-02-03
Top 25 It Kpi Metrics written by Joseph Harisson and has been published by IT Companies Network this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-03 with Computers categories.
If you've been in IT for a while, whether as part of an internal team, a Managed IT Service Provider or outsourced professional, you've likely encountered scenarios where some colleagues in other departments question the tangible value of certain IT systems. See, for departments such as sales, marketing, finance, HR, etc., it's often far more straightforward for them to demonstrate results. The sales team can say «look, this month's sales have increased by 15%». The finance folks can show how they have reduced overall expenditures. But what about IT? How can you demonstrate to them the value we bring? While we completely understand the worth we provide, many non-IT people still find it difficult to grasp. To some degree, that's understandable. One reason is the lack of measurement. To make an impactful change and show results you need to use KPI metrics. In our book we will discuss the most important IT KPI metrics.
Data Driven Marketing
DOWNLOAD
Author : Mark Jeffery
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-08
Data Driven Marketing written by Mark Jeffery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Marketing Metrics
DOWNLOAD
Author : Neil Bendle
language : en
Publisher: FT Press
Release Date : 2020-08-23
Marketing Metrics written by Neil Bendle and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-23 with Business & Economics categories.
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Marketing Metrics
DOWNLOAD
Author : Christina Inge
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-09-03
Marketing Metrics written by Christina Inge and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-03 with Business & Economics categories.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
Measuring Marketing
DOWNLOAD
Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-19
Measuring Marketing written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-19 with Business & Economics categories.
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.
Key Marketing Metrics
DOWNLOAD
Author : Neil Bendle
language : en
Publisher: Pearson UK
Release Date : 2021-03-12
Key Marketing Metrics written by Neil Bendle and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-12 with Business & Economics categories.
The Kpi Compendium
DOWNLOAD
Author : Smartkpis Com
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-03-27
The Kpi Compendium written by Smartkpis Com and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-27 with Organizational effectiveness categories.
By assembling the largest collection of KPIs in a single book, The KPI Institute provides a powerful practice based learning tool. The KPI Compendium lists over 20,000 Key Performance Indicators (KPIs) examples listed by the smartKPIs.com team of researchers on the website with the same name. Main features: Each example has an identification number assigned to it, that can be used to look up additional KPI documentation on the website. All examples are grouped in a taxonomy structured around 3 contexts: global, organizational and personal. Contexts are grouped in further categories such as functional areas and industries Functional areas covered: Accounting Accounts Payable - Accounts Receivable Corporate Services Administration - Office Support - Corporate Travel - Facilities - Property Management - Legal Services CSR / Sustainability / Environmental Care Corporate Social Responsibility - Environmental Care Finance Asset - Portfolio management - Financial stability - Forecasts & Valuation - Liquidity - Profitability Governance, Compliance and Risk Compliance and Audit Management - Governance - Risk Management Human Resources Information Technology Application Development - Data Center - Enterprise Architecture - IT - General - IT - Security - Network Management - Service Management Knowledge and Innovation Innovation - Knowledge Management - R & D Management Marketing & Communications Advertising - Marketing - Public Relations Online Presence - eCommerce eCommerce - Email Marketing - Online Advertising - Online Publishing - Weblogs - Search Engine Optimization (SEO) - Web Analytics Portfolio and Project Management Benefits Realization Management - Portfolio Management - Project Management Production & Quality Management Maintenance - Production - Quality Management Sales and Customer Service Customer Service - Sales Supply Chain, Procurement, Distribution Contract Management - Inventory Management - Logistics / Distribution - Procurement / Purchasing - Supply Chain Management Industries covered: Agriculture Arts and Culture Construction & Capital Works Education & Training Financial Institutions Government - Local Government - State/Federal Healthcare Emergency Response/Ambulance Services - Healthcare Support Services - Hospitals - Medical Laboratory - Medical Practice - Preventive Healthcare - Veterinary Medicine Hospitality & Tourism Food and Beverage Service - Hotel/Accommodation - Tour Operator - Travel Agency Infrastructure Operations Airports - Ports - Railways - Roads Manufacturing Media Non-profit / Non-governmental Postal and Courier Services Professional Services Accounting Services - Business Consulting - Engineering - Legal Practice - Recruitment/Employment Activities - Publishing Real Estate/Property Property Management - Real Estate Development - Real Estate Transactions Resources Coal and Minerals Mining - Oil and Gas - Sustainability/Green Energy Retail Sport Management Coaching/Training - Sport Club Management - Sport Event Organization Telecommunications/Call Center Call Center - Telecommunications Transportation Airlines - Land Transport (Road & Rail) - Local Public Transport - Marine Transport/Shipping Utilities Electricity - Natural Gas - Water and Sewage