Top Secrets For Doing Your Own Pr
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Top Secrets For Doing Your Own Pr
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Author : Gini Graham Scott, Ph.D.
language : en
Publisher: iUniverse
Release Date : 2010-03-02
Top Secrets For Doing Your Own Pr written by Gini Graham Scott, Ph.D. and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Business & Economics categories.
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: • Launching Your PR Campaign • Ways to Approach the Press • Creating Your Press Materials • Using a Website or Blog in Your PR Campaign • Sending Your Press Materials to the Media • Doing Follow-Up • Keeping Track of Your PR • Getting Your Work Published • Using E-Books to Promote Your Product or Service • Creating a Package with Audiobooks And Videos • Creating and Attending Networking Events • Using the Social Media • Assessing Your PR Campaign • and More...
Top Secrets For Using Linkedin To Promote Your Business Or Yourself
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Author : Gini Graham Scott
language : en
Publisher: Booktango
Release Date : 2013-05-07
Top Secrets For Using Linkedin To Promote Your Business Or Yourself written by Gini Graham Scott and has been published by Booktango this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
Top Secrets For Building A Better You
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Author : Gini Graham Scott Ph.D.
language : en
Publisher: iUniverse
Release Date : 2010-03-26
Top Secrets For Building A Better You written by Gini Graham Scott Ph.D. and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-26 with Self-Help categories.
TOP SECRETS FOR BUILDING A BETTER YOU features a variety of tips and techniques for changing and improving yourself in order to live a more successful and satisfying life. These techniques include visualization and mental imagery, along with planning strategies and tactics for getting what you want. The book includes chapters on these topics: remaking yourself changing your personality and self-image improving your relationship with money and work simplifying your life adding more fun and celebration to your life improving your relationship with nature improving the environment around you becoming more creative and innovative improving your memory improving your relationships at home and at work making commitments, dealing with betrayals, and forgiveness improving your health enjoying your food even more
Do Your Own Pr
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Author : Paula Gardner
language : en
Publisher: Bookshaker
Release Date : 2009-05-05
Do Your Own Pr written by Paula Gardner and has been published by Bookshaker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-05 with Advertising categories.
Presented in an easy to follow A-to-Z format "Do Your Own PR" gives insider secrets one needs to harness the power of publicity and get a message spread far and wide. Up-to-date advice on using new tools such as Twitter and YouTube is included.
The Do It Yourself Guide To Creating Positive Publicity
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Author : Brian Jones
language : en
Publisher:
Release Date : 2018-12-13
The Do It Yourself Guide To Creating Positive Publicity written by Brian Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with categories.
The power of positive publicity is one of the most underutilized and underrated tools available for business owners and/or aspiring entrepreneurs looking to start a business. The 116-page DIY workbook empowers entrepreneurs and business owners by giving them the tools to leverage publicity as a means to increase sales, lure investors, attract new customers and build company culture. The Do-It-Yourself Guide to Creating Positive Publicity is an active guide (not passive) filled with exercises, real-life success stories, and proven templates to teach you how to take your company to the next level of growth by tapping into the power of positive exposure. This jargon-free, down to earth guide will take you through a 3-step process to build positive exposure that will grow your business and have you standing-out over competitors by the time you're finished. What's Inside: Patented 3-Step Process to Getting the Attention You Deserve Discover your strategy Activate your plan Measure, refine, and develop stamina Hands-On Exercises to Build Your Publicity Machine What Will Publicity Do For You? Your Company Repository Your Bucket List What Do You Want Attention For? Who's Attention Do You Really Want? Know Your Competitors Become a Story Teller Who's On Your List? Recognitions & Achievements 3 One-of-a-Kind, Industry Tested, Publicity Generating Templates Template #1: "Top 50 Most Popular Media Outlets WITH Contact Info" Template #2: "How to Write a Sticky Press Release" Template #3: "How to Pitch a Reporter" Everything You Need to Build Your Own Publicity Powerhouse The Do-It-Yourself Guide to Creating Positive Publicity will allow you to save money by not having to rely on expensive PR agencies that overcharge and underdeliver. The workbook will turn you into your own PR pro and show you how addicting getting attention for your business can be. If you're not exploiting this powerful tool, you're not giving yourself every opportunity to succeed. It's not rocket science and you don't need a marketing degree to understand the workbook. Take advantage of the secrets and strategies Brian has used to secure top-tier media placements for 100% of his clients in outlets such as Forbes, Fortune, TechCrunch, Entrepreneur, BBC, Fox News, New York Post, San Francisco Chronicle and many more. With his guidance, Brian's students have secured some of the most reputable awards in the United States, such as Forbes 30 Under 30, Ernst & Young Entrepreneur of the Year, Inc. Top Workplaces in the United States, Entrepreneur Magazine Top Company Cultures in the US, San Diego Union-Tribune #1 Top Workplace in San Diego County, San Diego Business Journal #1 Most Admired CEO, and Inc. 5000. What people are saying: "I've worked with Brian for over four and a half years. We started out doing a lot of awards, local news and worked our way up to my ultimate goal of winning Forbes 30 Under 30. Brian has done an incredible job taking us from having no idea what we were doing to winning some pretty major awards and getting awesome news coverage!" Forbes 30 Under 30 Winner, Stephan Goss, CEO at Zeeto
Public Relations Business
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Author :
language : en
Publisher: Entrepreneur Press
Release Date : 2012-07-15
Public Relations Business written by and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-15 with Business & Economics categories.
Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Top Secrets For Using Linkedin To Promote Your Business Or Yourself
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Author : Gini Graham Scott
language : en
Publisher: iUniverse
Release Date : 2010-05
Top Secrets For Using Linkedin To Promote Your Business Or Yourself written by Gini Graham Scott and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05 with Business & Economics categories.
TOP SECRETS FOR USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF is a complete step-by-step guide to harness the power of LinkedIn to promote any book, product, service, company, or yourself. It includes two dozen screenshot as examples, and readers can use their own LinkedIn accounts to follow along as they read. The topics covered include: - Creating a powerful LinkedIn profile - Creating a company profile - Using recommendations - The importance of joining groups - Making connections with members - Starting your own group - Using search to fi nd contacts and information - Finding answers and asking questions - Using applications, including Company Buzz, WordPress, Blog Link, Google Presentation, SlideShare Presentations, Events, My Travel, Box.net Files, Reading List, and Polls - Deciding on the best strategy - Assessing your campaign This is a must-have book for anyone who is using LinkedIn or who wants to get started using it. Since LinkedIn has over 65 million members, this is the place to be for making business-to-business connections. This is the book to have to make the most of the power of LinkedIn.
The Small Business Guide To Pr
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Author : Greg Simpson
language : en
Publisher: Harriman House Limited
Release Date : 2012-09-19
The Small Business Guide To Pr written by Greg Simpson and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-19 with Business & Economics categories.
Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days. - Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story. - Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy. - Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant. - Find out what it takes to give your story the edge above the hundreds of others competing for attention. - Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised. - Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes. Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns. Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it. Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals. Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media. Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business. Have fun! PR offers a huge variety of ways for you to communicate with your target audience. Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
The Little Book Of Big Pr
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Author : Jennefer Witter
language : en
Publisher: AMACOM
Release Date : 2014-10-03
The Little Book Of Big Pr written by Jennefer Witter and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-03 with Business & Economics categories.
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
How To Be Your Own Publicist
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Author : Jessica Hatchigan
language : en
Publisher: McGraw Hill Professional
Release Date : 2002
How To Be Your Own Publicist written by Jessica Hatchigan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
"Excellent." -Jack Faris, CEO, National Federation of Independent Business "A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins Do-it-yourself playbook shares insider secrets for scoring positive publicity Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In "How to Be Your Own Publicist," PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention. With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to: Zero in on the newsworthy aspects of your business Craft and distribute an effective news release Create a captivating press kit that won't get dumped in the circular file Maximize your publicity efforts with a far-reaching online campaign Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in "How to Be Your Own Publicist" can make you a success.