Topline Bottom Line A Simple Brief Comprehensive And Irreverent Writing Guide For Professionals
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Topline Bottom Line A Simple Brief Comprehensive And Irreverent Writing Guide For Professionals
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Author : Robert Levine
language : en
Publisher: Lulu.com
Release Date : 2017-11-19
Topline Bottom Line A Simple Brief Comprehensive And Irreverent Writing Guide For Professionals written by Robert Levine and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-19 with Reference categories.
Topline, Bottom Line opens by stressing the importance of good writing to business in the Information Age. Part One devotes a chapter each to grammar, spelling, punctuation, accuracy of word choice, the impact of word choice on writing's tone or style, structuring sentences and paragraphs, organizing documents, and the composition process. Part Two presents strategies for the most common types of business writing: resumés and cover letters, other correspondence, company newsletter articles, descriptive writing like instructions and job descriptions, expository writing such as project reports and employee reviews, and persuasive writing like proposals. The conclusion asserts that words convey information as definitively as numbers, requiring an equal level of precision in their use; it also counsels that writing is an art, not a science, because only the unique circumstances of each writing situation determine what works best for that situation.
The Professional Writing Guide
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Author : Roslyn Petelin
language : en
Publisher: Allen & Unwin
Release Date : 1992
The Professional Writing Guide written by Roslyn Petelin and has been published by Allen & Unwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Language Arts & Disciplines categories.
The Professional Writing Guide is for people who wish to improve the quality of their documents and the efficiency of their writing. Busy executives and other writers in organisations, who may spend between 30 and 80 per cent of their working time writing, will find it invaluable because it clearly outlines the principles that underlie effective documents. This book will enable executives to write confidently, competently, and persuasively. High quality output is crucial to a company's image and to a professional's own career advancement. Errors in a document can prove expensive. The Professional Writing Guide is an indispensable and accessible reference tool as well as a comprehensive style manual for writers who wish to avoid those expensive mistakes and make a positive impression. Written by two long-term professional writing educators with extensive experience of consulting to Australian business and industry, this lively and highly practical book features workable, reliable, and powerful strategies that can be used to systematically eliminate the writing problems of organisational writers.