Touchpoint Culture
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Touchpoint Culture
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Author : Bernhard Keller
language : de
Publisher: Haufe-Lexware
Release Date : 2020-01-08
Touchpoint Culture written by Bernhard Keller and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-08 with Business & Economics categories.
Folgen Sie dem roten Leitfaden durch die verschiedensten Unternehmensbereiche und holen Sie sich mit Best Practices namhafter Unternehmen einzigartige Einblicke, wie heutzutage das Thema "Touchpoint Kultur" gelebt wird. Damit erhalten Sie eine perfekte Anleitung, um eine eigene, authentische Kultur aufzubauen, um in allen Bereichen nachhaltig und optimal aufgestellt zu sein. Dieses Buch ist somit die perfekte Ergänzung zu Touchpoint-Management, dem ersten Werk des erfolgreichen Herausgeberduos. Es ist Inspirationsquelle, hochkarätiges Fach-Knowhow sowie Wirkungsbeleg durch die vielen Beispiele von Firmen, die bereits erfolgreich mit Touchpoint Management arbeiten. Eine Übersicht der Touchpoint-Management Buchreihe finden Sie unter shop.haufe.de/touchpointmanagement Inhalt - TPM und Organisationsentwicklung - TPM und Mitarbeiter - TPM und Top-Management - TPM und Research - TPM und (Online-) Marketing - TPM und Sortiment & Pricing - TPM und Vertrieb - TPM und CRM - TPM und CX - TPM und Controlling - TPM und Datenschutz
Touchpoint
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Author :
language : en
Publisher:
Release Date : 2013
Touchpoint written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Service industries categories.
Touchpoint
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Author :
language : en
Publisher:
Release Date : 2013
Touchpoint written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Touchpoint Leadership
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Author : Hilary Lines
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-02-03
Touchpoint Leadership written by Hilary Lines and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-03 with Business & Economics categories.
The early 21st century has witnessed an erosion of trust in business leaders - in their capacity to deliver sustained growth and in the integrity which underpins their decisions. In responding to these challenges, Touchpoint Leadership puts forward a new leadership paradigm, asserting that relationships are the primary asset of a business. Drawing on a diverse array of case stories from their coaching work, the authors demonstrate how successful leaders apply touch point principles to building critical business relationships - between individuals, teams and business entities - with significant results. They provide a developmental framework through which individuals can scrutinise their own leadership, inject it with new life and meaning and release the energy and creativity necessary for collective learning and growth.
Touchpoint
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Author :
language : en
Publisher:
Release Date : 2013
Touchpoint written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Beyond Advertising
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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-05
Beyond Advertising written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Business & Economics categories.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Touchpoints
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Author : Douglas Conant
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-17
Touchpoints written by Douglas Conant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-17 with Business & Economics categories.
A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
What Customers Crave
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Author : Nicholas Webb
language : en
Publisher: AMACOM
Release Date : 2016-10-12
What Customers Crave written by Nicholas Webb and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-12 with Business & Economics categories.
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Advances In Advertising Research X
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Author : Enrique Bigne
language : en
Publisher: Springer Nature
Release Date : 2019-10-05
Advances In Advertising Research X written by Enrique Bigne and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-05 with Psychology categories.
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Touchpoint Live
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Author : Bernhard Keller
language : de
Publisher: Haufe-Lexware
Release Date : 2021-11-26
Touchpoint Live written by Bernhard Keller and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-26 with Business & Economics categories.
Thematisch geht es beim Thema Touchpoint Management in den letzten Jahren nicht deutlich genug voran. Doch im Zeitalter von CSR und durch das sich ändernde Nutzerverhalten durch Corona, kommt es mehr denn je auf die richtige Umsetzung an. Der 3. Band der Touchpoint-Management-Reihe fühlt den Praktikern auf den Zahn und spürt auf, wo die entscheidenden Stellschrauben für erfolgreiches TPM liegen. Dabei legt er aber auch einen Finger in die Wunde und untersucht, warum viele Ansätze auch scheitern. Eine Übersicht der Touchpoint-Management Buchreihe finden Sie unter shop.haufe.de/touchpointmanagement