Touchpoints

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Touchpoints

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Author : Douglas Conant
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-12

Touchpoints written by Douglas Conant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-12 with Business & Economics categories.

A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.

Beyond Advertising

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Author : Yoram (Jerry) Wind
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-02

Beyond Advertising written by Yoram (Jerry) Wind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-02 with Business & Economics categories.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

Touchpoints

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Author : Douglas Conant
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-17

Omnichannel Touchpoints In The Fmcg Industry

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Author : Lisa Patricia Dieplinger
language : en
Publisher:
Release Date : 2021

Omnichannel Touchpoints In The Fmcg Industry written by Lisa Patricia Dieplinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Chocolate candy categories.

While large FMCG players have already adopted digital marketing as an important pillar of their marketing strategy, recent consumer trends require further adjustments in a fast-paced marketing world. This study is about fully integrated omnichannel touchpoints in the FMCG industry and evaluates their importance within the shopper journey. Sixteen omnichannel touchpoints have been evaluated by conducting a highly representative consumer survey of 522 participants. The goal of this study is to answer three main research questions about the characteristics of a typical omnichannel shopper, the importance of touchpoints within the shopper journey, and which purchasing phase has the most impact on the decision-making process of the consumers. The most important touchpoint within the pre-purchasing phase, according to the consumer survey, is print advertisement with a QR code for a product promotion. During the purchase phase, the most important touchpoint appears to be the digital advertisement with a QR code for a product promotion. Finally, the touchpoint with the overall highest rating is within the post-purchase phase and is a free delivery option after purchasing products at an online grocery retail store. Those findings will enable marketers and managers at FMCG companies to focus on the touchpoints with the largest influence that require over-investment. Furthermore, this will enable companies to focus on a select few omnichannel touchpoints and improve the customer experience across those touchpoints, while neglecting other less important touchpoints.

Technology Touchpoints

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Author : Loretta L. C. Brady PhD
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-11-11

Technology Touchpoints written by Loretta L. C. Brady PhD and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-11 with Computers categories.

We do not have to hate or fear technology. It is neither friend nor foe. But understanding its impact on our daily lives is paramount to cultivating a healthier relationship both with our digital lives and our real, lived ones. Loretta Brady shows us how in Technology Touchpoints.

Touchpoints Three To Six

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Author : T. Berry Brazelton
language : en
Publisher: Da Capo Lifelong Books
Release Date : 2008-03-17

Touchpoints Three To Six written by T. Berry Brazelton and has been published by Da Capo Lifelong Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-17 with Psychology categories.

For decades, new parents have relied on Dr. Brazelton's wisdom. But all "Brazelton babies" grow up. Now at last, the internationally famous pediatrician, in collaboration with an eminent child psychiatrist, has brought his unique insights to the "magic" preschool and first-grade years.Through delightful profiles of four very different children, the authors apply the touchpoints theory (following the pattern of growth-new challenge-reegression-recharging-and renewed growth) to each of the great cognitive, behavioral, and emotional leaps that occur from age three to six. In the second, alphabetical, half of the book they offer precious guidance to parents facing contemporary pressures and stresses, such as how to keep a child safe without instilling fear, countering the electronic barrage of violent games and marketing aimed at children, coping successfully with varied family configurations, over-scheduling, competition, and many other vital issues today. A Merloyd Lawrence Book

Technology Oriented Customer Touchpoints In Context Of Services In Retailing

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Author : Tobias Röding
language : en
Publisher: Springer Nature
Release Date : 2023-01-10

Technology Oriented Customer Touchpoints In Context Of Services In Retailing written by Tobias Röding and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

Touchpoints

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Author : Ronald A. Beers
language : en
Publisher: Tyndale House Publishers, Inc.
Release Date : 2008-09-15

Touchpoints written by Ronald A. Beers and has been published by Tyndale House Publishers, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-15 with Religion categories.

This classic collection of Bible verses is arranged alphabetically by topic for quick and easy reference to help readers meet their spiritual needs.

Brand Touchpoints

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Author : Aparna Sundar
language : en
Publisher: Nova Science Publishers
Release Date : 2018

Brand Touchpoints written by Aparna Sundar and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Branding categories.

Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University

Advances In Advertising Research X

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Author : Enrique Bigne
language : en
Publisher: Springer Nature
Release Date : 2019-10-05

Advances In Advertising Research X written by Enrique Bigne and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-05 with Psychology categories.

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

Touchpoints

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