Tourist Activities In Multimodal Texts

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Tourist Activities In Multimodal Texts

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Author : M. Nekic
language : en
Publisher: Springer
Release Date : 2014-12-16

Tourist Activities In Multimodal Texts written by M. Nekic and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-16 with Social Science categories.

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Reading Tourism Texts

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Author : Sabrina Francesconi
language : en
Publisher:
Release Date : 2014

Reading Tourism Texts written by Sabrina Francesconi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with LANGUAGE ARTS & DISCIPLINES categories.

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

The Structure Of Multimodal Documents

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Author : Tuomo Hiippala
language : en
Publisher: Routledge
Release Date : 2015-06-05

The Structure Of Multimodal Documents written by Tuomo Hiippala and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-05 with Language Arts & Disciplines categories.

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Reading The Visual

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Author : Frank Serafini
language : en
Publisher: Teachers College Press
Release Date : 2013-11-08

Reading The Visual written by Frank Serafini and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-08 with Language Arts & Disciplines categories.

Today’s teachers need up-to-the-minute information to help their students make sense of the multimodal texts they encounter daily in and out of school. Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it. This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, picture books, advertisements, websites, comics, graphic novels, news reports, and film. Each unit of study presented contains suggestions for selecting cornerstone texts and visual images and launching the unit, as well as lesson plans, text sets, and analysis guides. These units are designed to be readily adapted to fit the needs of a variety of settings and grade levels. Book Features: An accessible introduction to visual literacy and multimodality.Classroom strategies and demonstrations for analyzing and interpreting multimodal texts.Hands-on examples of units of study for ten types of multimodal texts.Resources for developing and adapting units, including suggested texts, analysis guides, and learning objectives. “Frank Serafini gets it. He knows that language and literacy were our original multimodal forms. He knows that today they are as crucial as they have ever been, but that they comport with a great many new relatives which are daily widening and transforming what we mean and how we mean it.” —From the Foreword by James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State University “Reading the Visual positions the analysis of visual images and multimodal ensembles as essential to language arts and literacy learning. Serafini’s book contributes important scholarship in understanding the theories behind this analysis and the significance of the visual in the many texts we encounter in and out of school settings.” —Peggy Albers, Georgia State University “Reading the Visual is based on wide scholarship; it brings that to a point of profound insight and of intense practicality. Those taking first steps into the area will find a path smoothed by a seductively simple style; those there already are offered constant insight and challenge. It is a book that will be valued by both kinds of reader.” —Gunther Kress, Professor of Semiotics and Education, Institute of Education, University of London Frank Serafini is an author, illustrator, photographer, educator, musician, and an associate professor of Literacy Education and Children’s Literature at Arizona State University. Visit the author’s website at www.frankserafini.com

Generic Integrity And Innovation In Tourism Texts In English

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Author : Sabrina Francesconi
language : en
Publisher: Tangram Ediz. Scientifiche
Release Date : 2012

Generic Integrity And Innovation In Tourism Texts In English written by Sabrina Francesconi and has been published by Tangram Ediz. Scientifiche this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Empirical Multimodality Research

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Author : Jana Pflaeging
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-11-08

Empirical Multimodality Research written by Jana Pflaeging and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-08 with Language Arts & Disciplines categories.

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.

Multimodal Texts From Around The World

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Author : W. Bowcher
language : en
Publisher: Springer
Release Date : 2012-07-24

Multimodal Texts From Around The World written by W. Bowcher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-24 with Literary Criticism categories.

A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Beyond The Visual

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Author : Frank Serafini
language : en
Publisher: Teachers College Press
Release Date : 2022

Beyond The Visual written by Frank Serafini and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Education categories.

Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research. Book Features: Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs. Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts. Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies. Explores the research methods cited in the author’s previous book, Reading the Visual.

Reading Tourism Texts

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Author : Sabrina Francesconi
language : en
Publisher: Channel View Publications
Release Date : 2014-02-24

Reading Tourism Texts written by Sabrina Francesconi and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Social Science categories.

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Promoting Creative Tourism Current Issues In Tourism Research

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Author : Ahmad Hudaiby Galih Kusumah
language : en
Publisher: Routledge
Release Date : 2021-04-23

Promoting Creative Tourism Current Issues In Tourism Research written by Ahmad Hudaiby Galih Kusumah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.

The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism. The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.