Empirical Multimodality Research

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Empirical Multimodality Research

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Author : Jana Pflaeging
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-11-08

Empirical Multimodality Research written by Jana Pflaeging and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-08 with Language Arts & Disciplines categories.

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.

Drawing Multimodality S Bigger Picture Metalanguages And Corpora For Multimodal Analyses

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Author : Janina Wildfeuer
language : en
Publisher: Frontiers Media SA
Release Date : 2024-07-30

Drawing Multimodality S Bigger Picture Metalanguages And Corpora For Multimodal Analyses written by Janina Wildfeuer and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-30 with Language Arts & Disciplines categories.

Multimodality has most recently been described no longer as a research field or discipline on its own, but rather as a “stage of development within a field” (Bateman 2022a, 49). The realization that (1) many different fields and disciplines now enter their own multimodal phase with new interest in multimodal phenomena and that (2) these disciplines all commit to the development of multimodality research with their own theoretical principles and methodological tools, brings with it not only an immense breadth of potential analytical objects, but also many new meta-methodological issues. “We need to find ways of ‘combining’ insights from the variously imported theoretical and methodological backgrounds brought along by previous non-multimodal stages of any contributing disciplines” (Bateman 2022a, 49). At the same time, the search for a meta-methodology for multimodal analyses is pushed further by the recent trend towards more empirical approaches to multimodal phenomena and the development and use of larger multimodal corpora that just as well require theoretical and methodological refinements. “We need to develop ways of strengthening claims with robustly applicable methods which nevertheless remain firmly anchored theoretically” (Bateman 2022b, 64). For a productive handling of these issues, disciplinary triangulation and finding a ‘common language’ or metalanguage (Maton & Chen 2016) for an ‘integrationist interdisciplinarity’ (van Leeuwen 2005) are the greatest challenges in contemporary multimodality research (Bateman 2022a). Also, there is a need for reconceptualizing the practice of analysis by making available large-scale corpora and broader and more complex empirical setups to fully process the ‘move from theory to data,’ and to substantiate long-lasting theoretical and methodological hypotheses (Pflaeging et al. 2021). For this project, we see these challenges productively as “a multimodal task from the ground up,” as John Bateman (2022b, 64) has phrased it in one of his most recent papers. This Research Topic will address this task by convening the most recent theoretical, methodological, practical, and empirical developments within contemporary multimodality research. The aim is to gain new insights in • the metalanguages or external languages that are currently being developed for multimodal analysis in many different research fields and disciplines, e.g., in pedagogy, literary theory, cultural studies, design, argumentation theory, computer science, and (experimental) psychology; • newest results from data collection methods and multimodal corpus analyses that expand the current quantitative work by, e.g., applying existing theories and methods to larger datasets, or exploring the newest communication technologies. We are particularly interested in seeing how works addressing these aspects contribute to finding ways of productive triangulation and integration for and within a meta-methodology for multimodality research. This Research Topic aims to bring together scholars from a variety of disciplines interested in multimodality research to review, explore, and advance the contributions that John Bateman, as one of the key figures in multimodality research, has made to both theory- and method-building as well as to the driving forward of multimodal empirical and corpus analyses. We welcome contributions that, for example, • critically address the theoretical and methodological advancements that John Bateman has made with regard to the notions of semiotic mode, discourse semantics, genre, textuality, etc.; • apply one of the many approaches that John Bateman has developed for the empirical analysis of multimodal artefacts (e.g., the GeM model for page-based documents, his work on multimodal film and audio-visual analysis, and the discourse semantics and/or annotation approach to visual narratives) to larger corpora or currently newly developing communicative situations; • expand on one of the abovementioned aspects with new ideas and insights from disciplines that have not yet been included in multimodality research.

Introducing Multimodality

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Author : Carey Jewitt
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-24

Introducing Multimodality written by Carey Jewitt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-24 with Language Arts & Disciplines categories.

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials including an updated study guide, exercises and links to relevant resources are available on the Student and Instructor website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Multimodality

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Author : John Bateman
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-04-10

Multimodality written by John Bateman and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Language Arts & Disciplines categories.

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

New Studies In Multimodality

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Author : Ognyan Seizov
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-27

New Studies In Multimodality written by Ognyan Seizov and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-27 with Language Arts & Disciplines categories.

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Advances In Brand Semiotics Discourse Analysis

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Author : George Rossolatos
language : en
Publisher: Vernon Press
Release Date : 2023-03-07

Advances In Brand Semiotics Discourse Analysis written by George Rossolatos and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Literary Criticism categories.

This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.

Multimodality Ideology And Manipulation

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Author : Jacopo Castaldi
language : en
Publisher: Taylor & Francis
Release Date : 2025-04-30

Multimodality Ideology And Manipulation written by Jacopo Castaldi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Language Arts & Disciplines categories.

This book examines how sociopolitical and intercultural ideologies surrounding globalisation and neoliberalism are constructed and negotiated in travel documentaries, focusing on the role of the BBC in reproducing neo-imperialistic and neoliberal values. It argues that these documentaries naturalise the values underpinning globalisation and justify the exploitation of resources from the United Kingdom and the West at the expense of developing countries, reflecting forms of neo-imperialism. After discussing the role of the BBC as a public service provider and the research’s theoretical and methodological foundations, three case studies explore the semiotic and cognitive processes involved in media effects. Through an interdisciplinary approach integrating multimodal critical discourse analysis, audience research, and relevance theory, the book contributes to discussions on the application of multimodality theory to social concerns and addresses academic communities in media studies, critical discourse studies, and semiotics. This book will interest scholars in multimodality, critical discourse analysis, media and communication studies, and semiotics.

Multimodality

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Author : Janina Wildfeuer
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-11-18

Multimodality written by Janina Wildfeuer and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-18 with Language Arts & Disciplines categories.

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Universal Access In Human Computer Interaction Multimodality And Assistive Environments

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Author : Margherita Antona
language : en
Publisher: Springer
Release Date : 2019-07-10

Universal Access In Human Computer Interaction Multimodality And Assistive Environments written by Margherita Antona and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Computers categories.

This two-volume set constitutes the proceedings of the 13th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. UAHCI 2019 includes a total of 95 regular papers; they were organized in topical sections named: universal access theory, methods and tools; novel approaches to accessibility; universal access to learning and education; virtual and augmented reality in universal access; cognitive and learning disabilities; multimodal interaction; and assistive environments.

Sociolinguistic Variation In Urban Linguistic Landscapes

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Author : Sofie Henricson
language : en
Publisher: BoD - Books on Demand
Release Date : 2024-04-23

Sociolinguistic Variation In Urban Linguistic Landscapes written by Sofie Henricson and has been published by BoD - Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-23 with Language Arts & Disciplines categories.

Urban linguistic landscapes reflect and create sociolinguistic, societal and urban dynamics. This book explores these relations scientifically and, focusing on the linguistic landscapes of selected cities in northern and southern Europe, sheds light on how urban areas with diverse profiles differ, and how linguistic landscapes change through tourism and migration, or in times of crisis. The book puts forward sophisticated and novel ways of approaching urban sociolinguistics and enhances understanding of the challenges and opportunities faced when studying sociolinguistic variation in these linguistic landscapes. This book is targeted especially at scholars in the field of urban sociolinguistics wishing to approach the subject through the lens of linguistic landscapes. It also raises interesting points to anyone involved in language planning and policy reflection, as well as those engaged in urban redevelopment planning. Last but not least, it offers theoretical and methodological guidance to students and researchers in a wider variety of disciplines.