Multimodality Ideology And Manipulation
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Multimodality Ideology And Manipulation
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Author : Jacopo Castaldi
language : en
Publisher: Taylor & Francis
Release Date : 2025-04-30
Multimodality Ideology And Manipulation written by Jacopo Castaldi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Language Arts & Disciplines categories.
This book examines how sociopolitical and intercultural ideologies surrounding globalisation and neoliberalism are constructed and negotiated in travel documentaries, focusing on the role of the BBC in reproducing neo-imperialistic and neoliberal values. It argues that these documentaries naturalise the values underpinning globalisation and justify the exploitation of resources from the United Kingdom and the West at the expense of developing countries, reflecting forms of neo-imperialism. After discussing the role of the BBC as a public service provider and the research’s theoretical and methodological foundations, three case studies explore the semiotic and cognitive processes involved in media effects. Through an interdisciplinary approach integrating multimodal critical discourse analysis, audience research, and relevance theory, the book contributes to discussions on the application of multimodality theory to social concerns and addresses academic communities in media studies, critical discourse studies, and semiotics. This book will interest scholars in multimodality, critical discourse analysis, media and communication studies, and semiotics.
Future Directions In Intermediality And Multimodality
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Author : Signe Kjaer Jensen
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-11
Future Directions In Intermediality And Multimodality written by Signe Kjaer Jensen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-11 with Language Arts & Disciplines categories.
This collection brings together leading scholars across disciplines to reflect on the relationship between intermediality and multimodality and future directions for the contemporary mediascape, building on a 2022 Linnaeus University lecture series honouring the legacy of Lars Elleström, following his untimely death in December 2021. The volume contributes to ongoing dialogues about media and society, the challenges and opportunities for academia to engage with developments in the evolving mediascape, and interdisciplinary pathways towards engaging with these questions. Each chapter features an established figure in such fields as multimodality, intermediality, semiotics, narratology, art history, and adaptation studies. Each essay is prefaced with an introduction by the editors and bookended with a discussion transcribed from the original live presentations. A concluding chapter looks ahead to future directions, opening new lines of inquiry around the possibilities for intermediality and multimodality research towards continuing to build on Elleström’s seminal work in the field. This book will be of interest to scholars in multimodality, intermediality, and media and communication studies. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under an Attribution-Non-Commercial-No Derivative Licence (CC-BY-NC-ND) 4.0 license.
Multimodal Affordances In Diplomatic Interpreting
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Author : Xinqiao Cen
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-29
Multimodal Affordances In Diplomatic Interpreting written by Xinqiao Cen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-29 with Language Arts & Disciplines categories.
This book offers an in-depth exploration of diplomatic interpreting as a complex form of multimodal interaction, drawing on examples from China–U.S. diplomatic interpreting activities to demonstrate the nuances of meaning transfer across modes and contexts. The volume introduces the notion of interpreting being inherently multimodal through its employment of a range of semiotic repertoires, including linguistic modes, gesture, audial information, spatial arrangement, and visual imagery. Featuring case studies from China–U.S. diplomatic interpreting scenarios, Cen and Irwin examine the means and reasons by which interpreters mediate the range of multimodal semiotic resources in such situations in order to accommodate different meanings across varied contexts and their strategies for contextualizing and recontextualizing meaning while navigating different diplomatic interests and interpersonal relationships. Taken together, the book outlines a new framework for understanding and analyzing bilateral interpreting through a multimodal lens, with implications for interpreting in international studies on a wider scale. This volume will be valuable reading for students and scholars in interpreting studies, applied linguistics, intercultural communication, and international relations.
Multimodal Chinese Discourse
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Author : Dezheng (William) Feng
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-12
Multimodal Chinese Discourse written by Dezheng (William) Feng and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-12 with Language Arts & Disciplines categories.
This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional, and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand-in-hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These developments have brought about significant changes to the discursive practices at the national, institutional, and individual level, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Multimodal Legitimation
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Author : Rowan R. Mackay
language : en
Publisher: Routledge
Release Date : 2021-09-30
Multimodal Legitimation written by Rowan R. Mackay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Language Arts & Disciplines categories.
This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.
Language And Power
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Author : Andrea Mayr
language : en
Publisher: Bloomsbury Publishing
Release Date : 2008-08-21
Language And Power written by Andrea Mayr and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-21 with Language Arts & Disciplines categories.
How language is used in institutions and how institutions generate language is a key concern of both sociolinguistics and social theory. This readable and comprehensive introduction to language and power in institutions combines theoretical reflection with a strong analytical focus. Covering a range of institutional discourses and settings, each chapter in Language and Power closely examines institutional discourse practices and provides detailed steps to the critical analysis of institutional discourse both linguistic and multimodal. This book is a long overdue contribution to the analysis of the way that institutions have the power to shape our thinking and understanding of the world and to construct identities. Key Features: *This book contains fascinating examples from a variety of institutional contexts, including academia, prison, media and the military *It brings together insights from (multimodal) critical discourse analysis, social theory, media studies and corpus analysis *It is essential reading for advanced undergraduates and postgraduates doing sociolinguistics, media studies, communication and cultural studies
Academic Days Of Timi Oara
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Author : Georgeta Raţă
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2011-08-08
Academic Days Of Timi Oara written by Georgeta Raţă and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Language Arts & Disciplines categories.
Academic Days of Timişoara: Language Education Today is a book of the proceedings of the 3rd International Symposium “Language Education Today: Between Theory and Practice” held in Timişoara, Romania, on May 6–7, 2011, under the auspices of the Romanian Academy. It will appeal to teachers of modern languages no matter the level of instruction. The papers it contains deal with two main approaches of the teaching of languages in Europe, Asia, North America and South America: linguistics (theoretical linguistics: English, French, German, Serbian, and Swiss French; descriptive linguistics: Albanian, English, French, German, Italian, Romanian, Spanish and Serbian; applied linguistics: Albanian, Aromanian, Bahasa Malaysia, Bosnian, Croatian, English, German, Hungarian, Italian, Persian, Russian, Serbian, Spanish, and Turkish) and languages for specific purposes (Croatian, English, French, German, Japanese, Romanian, Russian, Ruthenian, Serbian, and Spanish).
Language And Power
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Author : Paul Simpson
language : en
Publisher: Routledge
Release Date : 2018-12-07
Language And Power written by Paul Simpson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Language Arts & Disciplines categories.
Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration and extension – which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. Language and Power, Second Edition has been completely revised and updated and includes: a comprehensive survey of the ways in which language intersects and connects with the social, cultural and political aspects of power; an introduction to the history of the field, covering all the major approaches, theoretical concepts and methods of analysis in this important and developing area of academic study; coverage of all the ‘traditional’ topics, such as race, gender and institutional power, but also newer topics such as the discourse of post-truth, and the power of social media; readings from works by seminal figures in the field, such as Robin Lakoff, Deborah Cameron and Teun van Dijk; real texts and examples throughout, including advertisements from cosmetics companies; newspaper articles and headlines; websites and internet media; and spoken dialogues such as political and presidential speeches; a supporting companion website that aims to challenge students at a more advanced level and which features extra reading, exercises, follow-up activities, and suggestions for further work. Language and Power will be essential reading for students studying English language or linguistics.
Multimodal Epistemologies
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Author : Arianna Maiorani
language : en
Publisher: Routledge
Release Date : 2014-04-24
Multimodal Epistemologies written by Arianna Maiorani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Language Arts & Disciplines categories.
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
Multimodality Ideology And Manipulation
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Author : Jacopo Castaldi
language : en
Publisher:
Release Date : 2025
Multimodality Ideology And Manipulation written by Jacopo Castaldi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Discourse analysis, Narrative categories.
"This book examines how sociopolitical and intercultural ideologies surrounding globalization and neoliberalism are constructed and negotiated in travel documentaries, focusing on the BBC's role in reproducing neo-imperialistic and neoliberal values. It argues that these documentaries naturalize the values underpinning globalization and justify the exploitation of resources from the UK and the West at the expense of developing countries, reflecting forms of neo-imperialism. After discussing the BBC's role as a Public Service Provider and the research's theoretical and methodological foundations, three case studies explore the semiotic and cognitive processes involved in media effects. Through an interdisciplinary approach integrating Multimodal Critical Discourse Analysis, Audience Research, and Relevance Theory, the book contributes to discussions on the application of multimodality theory to social concerns and addresses academic communities in media studies, critical discourse studies, and semiotics. This book will interest scholars in multimodality, critical discourse analysis, media and communication studies, and semiotics"--