Towards A National Tourism Marketing And Development Strategy
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Towards A National Tourism Marketing And Development Strategy
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Author : English Tourist Board
language : en
Publisher:
Release Date : 197?
Towards A National Tourism Marketing And Development Strategy written by English Tourist Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 197? with categories.
Towards A National Tourism Marketing And Development Strategy
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Author :
language : en
Publisher:
Release Date : 1971
Towards A National Tourism Marketing And Development Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with categories.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author : Ray, Nilanjan
language : en
Publisher: IGI Global
Release Date : 2015-08-03
Emerging Innovative Marketing Strategies In The Tourism Industry written by Ray, Nilanjan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Tourism Marketing
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Author : Nilanjan Ray
language : en
Publisher: CRC Press
Release Date : 2017-09-01
Tourism Marketing written by Nilanjan Ray and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Business & Economics categories.
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
The Essence Of Tourism Development
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Author : A. K. Raina
language : en
Publisher: Sarup & Sons
Release Date : 2004
The Essence Of Tourism Development written by A. K. Raina and has been published by Sarup & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Sustainable development categories.
Study with reference to India.
Tourism Policy And Planning
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Author : David L Edgell
language : en
Publisher: Routledge
Release Date : 2008-09-10
Tourism Policy And Planning written by David L Edgell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-10 with Business & Economics categories.
For many communities and countries throughout the world tourism is the most valuable industry. Economic changes taking place in China, India, and the United States (with almost 3 billion people, half the world's population), for example, will have major impacts on the global tourism markets of tomorrow. Social-cultural changes in Europe, with borderless tourism crossings and a common currency, are increasing opportunities for tourism growth. East Asia and the Pacific Rim are experiencing unprecedented growth and change in tourism. From the perspective of economic policy, tourism for local communities is a vital economic development tool producing income, creating jobs, spawning new businesses, spurring economic development, promoting economic diversification, developing new products, and contributing to economic integration. If local and national governments are committed to broad based tourism policies, then tourism will provide its citizens with a higher quality of life while it generates sustained economic, environmental, and social benefits. The wellspring to future growth for tourism throughout the world is a commitment toward good policy. Governments, the private sector, and not-for-profit agencies must be the leaders in a sustainable tourism policy that transcends the economic benefits and embraces environmental and cultural interests as well. Tourism Policy and Planning: Yesterday, Today, and Tomorrow addresses key ingredients for positive tourism policies and planning that will lead this generation and the next toward a greater quality of life resulting from tourism growth. The aim of this book is to provide government policy-makers (at all levels), business leaders, not-for-profit executives, university professors, students, tourism industry managers, and the general public with an introduction and examination of important policy and planning issues in tourism.
Sustainable Destination Branding And Marketing
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Author : Anukrati Sharma
language : en
Publisher: CABI
Release Date : 2019-12-21
Sustainable Destination Branding And Marketing written by Anukrati Sharma and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-21 with Business & Economics categories.
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Strategic Tourism Planning For Communities
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Author : Anukrati Sharma
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-06-12
Strategic Tourism Planning For Communities written by Anukrati Sharma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-12 with Business & Economics categories.
From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, the authors explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.
The Tourism Development Handbook
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Author : Kerry Godfrey
language : en
Publisher: Burns & Oates
Release Date : 2000
The Tourism Development Handbook written by Kerry Godfrey and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Tourism S Potential As A Sustainable Development Strategy
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Author : World Tourism Organization
language : en
Publisher: WTO
Release Date : 2005
Tourism S Potential As A Sustainable Development Strategy written by World Tourism Organization and has been published by WTO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Proceedings from the 2004 WTO Tourism Policy Forum held at George Washington University, Washington D.C. on 18-20 October 2004