Tracking The Media
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Tracking The Media
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Author : Subarno Chattarji
language : en
Publisher: Routledge
Release Date : 2009-03-09
Tracking The Media written by Subarno Chattarji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-09 with Political Science categories.
This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.
Tracking The Media
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Author : Subarno Chattarji
language : en
Publisher: Routledge
Release Date : 2009-03-09
Tracking The Media written by Subarno Chattarji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-09 with Political Science categories.
This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.
Media Practice And Theory Tracking Emergent Thresholds Of Experience
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Author : Nicole De Brabandere
language : en
Publisher: Vernon Press
Release Date : 2023-04-18
Media Practice And Theory Tracking Emergent Thresholds Of Experience written by Nicole De Brabandere and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-18 with Art categories.
This volume gathers research at the intersection of art and the interdisciplinary humanities to develop an understanding of media assemblages that insist on the generativity of their situatedness within ecologies of practice. These contributions propose media assemblages that enlarge the time and space for co-compositions between media and bodies that reshape subjective, perceptual, and affective registers of experience. Media assemblages include photography, performance, criticism, curation, installation, animation, collage, video and VR, as well as archival and somatic practices. Research as a form of practice is a key orientation in this volume since it offers a means of engaging the world-making proposition offered by Isabelle Stengers that practices are specified through irreducible entanglements that cause one to think, feel, and hesitate. The generative linkages between different disciplinary approaches for engaging research practice across the arts and humanities are favoured over disciplinary and media-based exclusivity. When practice is not posed as an intervention or counterpoint to scholarly research or in opposition to the discursive, differences emerge, not based on convention but through the situatedness of emergent insight. The goal is thus not to forward a reproducible formula for knowledge creation but to weave the conditions for utterances both within and in excess of discipline, convention, and establishment. How can research engender the making of communities between, across, and in excess of institutional frameworks through the emergent affinities, postures, and formats of evolving and inclusive forms of research? This volume is a valuable reference for researchers/practitioners within the arts and humanities as it exemplifies both critical and situated methods for developing interdisciplinary research as a means of transforming the terms of research itself.
Fake News In An Era Of Social Media
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Author : Yasmin Ibrahim
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-01-29
Fake News In An Era Of Social Media written by Yasmin Ibrahim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Social Science categories.
Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.
Tracking The Audience
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Author : Karen Buzzard
language : en
Publisher: Taylor & Francis
Release Date : 2012-04-27
Tracking The Audience written by Karen Buzzard and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Language Arts & Disciplines categories.
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.
Eye Tracking The User Experience
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Author : Aga Bojko
language : en
Publisher: Rosenfeld Media
Release Date : 2013-11-15
Eye Tracking The User Experience written by Aga Bojko and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Computers categories.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Social Media Marketing
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2020-11-18
Social Media Marketing written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
Crm For Dummies
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Author : Lars Helgeson
language : en
Publisher: John Wiley & Sons
Release Date : 2017-07-05
Crm For Dummies written by Lars Helgeson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Business & Economics categories.
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
The Broadcast Media Inside Track
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Author : Ben Anchor
language : en
Publisher: Anchor Publishing
Release Date : 2021-05-31
The Broadcast Media Inside Track written by Ben Anchor and has been published by Anchor Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-31 with Business & Economics categories.
At last, a book offering real insight into careers in the broadcast media industry. Author Ben Anchor helps aspiring media professionals identify the right approaches to job hunting and staying relevant in a rapidly changing profession. In an industry notoriously dominated by talent and a job market obsessed with credentials it is vital to balance the two. Drawing on experiences from podcast guests and his own, the author takes the reader on a well thought through journey of personal discovery. Covering an approach to decision making and taking action that will move you closer to meaningful work and alignment with your deepest motives, character traits and technical skills. ✓ The book leaves readers with an inner confidence about their core competencies and the ability to plug any gaps through professional and self development. Coming from the realistic starting point of just starting out, honing your interests to strengthen ties with the connections in your network. Discussing the value of communicating clearly in all the relevant mediums of the modern world about your skills and desire to build professional experience. ✓ If you want to make leaps and bounds in your broadcast media career, this is the book for you. The best way to make progress is to learn from someone who’s already walked the path before you. This book is worth every penny as the ticket price for newcomers taking the inside track to getting their dream job in the broadcast media industry. ✓
Topic Detection And Tracking
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Author : James Allan
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Topic Detection And Tracking written by James Allan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Topic Detection and Tracking: Event-based Information Organization brings together in one place state-of-the-art research in Topic Detection and Tracking (TDT). This collection of technical papers from leading researchers in the field not only provides several chapters devoted to the research program and its evaluation paradigm, but also presents the most current research results and describes some of the remaining open challenges. Topic Detection and Tracking: Event-based Information Organization is an excellent reference for researchers and practitioners in a variety of fields related to TDT, including information retrieval, automatic speech recognition, machine learning, and information extraction.