Trade Marks And Brands
DOWNLOAD eBooks
Download Trade Marks And Brands PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Trade Marks And Brands book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Trademarks Brands And Competitiveness
DOWNLOAD eBooks
Author : Teresa da Silva Lopes
language : en
Publisher: Routledge
Release Date : 2010-05-04
Trademarks Brands And Competitiveness written by Teresa da Silva Lopes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Trade Marks And Brands
DOWNLOAD eBooks
Author : Lionel Bently
language : en
Publisher: Cambridge University Press
Release Date : 2011-03-03
Trade Marks And Brands written by Lionel Bently and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Law categories.
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Trade Marks And Brands
DOWNLOAD eBooks
Author : Lionel Bently
language : en
Publisher:
Release Date : 2008-06-12
Trade Marks And Brands written by Lionel Bently and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-12 with Brand name products categories.
A collection of essays examining the nature and function of trade marks and brands, first published in 2008.
Registered Trademark
DOWNLOAD eBooks
Author : Cheryl Lorraine Hodgson
language : en
Publisher: Brandaide Press
Release Date : 2019-10-08
Registered Trademark written by Cheryl Lorraine Hodgson and has been published by Brandaide Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.
Trademark Valuation
DOWNLOAD eBooks
Author : Gordon V. Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2013-11-04
Trademark Valuation written by Gordon V. Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-04 with Law categories.
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative Second Edition. Considers methods to determine the real value of your trademarkand exploit its full potential Offers dozens of case studies that illustrate how to applyvaluation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms,principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and otherinternational trademark considerations
A Practical Guide To Trade Mark Law
DOWNLOAD eBooks
Author : Amanda Michaels
language : en
Publisher:
Release Date : 1996
A Practical Guide To Trade Mark Law written by Amanda Michaels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marks of origin categories.
This introduction to the commercial use of brands and trade marks has been revised and updated to incorporate developments in UK law with particular reference to legislation concerning service marks as introduced by the Trade Marks (Amendment) Act 1984 and the Patents Designs and Trade Marks Act 1986. It deals with the use of trade marks in commercial practice as well as the registration and legal remedies available to the trade mark owner. The book includes a number of illustrations showing the variety of uses for trade marks, plus products which are counterfeit or infringe the regulations.
How Many Trademarks Does It Take To Protect A Brand
DOWNLOAD eBooks
Author : Mary Sullivan
language : en
Publisher:
Release Date : 2001
How Many Trademarks Does It Take To Protect A Brand written by Mary Sullivan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand name products categories.
The Brand And Its History
DOWNLOAD eBooks
Author : Patricio Sáiz
language : en
Publisher: Routledge
Release Date : 2022-03-16
The Brand And Its History written by Patricio Sáiz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-16 with Business & Economics categories.
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Arbitrating Brands
DOWNLOAD eBooks
Author : Metka Potočnik
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Arbitrating Brands written by Metka Potočnik and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Law categories.
In light of the controversy of the Philip Morris cases against Australia and Uruguay, this book systematically explores trade marks and brands as foreign direct investment, and in particular their substantive protection under international investment treaties. With the use of various hypothetical examples of devaluation of investments made in brands, the book explores the specifics of arbitrating investment claims arising out of state trade mark regulation. This work aims to establish useful tools in bridging the terminological and analytical gaps between experts in intellectual property law and international investment law.
Trade Mark Law And Sharing Names
DOWNLOAD eBooks
Author : Ilanah Simon Fhima
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009-01-01
Trade Mark Law And Sharing Names written by Ilanah Simon Fhima and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Law categories.
There are a number of points throughout the trade mark system where multiple undertakings share the same name, either unwillingly, or by consent. In this timely book, expert contributors address this controversial issue and identify the various points at which names are shared. This unique book uses both historical and interdisciplinary perspectives, as well as more traditional legal methodology, to examine the practical and theoretical implications of such name sharing for the parties involved. It analyses what can be learned from the sharing process about the nature of the trade mark system and the interests which it protects. General themes relating to the nature and purpose of trade mark law are also discussed. The contributors focus on UK and European law and their detailed treatment of specific trade mark topics will prove invaluable to postgraduate law students and academics specialising in intellectual property. Legal practitioners will appreciate the up-to-date consideration of concepts important in both contentious and non-contentious trade mark practice and in-house counsel for brand owners will benefit from the expert guidance offered on issues relevant to protecting their trade marks.