Trade Show Management
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Trade Show Management
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Author : Manfred Kirchgeorg
language : en
Publisher: Gabler Verlag
Release Date : 2005-09-27
Trade Show Management written by Manfred Kirchgeorg and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-27 with Business & Economics categories.
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Trade Fair Management And Exhibit Marketing
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Author : R. S. Popli
language : en
Publisher:
Release Date : 1990
Trade Fair Management And Exhibit Marketing written by R. S. Popli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Exhibitions categories.
Professional Trade Show Exhibit Manager S Handbook
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Author : Brett Alexander Lipeles
language : en
Publisher: Brett A Lipeles
Release Date : 2006
Professional Trade Show Exhibit Manager S Handbook written by Brett Alexander Lipeles and has been published by Brett A Lipeles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Unlike all of the other books written about how to present your company and product at the show, this handbook covers every part of the trade show display logistics cycle such as: Preparing the Request for Proposal and purchasing the booth; Shipping the exhibit; Managing the various union workers at the show to maximize efficiency during display installation and dismantle; Working with show management to achieve your results; Packing, shipping, and storing your exhibit; Qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. These are proven techniques: If you master and apply the tips that are documented within this guide you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.
Trade Show And Event Marketing
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Author : Ruth P. Stevens
language : en
Publisher: Texere
Release Date : 2005
Trade Show And Event Marketing written by Ruth P. Stevens and has been published by Texere this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
B2b Relationship Marketing Management In Trade Fair Activity
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Author : Marcin Gębarowski
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-05-11
B2b Relationship Marketing Management In Trade Fair Activity written by Marcin Gębarowski and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Business & Economics categories.
The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationships. The book begins by presenting the issue of contemporary retail real estate trade fairs and the methods of researching into the marketing activity of exhibitors. It then uses a four-stage primary research method to propose a model of managing retail real estate trade fair participants’ relationships with customers and other trade fair participants. The results of this study are then used to present the issue of trade fair activity management in a project life cycle, before the book goes on to explore the general problem of relationship marketing management in B2B services. In addition, it also discusses marketing activities participated in during trade fairs, such as experiential marketing and a trade fair conversation. As such, the book provides an extensive perspective on the researched phenomenon, and its findings will also be useful in other industries.
How To Participate Profitably In Trade Shows
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Author : Robert B. Konikow
language : en
Publisher:
Release Date : 1985
How To Participate Profitably In Trade Shows written by Robert B. Konikow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Expositions And Trade Shows
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Author : Deborah Robbe
language : en
Publisher: Wiley-Interscience
Release Date : 1999-09-17
Expositions And Trade Shows written by Deborah Robbe and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-17 with Business & Economics categories.
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
Trade Show In A Day
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Author : The Planning Shop
language : en
Publisher:
Release Date : 2006
Trade Show In A Day written by The Planning Shop and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and attracting potential customers. This handy guide shows readers how to manage logistics and get the most out of their trade show dollars. A step-by-step timeline covers selecting and designing a winning booth, saving money on trade show services, developing promotions that drive attendees to the booth, detailed logistics planning including preparing budgets, and sample scripts for talking to people who visit the booth. From the PublisherTrade shows are the single best form of marketing for many businesses in the US. They provide an outstanding way to find new customers, secure leads, make sales, check out the competition, and reconnect with current customers.But a successful trade show experience doesn't just happen. It takes planning. And planning a trade show can be confusing, expensive, and time-consuming. Trade Show In A Day walks you through the process, showing you how to choose the right show, select the best booth, merchandise your products or services, and most importantly, how to secure leads and turn them into customers.Before you spend thousands--if not tens of thousands--on your trade show exhibit, use this complete guide to ensure you make the most of your trade show experience and succeed in reaching your goals!
The Tradeshow Week Data Book
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Author :
language : en
Publisher:
Release Date : 2009
The Tradeshow Week Data Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Congresses and conventions categories.
Exhibit Marketing And Trade Show Intelligence
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Author : Klaus Solberg Söilen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-12
Exhibit Marketing And Trade Show Intelligence written by Klaus Solberg Söilen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Business & Economics categories.
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
