Expositions And Trade Shows
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Exhibitions Trade Fairs And Industrial Events
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Author : Warwick Frost
language : en
Publisher: Routledge
Release Date : 2017-09-22
Exhibitions Trade Fairs And Industrial Events written by Warwick Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Expositions And Trade Shows
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Author : Deborah Robbe
language : en
Publisher: Wiley-Interscience
Release Date : 1999-09-17
Expositions And Trade Shows written by Deborah Robbe and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-17 with Business & Economics categories.
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
Trade Shows From One Country To The Next
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Author : Larry Kulchawik
language : en
Publisher: Page Publishing Inc
Release Date : 2015-04-17
Trade Shows From One Country To The Next written by Larry Kulchawik and has been published by Page Publishing Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Business & Economics categories.
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Exhibitions And Trade Shows
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Author : Ivan Jurisevic
language : en
Publisher: Claremont
Release Date : 2005-05
Exhibitions And Trade Shows written by Ivan Jurisevic and has been published by Claremont this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05 with categories.
Trade Shows And Professional Exhibits Directory
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Author :
language : en
Publisher:
Release Date : 1988
Trade Shows And Professional Exhibits Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Exhibitions categories.
Trade Shows Worldwide
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Author : Matthew Miskelly
language : en
Publisher: Gale Cengage
Release Date : 2008-12
Trade Shows Worldwide written by Matthew Miskelly and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Fairs categories.
Trade Show Management
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Author : Manfred Kirchgeorg
language : en
Publisher: Gabler Verlag
Release Date : 2006-10-11
Trade Show Management written by Manfred Kirchgeorg and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-11 with Business & Economics categories.
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Trade Shows Worldwide 23
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Author : Thomson Gale
language : en
Publisher: Gale Cengage
Release Date : 2006-05
Trade Shows Worldwide 23 written by Thomson Gale and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
United States Trade Shows Exhibitions
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Author :
language : en
Publisher:
Release Date : 1970
United States Trade Shows Exhibitions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Exhibitions categories.
Directory Of United States Trade Shows Expositions And Conventions
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Author : United States. Department of Commerce
language : en
Publisher:
Release Date :
Directory Of United States Trade Shows Expositions And Conventions written by United States. Department of Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Exhibitions categories.
