Exhibitions And Trade Shows
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Exhibitions Trade Fairs And Industrial Events
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Author : Warwick Frost
language : en
Publisher: Routledge
Release Date : 2017-09-22
Exhibitions Trade Fairs And Industrial Events written by Warwick Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Exhibitions And Trade Shows
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Author : Ivan Jurisevic
language : en
Publisher: Claremont
Release Date : 2005-05
Exhibitions And Trade Shows written by Ivan Jurisevic and has been published by Claremont this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05 with categories.
Trade Shows Worldwide 23
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Author : Thomson Gale
language : en
Publisher: Gale Cengage
Release Date : 2006-05
Trade Shows Worldwide 23 written by Thomson Gale and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Trade Shows Worldwide
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Author : Matthew Miskelly
language : en
Publisher: Gale Cengage
Release Date : 2008-12
Trade Shows Worldwide written by Matthew Miskelly and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Fairs categories.
Exhibitions And Trade Shows
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Author : Ivan Jurisevic
language : en
Publisher: Longman Publishing Group
Release Date : 2002
Exhibitions And Trade Shows written by Ivan Jurisevic and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Exhibitions categories.
Shows how to make a profit from exhibiting, taking you through a timeline of activities that need to be performed at specific times. It incorporates what to do before, during and after a show. How to exhibit in a systematic and profitable way and turn show visitors into sales. For beginner and advanced exhibitors.
Trade Show Management
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Author : Manfred Kirchgeorg
language : en
Publisher: Gabler Verlag
Release Date : 2005-10-11
Trade Show Management written by Manfred Kirchgeorg and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-11 with Business & Economics categories.
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Trade Fair Management And Exhibit Marketing
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Author : R. S. Popli
language : en
Publisher:
Release Date : 1990
Trade Fair Management And Exhibit Marketing written by R. S. Popli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Exhibitions categories.
Trends In Trade Fairs
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Author : Johannes Marie Hubert Huynen
language : en
Publisher:
Release Date : 1973
Trends In Trade Fairs written by Johannes Marie Hubert Huynen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Europe categories.
United States Trade Shows Exhibitions
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Author :
language : en
Publisher:
Release Date : 1970
United States Trade Shows Exhibitions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Exhibitions categories.
How To Get The Most Out Of Trade Shows
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Author : Steve Miller
language : en
Publisher: N T C Business Books
Release Date : 1996
How To Get The Most Out Of Trade Shows written by Steve Miller and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting