Trade Shows
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Trade Shows Worldwide 23
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Author : Thomson Gale
language : en
Publisher: Gale Cengage
Release Date : 2006-05
Trade Shows Worldwide 23 written by Thomson Gale and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Trade Shows Worldwide
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Author : Matthew Miskelly
language : en
Publisher: Gale Cengage
Release Date : 2008-12
Trade Shows Worldwide written by Matthew Miskelly and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Fairs categories.
The Complete Idiot S Guide To Trade Shows
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Author : Linda Musgrove
language : en
Publisher: Penguin
Release Date : 2009-03-03
The Complete Idiot S Guide To Trade Shows written by Linda Musgrove and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Trade Shows From One Country To The Next
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Author : Larry Kulchawik
language : en
Publisher: Page Publishing Inc
Release Date : 2015-04-17
Trade Shows From One Country To The Next written by Larry Kulchawik and has been published by Page Publishing Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Business & Economics categories.
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Trade Shows In The Globalizing Knowledge Economy
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Author : Harald Bathelt
language : en
Publisher: OUP Oxford
Release Date : 2014-07-17
Trade Shows In The Globalizing Knowledge Economy written by Harald Bathelt and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-17 with Business & Economics categories.
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Trade Shows In The 21st Century
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Author : Béliard, Anne-Sophie
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-09-06
Trade Shows In The 21st Century written by Béliard, Anne-Sophie and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Social Science categories.
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.
How To Get The Most Out Of Trade Shows
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Author : Steve Miller
language : en
Publisher: N T C Business Books
Release Date : 1990
How To Get The Most Out Of Trade Shows written by Steve Miller and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Exhibitions Trade Fairs And Industrial Events
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Author : Warwick Frost
language : en
Publisher: Routledge
Release Date : 2017-09-22
Exhibitions Trade Fairs And Industrial Events written by Warwick Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Trade Shows In The Globalizing Knowledge Economy
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Author : Harald Bathelt
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Trade Shows In The Globalizing Knowledge Economy written by Harald Bathelt and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Trade Shows Worldwide
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Author : Kim Hunt
language : en
Publisher: Gale Cengage
Release Date : 2005-07
Trade Shows Worldwide written by Kim Hunt and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07 with categories.
Trade Shows Worldwide, 22nd edition, profiles 10,000 trade shows and exhibitions held in the United States and around the globe.Part One details contact information, sponsoring organizations, show statistics, and fees for admission and booth rental. Part Two provides a separate alphabetical listing of show organizers and sponsors (numbering around 6,000). Part Three features approximately 6100 listings of information on Trade Show Facilities, Services, and Information Sources, and is followed by a Rankings section detailing exhibition space needed, space available, and hotel rooms needed for the shows and facilities.
