Trade Shows In The 21st Century
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Trade Shows In The 21st Century
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Author : Béliard, Anne-Sophie
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-09-06
Trade Shows In The 21st Century written by Béliard, Anne-Sophie and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Social Science categories.
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.
Trade Shows In The 21st Century
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Author : Anne-Sophie Béliard
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-09-28
Trade Shows In The 21st Century written by Anne-Sophie Béliard and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-28 with categories.
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities. Showcasing original research on the role of events in the structuration of careers and professions, this book focuses on professional events as a lens to analyse the transformations of professional worlds. It highlights the explanatory effect of career stage on event participation and use and the way events craft sociability to strengthen professions and careers. Different economic sectors are explored including new business lines, such as transmedia, Fab Labs and TV show and globalizing sectors, such as, business representation, fine dining and international trade exhibitions. Mature economic sectors such as craft fairs, film festivals and the events sector itself are also analysed. Providing an empirical and multidisciplinary approach to professional events and a diversity of case studies, this book will be an ideal read for sociologists interested in business, human resources and organization.
Trade Shows From One Country To The Next
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Author : Larry Kulchawik
language : en
Publisher: Page Publishing Inc
Release Date : 2015-04-17
Trade Shows From One Country To The Next written by Larry Kulchawik and has been published by Page Publishing Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-17 with Business & Economics categories.
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Trade Shows In The Globalizing Knowledge Economy
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Author : Harald Bathelt
language : en
Publisher: OUP Oxford
Release Date : 2014-07-17
Trade Shows In The Globalizing Knowledge Economy written by Harald Bathelt and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-17 with Business & Economics categories.
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Services The Export Of The 21st Century
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Author : Joe Reif
language : en
Publisher: World Trade Press
Release Date : 1997
Services The Export Of The 21st Century written by Joe Reif and has been published by World Trade Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.
Trade Show Management
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Author : Manfred Kirchgeorg
language : en
Publisher: Gabler Verlag
Release Date : 2005-10-11
Trade Show Management written by Manfred Kirchgeorg and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-11 with Business & Economics categories.
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Exhibitions And Trade Shows
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Author : Ivan Jurisevic
language : en
Publisher: Claremont
Release Date : 2005-05
Exhibitions And Trade Shows written by Ivan Jurisevic and has been published by Claremont this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05 with categories.
Running A 21st Century Small Business
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Author : Randy W. Kirk
language : en
Publisher: Hachette UK
Release Date : 2009-06-27
Running A 21st Century Small Business written by Randy W. Kirk and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-27 with Business & Economics categories.
Companies employing 10 persons or less are the economic powerhouse of the twentieth century. Now, the only book of its kind ever published tells you, step by step, how to start your own very small business and keep it running profitably, through the good times and the tough times. Written by a successful businessman and national lecturer, When Friday Isn't Payday: -- Helps you answer that all-important question -- Do I have what it takes to succeed in my own business? -- Clarifies the issues of partnership and involving family members -- Steers you toward the right location -- and tells you how much it will cost to open the doors -- Provides detailed, time-tested strategies for selecting vendors, selling, collecting, planning, goal setting, brain-storming, and problem solving -- Gives invaluable guidance on hiring, firing, training, and motivating employees -- Offers special in-depth sections on advertising, promotion, marketing, and trade shows.
World Trade
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Author : Jo Marie Griesgraber
language : en
Publisher: Pluto Press (UK)
Release Date : 1997
World Trade written by Jo Marie Griesgraber and has been published by Pluto Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
In this volume, contributors look at how the destruction of tariff barriers on a world scale opens the weaker economies to the power of the transnational corporations, and often leads to greater impoverishment of already poor countries and peoples. They discuss strategies and ideas for the creation of an economic climate which would allow free and fair trade for everyone in the 21st century.
How To Find Work In The 21st Century
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Author : Ron McGowan
language : en
Publisher: Anthem Press
Release Date : 2013-09-15
How To Find Work In The 21st Century written by Ron McGowan and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-15 with Business & Economics categories.
A comprehensive guide to finding meaningful employment with tips on how to define what you have to offer employers, how to market and sell yourself, how to network effectively and how to use social media tools to find employment.
