Transform Your Marketing
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The Results Obsession
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Author : Karen J Marchetti
language : en
Publisher:
Release Date : 2020-07
The Results Obsession written by Karen J Marchetti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07 with categories.
If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
Transform Your Marketing
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Author : Rick Ramos
language : en
Publisher: Independently Published
Release Date : 2023-06-16
Transform Your Marketing written by Rick Ramos and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-16 with categories.
Are you tired of random marketing tactics that don't deliver results? Do you want to unlock the secrets to rapid business growth? Look no further. In Transform Your Marketing, renowned marketing strategist and CMO Rick Ramos, who's grown businesses from zero to 8- and 9-figure, shares his breakthrough playbook that combines brand and marketing strategies with expert advice on growth tactics to create a complete marketing plan for your business. This comprehensive guide will show you how to create a brand that customers will love, develop a strategic marketing plan, and master over 33 marketing tactics to drive success. Gone are the days of trying anything and everything to see what sticks. With Transform Your Marketing, you'll gain the tools and knowledge to create a strategic plan that guarantees success for your business. Whether you're a founder, entrepreneur, CMO, VP, or Marketing Director, this playbook is the easiest and fastest way to create a marketing plan to propel your business growth. Packed with practical tips, actionable insights, and real-world examples, Transform Your Marketing is a must-read for anyone looking to transform their marketing strategy and achieve business success. In this book, you'll learn: How to create effective marketing funnels to generate leads and sales consistently How to define your target customer and craft a compelling value proposition for explosive growth How to create a timeless brand that will endure for decades and adapt as needed Insider tips on working with designers to create a standout brand identity How to develop your brand positioning, personality, and voice to excel on social media Expert advice on over 33 different growth tactics you can implement every day to drive business success Learn exclusive frameworks like the Transformed Brand Tone Map, Brand Mentor's Story, and the DRAKE Method to elevate your brand. Don't leave your marketing strategy to chance. Transform Your Marketing is your ultimate guide to creating a winning marketing plan that will supercharge your business growth. Get your copy now and start your journey to marketing mastery.
Click
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Author : Kevin Wilhelm
language : en
Publisher: Lioncrest Publishing
Release Date : 2019-10
Click written by Kevin Wilhelm and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10 with Business & Economics categories.
You're hungry to get this win for your business, but you're not sure where to turn next. It can be extremely frustrating to feel that your business could be helping more people-- should be helping more people--but you're not reaching as many prospects as you think you should. You know that marketing is the key to unlocking the full potential of your business, but you have yet to find a resource that makes this complex category easy to understand and implement. Or, you hired an agency that promised huge results and were disappointed when what they delivered didn't live up to the hype. Click is the actionable guide you need to confidently (re)engage with digital marketing for your business. Entrepreneur and marketer Kevin Wilhelm knows the struggle business owners face, and now, he wants to help you experience digital marketing with newfound clarity. You'll be equipped with questions to ask an agency or your team, the steps to build a marketing plan, software suggestions to help track ROI, and the wisdom to reinvest or walk away.
Digital Strategy
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Author : Mark Robertson
language : en
Publisher:
Release Date : 2018-04-17
Digital Strategy written by Mark Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!
The Analytical Marketer
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Author : Adele Sweetwood
language : en
Publisher: Harvard Business Review Press
Release Date : 2016-09-13
The Analytical Marketer written by Adele Sweetwood and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.
Do Something Different
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Author : Jurgen Wolff
language : en
Publisher: Random House
Release Date : 2005
Do Something Different written by Jurgen Wolff and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Corporations categories.
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
Momentum
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Author : Shama Hyder
language : en
Publisher: BenBella Books, Inc.
Release Date : 2016-05-17
Momentum written by Shama Hyder and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-17 with Business & Economics categories.
Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Purple Cow
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2005-01-27
Purple Cow written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-27 with Business & Economics categories.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Partnership Marketing
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Author : Ron Kunitzky
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-13
Partnership Marketing written by Ron Kunitzky and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-13 with Business & Economics categories.
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
Sell Like Titans
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Author : Sam Amoo
language : en
Publisher: Sam Amoo Publishing
Release Date : 2022-11-21
Sell Like Titans written by Sam Amoo and has been published by Sam Amoo Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-21 with Business & Economics categories.
Do You Want to Learn the Marketing Principles of World Class Marketers and Translate Them Into Marketing Tactics That Will Get You Results You Can Be Proud Of? You can master the art of sales and marketing, but you can only do it if you understand the psychology of persuasion, marketing, motivation, choice, advertising and branding. This book teaches you Everything you need to know to transform your business into a top-notch operation. It reveals the everyday rules and power of the marketing tactics, routines, the million dollar habits of billionaires and world-class performers and marketers - how they get their messages across, who they are trying to attract, and why - The simple path to wealth building. This book will change everything you thought you knew about the psychology of marketing, psychology of branding, influence of the psychology of persuasion, psychology of motivation, psychology of choice, psychology of money, psychology of advertising, and consumer behavior. If you are resolute about growing your business, understanding these is critical. It is not enough to know what people want; you have to understand why they want it. You won't just learn how to implement some of the tactics used by the top-ranked marketers of today, you'll also understand what makes these marketers so effective, which is the code of the extraordinary mind. In Gap selling, we explicitly say, “don't sell to need!” Selling to need stunts the sale and puts the salesperson in the cheap seats. Gap Selling provides a framework for gaining your prospects' attention, getting them to trust you enough to tell you about their problems, and provide you with a way to get them to buy. If you want to transform your business into a powerhouse, then you need to learn the million dollar habits - the most powerful marketing technique and tactic that top marketers in every industry are using today. You need to learn how to tap into the psychological and behavioral patterns of the biggest customers on earth. It is the secret behind how I raised myself from failure to success. This book teaches you how to do exactly the same. In this book you will learn; How to use psychology of persuasion to create highly-converting customer experiences. The latest data on consumer behavior, motivation, and decision-making. The psychology of branding. How to leverage marketing and advertising to grow your business. And much, more. The world is full of entrepreneurs, each hoping to sell like a titan. We want to be bigger, faster, and smarter, but to achieve our goals, we have to understand how the market operates. If you’re looking to transform your business, then you don’t want to miss this book. It’s a must read for every entrepreneur, salesperson, business owner, marketer, public speaker, and anyone looking to transform their life, business, and world. Furthermore, this book will teach you how to create a persuasive marketing message that gets results. It will teach you to communicate with people so they want to buy from you, and how to get people to like, trust, and believe in you. It will also teach you how to make them do what you want them to do, and how to become the most influential person in the world by mastering the art of persuasion. "Sell Like Titans" is the ultimate sales machine with the culmination of research to eventually transform your business from good to great. In addition to teaching you the science behind why things work, I explained how to use this million dollar habits and knowledge to market to your target audience with unprecedented success. Get My New Book and Learn How to Attract Customers and Scale Your Business like a World Class Marketer