Transformation And Continuity The U S Carbonated Soft Drink Bottling Industry And Antitrust Policy Since 1980
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Transformation And Continuity
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Author : Harold Saltzman
language : en
Publisher:
Release Date : 1999
Transformation And Continuity written by Harold Saltzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Antitrust law categories.
Transformation And Continuity The U S Carbonated Soft Drink Bottling Industry And Antitrust Policy Since 1980
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Author :
language : en
Publisher: DIANE Publishing
Release Date :
Transformation And Continuity The U S Carbonated Soft Drink Bottling Industry And Antitrust Policy Since 1980 written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Transformation And Continuity
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Author : Harold Saltzman
language : en
Publisher:
Release Date : 1999
Transformation And Continuity written by Harold Saltzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Antitrust law categories.
Strategy Structure And Antitrust In The Carbonated Soft Drink Industry
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Author : Timothy Muris
language : en
Publisher: Praeger
Release Date : 1993-05-30
Strategy Structure And Antitrust In The Carbonated Soft Drink Industry written by Timothy Muris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-05-30 with Business & Economics categories.
Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.
Federal Antitrust Developments In The United States Annual Reports To The Competition Committee Of The Directorate For Financial And Enterprise Affairs Of The Organisation For Economic Co Operation And Development 2001
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Author :
language : en
Publisher: DIANE Publishing
Release Date :
Federal Antitrust Developments In The United States Annual Reports To The Competition Committee Of The Directorate For Financial And Enterprise Affairs Of The Organisation For Economic Co Operation And Development 2001 written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Federal Trade Commission
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Author : Peter C. Ward
language : en
Publisher: Law Journal Press
Release Date : 2023-10-28
Federal Trade Commission written by Peter C. Ward and has been published by Law Journal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-28 with Law categories.
The book brings you up-to-date on the latest legislative, judicial and administrative actions affecting practice before the Commission.
Healthcare Antitrust Settlements And The Federal Trade Commission
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Author : James Langenfeld
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-30
Healthcare Antitrust Settlements And The Federal Trade Commission written by James Langenfeld and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with Business & Economics categories.
This volume of Research in Law and Economics contains articles that address important legal and economic developments in the areas of healthcare, intellectual property and labor settlements, competitive effects, cartel overcharges, and the U.S. Federal Trade Commission (“FTC”).
Antitrust Law Journal
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Author :
language : en
Publisher:
Release Date : 1986
Antitrust Law Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Energy policy categories.
Driving Down The Cost Of Filling Up
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Author : United States. Congress. House. Committee on Government Reform. Subcommittee on Energy Policy, Natural Resources, and Regulatory Affairs
language : en
Publisher: Commerce Department
Release Date : 2005
Driving Down The Cost Of Filling Up written by United States. Congress. House. Committee on Government Reform. Subcommittee on Energy Policy, Natural Resources, and Regulatory Affairs and has been published by Commerce Department this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
European Perspectives In Marketing
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2004
European Perspectives In Marketing written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information and communication technology in the internationalization efforts of small Norwegian high-tech firms, the symbolic use of mobile telephones among Turkish consumers, the international antitrust strategies of US-based beverage producers, and a great deal more.