Transforming Your Go To Market Strategy

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Transforming Your Go To Market Strategy

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Author : V. Kasturi Rangan
language : en
Publisher: Harvard Business Press
Release Date : 2006

Transforming Your Go To Market Strategy written by V. Kasturi Rangan and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.

Market Led Strategic Change

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Author : Nigel F. Piercy
language : en
Publisher: Routledge
Release Date : 2012-05-04

Market Led Strategic Change written by Nigel F. Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

Transforming Your Business With Aws

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Author : Philippe Abdoulaye
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-06

Transforming Your Business With Aws written by Philippe Abdoulaye and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-06 with Computers categories.

Expert guidance on how to use Amazon Web Services to supercharge your digital services business In Transforming Your Business with AWS: Getting the Most Out of Using AWS to Modernize and Innovate Your Digital Services, renowned international consultant and sought-after speaker Philippe Abdoulaye delivers a practical and accessible guide to using Amazon Web Services to modernize your business and the digital services you offer. This book provides you with a concrete action plan to build a team capable of creating world-class digital services and long-term competitive advantages. You’ll discover what separates merely average digital service organizations from the truly outstanding, as well as how moving to the cloud will enable your business to deliver your services faster, better, and more efficiently. This book also includes: A comprehensive overview of building industry-leading digital service delivery capabilities, including discussions of the development lifecycle, best practices, and AWS-based development infrastructure Explanations of how to implement a digital business transformation strategy An exploration of key roles like DevOps Continuous Delivery, Continuous Deployment, Continuous Integration, Automation, and DevSecOps Hands-on treatments of AWS application management tools, including Elastic Beanstalk, CodeDeploy, and CodePipeline Perfect for executives, managers, and other business leaders attempting to clarify and implement their organization’s digital vision and strategy, Transforming Your Business with AWS is a must-read reference that answers the “why” and, most importantly, the “how,” of digital transformation with Amazon Web Services.

Fit For Growth

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Author : Vinay Couto
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-10

Fit For Growth written by Vinay Couto and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Business & Economics categories.

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Digital Strategy

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Author : Mark Robertson
language : en
Publisher:
Release Date : 2018-04-17

Digital Strategy written by Mark Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

Market Led Strategic Change

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Author : Nigel F. Piercy
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03

Market Led Strategic Change written by Nigel F. Piercy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Big Picture Strategy

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Author : Marta Dapena Baron
language : en
Publisher: John Wiley & Sons
Release Date : 2021-08-24

Big Picture Strategy written by Marta Dapena Baron and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-24 with Business & Economics categories.

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

Strategic Market Management

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Author : Atindra Kumar Biswas
language : en
Publisher: Notion Press
Release Date : 2018-01-17

Strategic Market Management written by Atindra Kumar Biswas and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Education categories.

How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.

Go To Market

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Author : Joana Inch
language : en
Publisher:
Release Date : 2020

Go To Market written by Joana Inch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.

Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue.

Market Led Strategic Change

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Author : Nigel F. Piercy
language : en
Publisher:
Release Date : 2017

Market Led Strategic Change written by Nigel F. Piercy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic books categories.