Market Led Strategic Change
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Market Led Strategic Change
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Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2009
Market Led Strategic Change written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03
Market Led Strategic Change written by Nigel F. Piercy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Market Led Strategic Change
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Author : Nigel Piercy
language : en
Publisher: HarperThorsons
Release Date : 1991
Market Led Strategic Change written by Nigel Piercy and has been published by HarperThorsons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Kundeservice categories.
Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
Market Led Strategic Change
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Author : Piercy
language : en
Publisher:
Release Date :
Market Led Strategic Change written by Piercy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Market Led Strategic Change
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Author : Nigel Piercy
language : en
Publisher:
Release Date : 2002
Market Led Strategic Change written by Nigel Piercy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : es
Publisher:
Release Date : 2002
Market Led Strategic Change written by Nigel F. Piercy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher:
Release Date : 1992-01-01
Market Led Strategic Change written by Nigel F. Piercy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with categories.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher: Routledge
Release Date : 2016-11-03
Market Led Strategic Change written by Nigel F. Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Strategic Marketing
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Author : David W. Cravens
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2006
Strategic Marketing written by David W. Cravens and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Stories Of Strategies And Markets
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Author : Piercy
language : en
Publisher: Routledge
Release Date : 2013-02-01
Stories Of Strategies And Markets written by Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
'Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars (NOTE: cases to be updated), it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Stories of Strategies and Markets: Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for MSc and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management. * Learn from best practice with this collection of highly accessible and topical case studies * Unique: this is an anti case study, case study book which benefits greatly from Piercy's wit and style * Provides conceptual frameworks to challenge conventional thinking