Transmedia Marketing
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Transmedia Marketing
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Author : Anne Zeiser
language : en
Publisher: CRC Press
Release Date : 2015-06-19
Transmedia Marketing written by Anne Zeiser and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Art categories.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies
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Author : Hernández-Santaolalla, Víctor
language : en
Publisher: IGI Global
Release Date : 2020-04-24
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies written by Hernández-Santaolalla, Víctor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms
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Author : Andrea Phillips
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-06-22
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms written by Andrea Phillips and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Business & Economics categories.
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Storytelling Across Worlds
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Author : Tom Dowd
language : en
Publisher: CRC Press
Release Date : 2015-01-30
Storytelling Across Worlds written by Tom Dowd and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Performing Arts categories.
Don’t restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: * Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives * Create writing and production bibles for transmedia property * Monetize your stories across separate media channels * Manage transmedia brands, marketing, and rights * Work effectively with writers and producers in different areas of production * Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.
Transmedia 2 0
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Author : Nuno Bernardo
language : en
Publisher:
Release Date : 2014-04
Transmedia 2 0 written by Nuno Bernardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04 with Art categories.
Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don't have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? In "Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling," Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. "Transmedia 2.0" is the follow up to the 2011 bestseller "The Producers Guide to Transmedia" and draws on Nuno Bernardo's experience of multi-platform storytelling and production. Inspired by Orson Welles radio play "War of the Worlds," Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world's greatest film and television festivals along the way. Through his own experience, Nuno has developed a step-by-step approach to building long-running multi-platform entertainment brands and loyal viewing communities. Now he is sharing his knowledge with filmmakers, content producers for television, gaming and web, marketers and brand managers, audiovisual and media students. All of the aforementioned have one thing in common; they want to learn a trick or two about how to use stories and a transmedial approach to marketing and communication to attract audiences and users to their stories and products. This book analyses how multi-platform storytelling and distribution can help producers to establish true entertainment brands and intellectual property. It also features a series of real case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand.
Transmedia Brand Storytelling
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2023-11-04
Transmedia Brand Storytelling written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-04 with Business & Economics categories.
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Transmedia Marketing
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Author : Anne Zeiser
language : en
Publisher: CRC Press
Release Date : 2015-06-19
Transmedia Marketing written by Anne Zeiser and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Art categories.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Transmedia
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Author : Tom Dowd
language : en
Publisher:
Release Date : 2013
Transmedia written by Tom Dowd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media.
Transmedia Practices In The Long Nineteenth Century
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Author : Christina Meyer
language : en
Publisher: Routledge
Release Date : 2022-02-23
Transmedia Practices In The Long Nineteenth Century written by Christina Meyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-23 with Social Science categories.
This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents – e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers – played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.
Transmedia Branding
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Author : Burghardt Tenderich
language : en
Publisher:
Release Date : 2014
Transmedia Branding written by Burghardt Tenderich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.