Trust Me Pr Is Dead
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Trust Me Pr Is Dead
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Author : Robert Phillips
language : en
Publisher: Unbound Publishing
Release Date : 2015-01-26
Trust Me Pr Is Dead written by Robert Phillips and has been published by Unbound Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-26 with Business & Economics categories.
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of 'spin' is over. In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise. How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next? Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Trust Me Pr Is Dead
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Author : Robert Phillips
language : en
Publisher: Conran Octopus
Release Date : 2015
Trust Me Pr Is Dead written by Robert Phillips and has been published by Conran Octopus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Leadership categories.
"In an age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. 'Spin' is over: the message cannot be managed any more. Capturing the story of a PR industry seemingly unaware of its own death throes, as the time of old industries comes to an end Robert sets out to answer this question: 'if everything is dead, what comes next?'--
Our Future In Public Relations
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Author : Ken Kerrigan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-08-17
Our Future In Public Relations written by Ken Kerrigan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-17 with Business & Economics categories.
In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Trust Power And Public Relations In Financial Markets
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Author : Clea Bourne
language : en
Publisher: Routledge
Release Date : 2016-12-08
Trust Power And Public Relations In Financial Markets written by Clea Bourne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Experiencing Public Relations
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Author : Elizabeth Bridgen
language : en
Publisher: Routledge
Release Date : 2017-09-28
Experiencing Public Relations written by Elizabeth Bridgen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-28 with Social Science categories.
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
The War For Fundraising Talent
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Author : Jason Lewis
language : en
Publisher: Gatekeeper Press
Release Date : 2018-04-15
The War For Fundraising Talent written by Jason Lewis and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-15 with categories.
The War for Fundraising Talent is an honest yet hopeful critique of professional fundraising, intended especially for small shops that find it difficult to consistently achieve their fundraising goals. These organizations are notorious for rapid turnover and high donor attrition which are merely side effects of a much larger problem. This inter-sector conflict will not be won by those organizations who continue to mistakenly consider their scarcest resource to be donors with dollars. After years, if not decades, of obsessively accumulating new donors, most organizations have more than enough donors to keep them busy for quite some time. Those willing to part ways with this time-worn paradigm will discover how to retain more of the talent they already have and empower their new recruits with an environment where fundraising professionals can achieve mastery and find meaning in their work.
Stealth Communications
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Author : Sue Curry Jansen
language : en
Publisher: John Wiley & Sons
Release Date : 2017-05-23
Stealth Communications written by Sue Curry Jansen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Social Science categories.
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Be More Pirate
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Author : Sam Conniff Allende
language : en
Publisher: Penguin UK
Release Date : 2018-05-03
Be More Pirate written by Sam Conniff Allende and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Business & Economics categories.
Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow. Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar? Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too. In Be More Pirate, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century. So what are you waiting for? Join the rebellion now. ----- 'Unique...reminds me of the fun we've had with our airlines' - Sir Richard Branson 'Totally compelling' Ed Miliband 'I'd rather be a pirate than join the navy' Steve Jobs 'A model for how to break the system and create radical change' Evening Standard 'Be More Pirate feels so important as it looks to history to help us grip the future' Martha Lane Fox 'This isn't a book, it's the beginning of a movement. Be More Pirate should come with a health warning' Tom Goodwin, author of Digital Darwinism
Post Truth Public Relations
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Author : Gareth Thompson
language : en
Publisher: Routledge
Release Date : 2020-01-17
Post Truth Public Relations written by Gareth Thompson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-17 with Business & Economics categories.
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.
Secrecy In Public Relations Mediation And News Cultures
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Author : Anne M. Cronin
language : en
Publisher: Taylor & Francis
Release Date : 2023-01-19
Secrecy In Public Relations Mediation And News Cultures written by Anne M. Cronin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Language Arts & Disciplines categories.
This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.