Trustworthy Online Controlled Experiments
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Trustworthy Online Controlled Experiments
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Author : Ron Kohavi
language : en
Publisher: Cambridge University Press
Release Date : 2020-04-02
Trustworthy Online Controlled Experiments written by Ron Kohavi and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Computers categories.
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
Experimentation Works
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Author : Stefan H. Thomke
language : en
Publisher: Harvard Business Press
Release Date : 2020-02-18
Experimentation Works written by Stefan H. Thomke and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.
Trustworthy Online Controlled Experiments
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Author : Ron Kohavi
language : en
Publisher: Cambridge University Press
Release Date : 2020-04-02
Trustworthy Online Controlled Experiments written by Ron Kohavi and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Business & Economics categories.
This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.
Statistical Methods In Online A B Testing
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Author : Georgi Zdravkov Georgiev
language : en
Publisher:
Release Date : 2019-09-28
Statistical Methods In Online A B Testing written by Georgi Zdravkov Georgiev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-28 with categories.
"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing. The presentation is straight to the point and practically oriented so you can apply the takeaways in your daily work.It is a must-read for anyone looking for a deep understanding of how to make data-driven business decisions through experimentation: conversion rate optimizers, product managers, growth experts, data analysts, marketing managers, experts in user experience and design. The new research presented and the fresh perspective on how to apply statistics and experimentation to achieve business goals make for an interesting read even for experienced statisticians.The book deals with scientific methods, but their introductions and explanations are grounded in the business goals they help achieve, such as innovating under controlled risk, and estimating the effect of proposed business actions before committing to them. While the book doesn't shy away from math and formulas, it is to the extent to which these are essential for understanding and applying the underlying concepts. The presentation is friendly to readers with little to no prior knowledge in statistics. Artificial and impractical examples like dice rolling and betting are absent, instead statistical concepts are illustrated through scenarios which might well be mistaken with the last couple of A/B tests you managed.This book also doesn't shy away from the fact that much of the current statistical theory and practice in online A/B testing is misguided, misinterpreted, or misapplied. It also addresses the issue of blind copying of scientific applications without due consideration of the unique features of online business, which is widespread. The book will help you avoid these malpractices by explicitly pointing out frequent mistakes, while also helping you align your usage of statistics and experimentation with any business goals you might want to pursue.
A B Testing
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Author : Dan Siroker
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-27
A B Testing written by Dan Siroker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-27 with Business & Economics categories.
How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
Field Experiments
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Author : Alan S. Gerber
language : en
Publisher: W W Norton & Company Incorporated
Release Date : 2012
Field Experiments written by Alan S. Gerber and has been published by W W Norton & Company Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mathematics categories.
A brief, authoritative introduction to field experimentation in the social sciences. Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis, and interpretation in clear language. Students learn how to design randomized experiments, analyze the data, and interpret the findings. Beyond the authoritative coverage of the basic methodology, the authors include numerous features to help students achieve a deeper understanding of field experimentation, including rich examples from the social science literature, problem sets and discussions, data sets, and further readings.
Conducting Online Surveys
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Author : Valerie M. Sue
language : en
Publisher: SAGE
Release Date : 2012
Conducting Online Surveys written by Valerie M. Sue and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Best Practices In Quantitative Methods
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Author : Jason W. Osborne
language : en
Publisher: SAGE
Release Date : 2008
Best Practices In Quantitative Methods written by Jason W. Osborne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
The contributors to Best Practices in Quantitative Methods envision quantitative methods in the 21st century, identify the best practices, and, where possible, demonstrate the superiority of their recommendations empirically. Editor Jason W. Osborne designed this book with the goal of providing readers with the most effective, evidence-based, modern quantitative methods and quantitative data analysis across the social and behavioral sciences. The text is divided into five main sections covering select best practices in Measurement, Research Design, Basics of Data Analysis, Quantitative Methods, and Advanced Quantitative Methods. Each chapter contains a current and expansive review of the literature, a case for best practices in terms of method, outcomes, inferences, etc., and broad-ranging examples along with any empirical evidence to show why certain techniques are better. Key Features: Describes important implicit knowledge to readers: The chapters in this volume explain the important details of seemingly mundane aspects of quantitative research, making them accessible to readers and demonstrating why it is important to pay attention to these details. Compares and contrasts analytic techniques: The book examines instances where there are multiple options for doing things, and make recommendations as to what is the "best" choice—or choices, as what is best often depends on the circumstances. Offers new procedures to update and explicate traditional techniques: The featured scholars present and explain new options for data analysis, discussing the advantages and disadvantages of the new procedures in depth, describing how to perform them, and demonstrating their use. Intended Audience: Representing the vanguard of research methods for the 21st century, this book is an invaluable resource for graduate students and researchers who want a comprehensive, authoritative resource for practical and sound advice from leading experts in quantitative methods.
Principles Of Database Management
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Author : Wilfried Lemahieu
language : en
Publisher: Cambridge University Press
Release Date : 2018-07-12
Principles Of Database Management written by Wilfried Lemahieu and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-12 with Computers categories.
Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.
Applications Of Data Mining To Electronic Commerce
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Author : Ronny Kohavi
language : en
Publisher: Springer
Release Date : 2001-02-28
Applications Of Data Mining To Electronic Commerce written by Ronny Kohavi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-28 with Business & Economics categories.
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.